Sending You More Potential Renters Than Ever Before:Apartment Guide and Rentals.com: Partnership For Success

Apartment Guide and ApartmentGuide.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10

OUR REACH

MultifamilyInsider.com reported the Top Rental Sites based on SEO rankings for top industry key word searches:

Rentals.com #2

Apartmentguide.com #4

RentalHouses.com #7

Source: www.MultifamilyInsider.com 2010 Top Rental Sites

We Own Over 25% of all Organic Rental Visits

Apartment Guide, ApartmentGuide.com and Rentals.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10

Brevard/Volusia January 2012 Rentals.com Stats:

Traffic: 31,542 unique visitors in Daytona- OrmondTraffic: 14,537 in Palm Bay – Melbourne – Titusville, FL

Traffic: 10,875 Sebastian-Vero Beach, FL

About UsAbout Us

Apartment Guide, ApartmentGuide.com and Rentals.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10

Shadow Market

Tap into the SHADOW MARKET

The Shadow Market consists of prospective renters who know what

area they want to live in and how much they want to spend, but not sure

if they want an apartment, townhouse, or single

family home.

They come to Rentals.com to see all their options without limiting

themselves to just apartments, therefore putting your community in front of brand new

eyes, delivering more unique leads.

Your community currently has Tier 4 placement on Rentals.com making your listing

appear at the bottom of the search results.

Your current base listing on Rentals.com has only one photo.

YOUR LISTING

Extend Your Reach with a Premiere Rentals.com Package!Package Features

and Inclusions

Premier Rentals.com

Package

ApartmentGuide.com features and inclusions:

• 12 points

• AG Community Carousel

Rentals.com features and inclusions

• Tier 1 placement

• Listing on Rentals.com mobile apps

• Unlimited photos

• Highlighted listing

• AdCreator

• RentalsCommunity Carousel

Monthly Investment $119

** Request monthly rates and availability from your local Apartment Guide or Rentals.com representative.

AG PRODUCT POINTS*

Premier Listing 12

Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

OptionsOPTIONS

SOLUTIONS

Dominate your Local Search Results with a Spotlight Ad

Only 7 exclusive Spotlight Positions sold per market!

• Significant increase in lead generation with priority top placement in your market

• Unlimited photos and floor plans

• Bundles ALL the communities in your portfolio together and features them under your spotlight

• Link to your website and company logo displayed

• Showcase your community with our mobile apps on iPhone, Android, and iPad

• Craigslist AdCreator, makes posting to Craigslist easy and provides a full color professional layout, with tracking capabilities

• Apartment Guide and Rentals Community Carousel, a 3-D photo enhancement that automatically rotates your pictures

• 50 additional placement points on Apartment Guide, moving you higher in the search results

Lead form to prompt quick response from prospective renters.

Potential renters automatically see your photos rotating

instead of having to click on each one with the Community Carousel photo enhancement

Link to your community website

Bundle all your communities and feature

them under your Spotlight

Spotlight Layout

STAND OUT

Exclusive Rentals Spotlight

Bundles all the communities in your portfolio together and features them under your

Spotlight! Putting prospective renters in a room with only your communities!

STAND OUT

Showcases your management company by adding your logo and a link to your

website!

SOLUTIONS

AdCreator Overview

• Enables you to post your Apartment Guide listing to online classified sites (like Craigslist) in just minutes!

• Provides a full color, professional layout making your community stand out

• Showcases your first 5 photos and up to 10 floor plans

• Automatic email reminders are sent to you when it is time to repost your ad

• Enables you to track the leads you receive from your AdCreator listing

Apartment Guide, ApartmentGuide.com and Rentals.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10

Results

Brevard/Volusia: The Lead Story is AWESOME!

Rentals.com Spotlight Package- 43% Increase of Qualified Leads

Rentals.com Premier Package- 64% Increase of Qualified Leads

Bang For Your Buck

Location! Location! Location! Where do you want to be?

SOLUTIONS

Package Features and Inclusions

Rentals.com Spotlight Ad

Premier Rentals.com

Package

Featured Rentals.com

Package

Standard Plus Rentals.com

Package

Standard Rentals.com

Listing

ApartmentGuide.com features and inclusions:

• 50 points

• AG Community Carousel

• 12 points

• AG Community Carousel

• 8 points

• AG Community Carousel

• 5 points

• AG Community Carousel

• N/A

Rentals.com features and inclusions

• Prominentplacement above all local search results within the market

• Includespremier listing with all premier features

• LimitedInventory per market

• Tier 1 placement

• Listing on Rentals.com mobile apps

• Unlimited photos

• Highlighted listing

• AdCreator

• RentalsCommunity Carousel

• Tier 2 placement

• Listing on Rentals.commobile apps

• Unlimited photos

• AdCreator

• RentalsCommunity Carousel

• Tier 3 placement

• Listing on Rentals.commobile apps

• Up to 10 photos

• AdCreator

• RentalsCommunity Carousel

• Tier 4 placement

• Listing on Rentals.commobile apps

• 1 photo

Monthly Investment Varies* $119 $99 $79Included with AG.com listing

New Rentals.com Lead Boost Options

Why Rentals.com?

ACTION