global marketing

Raheel asghar

Tayyab Ishaque

M Tahir Khalil

Ali sher

History

Is a French multinational vehicle manufacturer co.

Established in 1899

3rd biggest European automaker

9th biggest automaker in the world

Headquarter in Boulogne billancourt

Renault owns automobile Dacia and Renault Samsung motors

CARLOS GHOSN is the current chairman and CEO. 

FOUNDERS OF RENAULT

Louis Renault

Marcel Renault

Fernand Renault

MISSION

“To make and sustain Renault as the most profitable and competitive European volume car company”

VISION

“In the UK, our vision is to further raise our brand image and to increase the desire for Renault

ownership. Just as importantly, we aim to be the leaders in customer service and customer

satisfaction”.

GLOBAL OPERATIONS

Renault-Nissan alliance

As a part of this alliance company is the fourth largest automotive group

Renault Nissan together are undertaking significant electric car development

Company’s core market is Europe

Served almost 118 countries worldwide

PRODUCT CATEGORIES

Automobile

o Concept cars

o Electric cars

Commercial vehicles

o Renault master

o Trafic

o Kangoo express

Luxury cars

o Renault duster

GROUP BRANDS OF RENAULT

Renault

Dacia

Renault Samsung motors

Major projects of development 

Russia: a partnership signed with the AvtoVAZ automaker,

Morocco: work began on a new industrial complex in Tangiers.

FINANCIALS

Production output

2,637,528

Revenue

€ 41,270 billion

Profit

€ 1.735 billion

Employees

127,086

PRODUCTION FACILITIES

38 industrial sites in 17 countries

7 ILN (International Logistic Network) hubs in Argentina, Brazil, France, India, Romania, Spain and Turkey receive, store and dispatch parts to manufacturing sites,

4 Sofrastock International sites (Renault logistics subsidiary) manage and distribute small automotive parts and Non Production Materials (NPM).

International production capacities expanding rapidly

R @ D

Renault Research and Development Expense (Quarterly):

1.284B

Research centers are in:

o ROMANIA

o TURKEY

o INDIA

o FRANCE

They are spending 3% of their sales on R@D annually .

STRATEGIES

ensure the Group’s growth,

generate free cash flow on a lasting basis, with the following aims for the 2011-2013 period: sales of over 3 million vehicles in 2013 and at least €2 billion in aggregate free cash flow

The Renault group works on seven key strategies to meet the objectives: 

o pursue the innovation policy,

o strengthen the product offer,

o reinforce the image of the Renault brand,

o ensure the excellence of the distribution network in customer relations,

o control investment and R&D expenditure,

o reduce costs,

o maintain positions in Europe and pursue growth internationally.

CSR

Renault, a responsible company for sustainable development 

"Large corporations can no longer focus only on economic performance, without paying attention to what is happening around them. It is our responsibility, to become involved in the social and societal lives of the countries where we do business".

CSR PRACTICES OF RENAULT

Renault has long been aware of its own social responsibility to its employees, its customers and the planet, and has actively taken this responsibility for many years. Creation of the Corporate Social Responsibility Department (DRSE) in May 2009 represents the continuation of this policy.

The CSR is a vehicle of progress for society and of performance for the company. It is the driving force and the guarantor of Renault’s commitment to responsible mobility.

The four major avenues of progress are education, safety, sustainable mobility and diversity. The ultimate goal is to minimize the negative impacts of the Group’s activities and to strengthen its positive contributions to the world in which it lives.

CSR REGARDING EMPLOYEES

Its main mission consists in making sure that societal matters are taken into consideration in the actions taken throughout the company. Its strategy is based on five priorities:

to act in favor of equal opportunities and access to sustainable mobility for all,

to encourage the responsible and united involvement of employees,

to support long-term responsible development in the regions where the company is established,

to inform and share with stakeholders and raise their awareness,

to develop expertise in social responsibility.

SUSTAINABLE MOBILITY

an imperative for the earth

While there are more and more cars in the world, access to mobility remains unequal. Renault is working for the development of sustainable mobility that can be accessed by the greatest number, with a limited environmental impact.

ROAD SAFETY ON A MAJOR SCALE 

Renault is a responsible carmaker that is committed to making the road a safer place for everyone. The Group mobilizes its experts and its know-how to improve the safety of all its vehicles, with significant results.

DIVERSITY  

as a lever for performance 

Renault makes diversity one of the cornerstones of its social responsibility policy. This positive initiative has resulted in increasing numbers of women, disabled people and youngsters from disadvantaged backgrounds in the company.

EDUCATION FOR ALL 

 

As a global player, Renault encourages equal opportunities by promoting the professional integration of young people from all backgrounds and countries.

SWOT ANALYSIS

STANDARDIZATION AND LOCALIZATION

STANDARDIZATION

o Product range

o Product design

o Manufacturing process

LOCALIZATION

o Price

o Consultancy

o Production

o hiring

CONCLUSION

Renault aims to reach a production of more than 200,000 units of electric vehicles by 2015-2016.

Concept cars are also great achievement of Renault company but it only happens because of Renault-Nissan alliance

ANY QUESTIONS