renault samsung motors_quality_9_years_-_en_30c65bf4.pdf

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PRESS RELEASE Corporate Communications 68, Quai Georges Gorse – 92109 Boulogne Billancourt Cedex Tel.: + 33 (0)1 76 84 63 36 - Fax: + 33 (0)1 76 89 08 58 Sites: www.renault.com & www.media.renault.com Renault - Direction de la communication / Corporate Communications 2010, December 1 st RENAULT SAMSUNG MOTORS: QUALITY LEADER FOR 9 YEARS RUNNING For the ninth consecutive year, Renault Samsung Motors has been ranked quality leader on the South Korean market: No.1 for Initial Quality No.1 for Marketability No.1 for Sales No.1 for After Sales No.1 for Quality Stress No.1 for Customer Satisfaction In a particularly demanding market in terms of both product quality and services, these excellent results once again bear out the brand's performance and reward its considerable efforts. In the land of morning calm, Renault Samsung Motors' philosophy is 'never compromise on quality'. Firmly focused on customers and service, the brand's policy is continuing to bear fruit. For the ninth year running, the extensive annual survey held by Marketing Insight has ranked Renault Samsung Motors number one for quality on the South Korean market. Marketing Insight's study assessed the degree of satisfaction of more than 106,000 customers or people intending to buy through a questionnaire on eight items divided into three categories: - product quality (Initial Quality – Reliability – Design – Marketability) - service quality (Sales - After-sales) - customer satisfaction (Stress – Overall satisfaction) Overall, Renault Samsung Motors is quality leader on the South Korean market. In retail, the brand is ranked first in six out of eight categories.

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Page 1: Renault Samsung Motors_Quality_9_years_-_EN_30C65BF4.pdf

PRESS RELEASE

Corporate Communications 68, Quai Georges Gorse – 92109 Boulogne Billancourt Cedex Tel.: + 33 (0)1 76 84 63 36 - Fax: + 33 (0)1 76 89 08 58 Sites: www.renault.com & www.media.renault.com Renault - Direction de la communication / Corporate Communications

2010, December 1st

RENAULT SAMSUNG MOTORS: QUALITY LEADER FOR 9 YEARS RUNNING

For the ninth consecutive year, Renault Samsung Motors has been ranked quality leader on the South Korean market:

• No.1 for Initial Quality

• No.1 for Marketability

• No.1 for Sales

• No.1 for After Sales

• No.1 for Quality Stress

• No.1 for Customer Satisfaction In a particularly demanding market in terms of both product quality and services, these excellent results once again bear out the brand's performance and reward its considerable efforts.

In the land of morning calm, Renault Samsung Motors' philosophy is 'never compromise on

quality'. Firmly focused on customers and service, the brand's policy is continuing to bear fruit.

For the ninth year running, the extensive annual survey held by Marketing Insight has ranked

Renault Samsung Motors number one for quality on the South Korean market.

Marketing Insight's study assessed the degree of satisfaction of more than 106,000 customers

or people intending to buy through a questionnaire on eight items divided into three categories:

- product quality (Initial Quality – Reliability – Design – Marketability)

- service quality (Sales - After-sales)

- customer satisfaction (Stress – Overall satisfaction)

Overall, Renault Samsung Motors is quality leader on the South Korean market. In retail, the

brand is ranked first in six out of eight categories.

Page 2: Renault Samsung Motors_Quality_9_years_-_EN_30C65BF4.pdf

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When South Korean customers buy a Renault Samsung Motors vehicle, they can rest assured

that they will have a high-quality, stress-free vehicle with which they will be completely satisfied.

They can also be sure that they will receive top-quality sales and after-sales service.

When asked about these good results, Jean-Marie Hurtiger, Chairman and Managing Director

of Renault Samsung Motors, replied: 'It's a great achievement to be customer satisfaction leader

for nine years running. We'd like our ongoing progress to allow us to remain number one in

2011 and thus reach ten consecutive years'.

.MARKETING INSIGHT - 2010 SURVEY RESULTS.

Market average

Renault Samsung

Motors Hyundai Kia GM Daewoo Ssangyong

Initial quality * 1.90 1.68 1.68 2.06 2.24 2.32

Durability * 4.29 4.15 3.96 4.44 5.20 4.72

Marketability ** 555 600 546 520 570 530

Design ** 731 718 743 751 719 706

Sales ** 763 803 763 744 758 781

After-sales ** 798 826 792 783 813 804

Stress * 1.38 1.06 1.36 1.42 1.56 1.56

Overall satisfaction ** & *** 45.1 60.0 42.9 40.0 41.6 33.0

* Low score better ** High score better *** Percentage of customers who gave a score above or equal to 8/10

Marketing Insight is a survey company specialising in the automotive sector which has carried

out a large-scale survey questioning more than 100,000 respondents every year since 2002.

The results of this survey demonstrate the quality of Korean car manufacturers. Marketing

Insight publishes 'The White Paper on Automobile Quality'.