rené savelberg our world is chaotic, continuous changes and innovations - big and small, many...
TRANSCRIPT
Our world is chaotic, continuous changes and innovations - big and small, many uncertainties, lack of sense and direction, loss of human energy.
Many threats Many opportunities
Strong brands offer comfortBut ‘the art of branding’ is changing. More and more about storytelling, about truth and credibility, about product merits and connecting people
Branding of food goes even further. Is also about quality, reliability, trust, health (Jamie Oliver UK/US school food), variety and sustainablity.
Preferably all at affordable prices.
Clearly – the consumer is in the lead!
Increasingly powerful ‘areas of interest’Employee wellbeing - health and safetyPositive community impactMinimalize lifecycle impact on environmentWellfare & humane treatment of animals in supply chainMinimalize / contain spread of diseases
Opportunity knocks!Society is changing, customers are changing, companies are changing.
Creates many opportunities for great companies and products to grow their business
But you have to be creative, show leadership and develop partnerships.
TrainingMany voices one message. Repeat, repeat! Between ears of employees - Fun!
Manuals, presentations, video's, checklists, posters, traing departments, training department, trainers, training centers.
Everything standardized and systemized to the smallest detail? no surprises, max. efficiency and max. scalability
Engage the best suppliers distributors, warehousing, advertising agencies, accountants – not the cheapest!
Food must do’s detailed quality specs, rigid quality control, max. food safety, tracking & tracing, uninterrupted availability, sustainable sourcing.
LT partnerships.
Huge opportunitiesfor tomato industry.
Help your clients to:expand customer baseincrease repeat businessenhance the brand
How?show leadershipdevelop partnerships co-createinnovative marketing and products
Philosophy Long term partners go the extra mile.
They think, create and invest with their client.
Strong partners are pro-active, create new business opportunities, open new markets.
They help their clients to become better and grow faster.
Research:80 to 90 % of all organizations loose 40 to 60% of their human energy. Every day!
So - most companies work only at half capacity…..
How to create passion?Try new things, be entrepreneurial, focus on results but allow mistakes, stimulate teamwork, celebrate succes.
Create a ‘Passion to Perform’!
1. Fertile SoilCore values!
Does your organization have them? Even more important - are they real, are they alive?
3. 100% satisfied customersGoal #1, that’s why you do it, fans forever!
Taking care of the customer is not part of our job, IT IS OUR JOB!
4. Support organisationNot Headquarters…Support Office!Aces on their places; best professionals deliver best possible products, expertise and support to internal customers.
5. Internal customer Moment of truth, real customer contact, 100% customer focus and committment, deliver the promise!
Customer Ambassador Fanmaak van elk klantcontact een onvergetelijke klantervaring
4% rule (main conclusions)• world is changing – fast!• about real people – real food• healthier food is growing segment• partnerships are crucial: co-development, co-creation, co-branding• standardization accelerates scalability• unleash energy• adaptability is key element in growth-kit
“I don’t know if 50 years from now McDonald’s will still sell Big Mac’s - but I do know that 50 years from now we will still be succesful ”
Ray Kroc - McDonald’s founder
René Savelbergquestions / contact:
www.mcsense.nl
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