renate mitterhuber, "hamburg's social media guidelines", pep-net summit, 2012
DESCRIPTION
Renate Mitterhuber, Deputy CIO at the City of Hamburg (local authority) presents Hamburg's social media guidelinesTRANSCRIPT
Hamburg's Social Media Guidelines
Renate Mitterhuber, Head of E-Government- und IT-Strategy,
Deputy CIO, City of Hamburg
PEP-NET Summit: Out in the open
14th May, Bucerius Law School in Hamburg
FinanzbehördeOrganisation und Zentrale Dienste
E-Government und IT-Steuerung2
Some reasons for producing it:
Many ministries are interested in using social media tools Many ideas but no concept how to use social media successful Our target: coordination of the acitivities and demonstration of best
practice win-win-situation (for user and public administration) building a network within the administration. Purpose: change experience, show succesful examples
Guidelines „Social Media in Hamburg´s public administration“
FinanzbehördeOrganisation und Zentrale Dienste
E-Government und IT-Steuerung3
Succes factors in public administration Forms of interaction (information, communication, participation,
collaboration und networking) Blueprint/Workflow how to use social media (facebook, twitter,
YouTube, XING, WordPress, SurveyMonkey and other best practices).
Examples for best practice in different ministries Recommodations concerning rules and law, e.g. data protection Social Media check list Glossar Social Media Guideline for the employees
Content
FinanzbehördeOrganisation und Zentrale Dienste
E-Government und IT-Steuerung4
Challenges using social media in public administration Very open culture of communicationVery short time for reaction Integration of many different departments within the organisation
Workflow
We need a defined workflow /structure to be successful.
Process model Social Media (overview)
FinanzbehördeOrganisation und Zentrale Dienste
E-Government und IT-Steuerung5
Social Media in Hamburg´s administration
Development of a process model
FinanzbehördeOrganisation und Zentrale Dienste
E-Government und IT-Steuerung6
Process model in concrete
(Process model social media in details)
FinanzbehördeOrganisation und Zentrale Dienste
E-Government und IT-Steuerung7
Social Media in Hamburg´s administration
Support by the unit for eGovernment- and IT-Strategy:
„competence center“ (eMail/telephone/personel)
social media check list
social media presentation on the internet and intranet
website (including discussion forum)
social media guidelines (booklet)
advanced training for the employees (3 modules) organised
by the center of education and training of Hamburg´s
administration
FinanzbehördeOrganisation und Zentrale Dienste
E-Government und IT-Steuerung
Any Questions?
Renate MitterhuberE-Government und IT-SteuerungFinanzbehörde Hamburg Große Bleichen 2720354 Hamburg
Tel. 040/428 23 - 1497 Mail: [email protected]
www.hamburg.de/buergerbeteiligung
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