renting your dubai holiday home

1SELF CATERING APARTMENT & VILLAS

So you’re thinking about Short Term Rentals?


TABLE OF CONTENTS0405

Self-catering holiday rentalsShould I use a management company?

Set up your propertyMarketing your propertyTake bookings and handle reservationsManage in-house guestsRegular housekeeping & maintenanceAccountability to owners

Tell us about your propertyWhat happens next?

WHY CHOOSE SHORT TERM RENTAL?

WHAT WE DO?

I WANT TO FIND OUT MORE

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Why choose short term rental?

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Potential to earn more than a long term contract

Flexibility to use your propertybetween bookings

Avoid long term tenancycommitments


Are you looking for flexibility and great returns from your property?

Look no further as MSG is here to help. As a well-established company operating solely in short term corporate and holiday lets, we have the best resources and experience to ensure our successful partnership in this fast paced rental sector.

Dubai has fast become the hotspot of the Middle East attracting both business and leisure travellers through-out the year. As the most popular destination of the UAE, Dubai’s iconic landmarks, vast shopping outlets, superb weather and welcoming white sandy beaches are some of the reasons it offers great notoriety around the world. Its central location makes Dubai a great stopover destination for onward long journeys and thus is bustling with travellers all year round.

Hotels in Dubai are renowned for serviceable hospital-ity, however, rank amongst some of the most expensive

in the world. In today’s economy the global traveller is searching for more and more economical alternatives thus there is an avid increase in the self-catering rental sector. Furthermore this popularity increased due to several reasons such as: larger families or groups prefer-ring to rent spacious waterfront apartments or villas, as opposed to multiple hotel rooms. Staying self-catering can offer travellers savings of up to 45% compared to hotels, so it’s easy to understand why it’s becoming an important sector in the Dubai tourism market.

If you live outside of Dubai and purchased your property as a holiday home then renting short term also gives you the flexibility to visit and stay whenever you want, whilst still earning a generous rental income when you are not in town.

On average, renting your property for half a year (26

weeks), to the holiday rentals sector will give you the almost the same rent as if you had signed a long term one year rental contract. So it’s quite clear that renting your property short term can be a lucrative proposition.

Self-catering holiday rentals


Why should I pay MSG when I can just do it myself?

So you have decided that short term rentals is right for your property and need to understand how our man-agement company is going to help you? It may sound easy to sell, administer and then take care of guests booking to stay at your property, but with the cutting edge expectancies of the modern traveller, and compet-ing to pull them away from booking to stay at any of the leading international hotels, means you must offer a consistent, competitive and timely professional product and service. We at MSG can do all that for you. We offer an instant online reservation system,supported by 24 hour sales and after care services, aiming to respond to any query or request within 30 minutes of receiving it.

If you are not resident in Dubai and decide to try and

do it yourself then you might depend on local friends, family or a variety of service companies to help you manage each booking. Pulling all these people together each time will be a time consuming job. If any one of these helpers lets you down or gets something wrong then you’ll be faced with an unhappy guest, bad reviews and even the possibility of providing a refund. Here at MSG we take all this pressure away from you, providing guests easy access to all the relevant services under one roof. We keep you up to date with foreign laws, speak the local language andoperate in the local time zone to keep you well informed and giving you assurance and peace of mind. We believe in delivering excellence and are on hand for our guests 24 hours a day, while you can sit back and enjoy your investment without the hassle.

[NOTE: The Dubai Tourism Authority is currently work-ing on a new ‘Self-Catering Law’ which we expect to be introduced before the end of 2012. The law will make it mandatory for all self-catering rental properties to be registered and operated by a locally licensed agent.]

Should I use a management company?


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What we do?

Set up your property for maximum returns

Distribute your property details to ourglobal network

Handle Sales, Reservations and Guests

Clean and maintain your property

Report monthly on all activity


I’m sure I can equip my property cheaper and save money?

Yes, of course anybody can furnish their own property and we at MSG sometimes accept self-furnished proper-ties, with a few additions, to fit in with the rest of our portfolio. However, to correctly set up your property for self-catering rentals you really need to research the local market. For instance to understand the competition in the surrounding area, how well are similar properties furnished and how much rent are they charging? If you cut corners then you might find comparable properties equipped to a higher standard but charging the same rent, which will directly affect the income potential of your property.

Today’s modern traveller expects to stay inhotel stand-ard properties. It is of paramount importance that you

pay attention to detail at this stage, to ensure your prop-erty is on par with hotels when guests are contemplat-ing a booking. Our involvement in the holiday rentals sector for many years gives us a wealth of knowledge to help and advise you on the best way to set up and compete effectively with your property.

To make it easier we at MSG have our very own interior design team who can offer you full furnishing packages for a turnkey solution. Further more we ensure your property standards are up to date with all the others on our portfolio. We will also take many operational aspects into account to make sure your furniture is durable and attractive to last the test of time required for the self-catering rentals market.

If you do decide to rent short term then after your application is received a member of our team will appraise your property. You will be provided with a detailed quotation for what is required before it can be presented on our portfolio. We highly recommend you evaluate our service and quotation before comparing with any of your other options.

Set up your property


To ensure you get inundated with enquiries it’s impor-tant to ensure your property is represented well on the internet. Here at MSG we have our own reputable web team to deal with distribution across leading global portals and websites.

The market is swollen with many holiday rental portals which range in quality and content. Choosing the right portal to ensure you receive enquiries can very daunt-ing, especially without expert knowledge. It can be very confusing, expensive and time consuming. After choos-ing to add your property to a reputable portal you must ensure you understand all the terms and conditions. Once your property is live you will need to regularly update information, pricing and availability to make sure web users get as much accurate information as possible. If the information is out of date you will lose enquires

and hence lose bookings. At MSG we take great care in representation of your property using our experience to take away this stress and do it all for you!

You’ve spent time and money setting up your property so unprofessional pictures are not going exhibit a pro-ficient property or support a well-structured marketing strategy. We at MSG use a professional photographer to take and prepare pictures of your property, produce and display virtual tour movies and floor plans. It’s important to make sure a potential guest can see exactly what they are going to get if they choose and book your prop-erty. A description and detailed information about your property is carefully scripted, and these are all regularly updated and added to our Property Management Sys-tem; our servers distribute all these details to millions of people via our own websites and our complete network

of partner portals and agents using XML web technolo-gy. By doing this instantly via the internet we can ensure your property details are available via all our channels with pricing and availability always kept synchronised and right up to date.

Our websites are all constantly improved and updated to keep up with the user experience expectanciesof today’s internet traveller. With the importance of Google and the other search engines we pay great attention to ensuring web users can find your property easily online when conducting related searches.

We work very hard to make sure all our properties offer the best presentation and information to allow travellers to book instantly online and with confidence.

Marketing your propertyIt’s so easy to list my property online and get instant bookings!


Take bookings and handle reservationsHow well are you equipped to quickly turn an enquiry into a booking?

In today’s fast moving world people want and expect concise and immediate information, we want access, precision and demand results at the click of a button; travellers are no longer prepared to wait to confirm bookings or accommodation arrangements. Once an enquiry or booking has been made our sales team respond immediately to send a confirmation, having the right tools on hand we quickly take a deposit to secure the reservation.

Our sales team operates 24 hours a day to capture and prioritise enquiries from our multiple marketing channels. Once an enquiry arrives we aim to respond within 30 minutes via email, telephone and web chat to instantly engage with the potential customer and close a deal. With the abundance of accommodation offers

available in Dubai we make it a priority to quickly ensure our foot is in the door first, and cater to the guest’s exact needs to ensureyour property is booked.

It doesn’t stop there, after a booking is confirmed our reservations team take over and liaise directly with the guest to take timely balance payments, answering any questions before they arrive, and make sure we know the full details for when and who is coming. Our reservations team also have to deal with date changes, cancellation requests, arranging airport transfers, visit visas, and property moves when the circumstances of the guest sometimes change.

Most guests prefer to pay by credit card, it’s the most common and secure method of payment and protects

both the payer and payee. The complicated processing rules for credit card acceptance require strict procedures and as we at MSG have been in this industry for over 8 years we are well equipped to accept instant online pay-ments; adding to the ease at which guests from all over the world can simply book and stay at your property.

With careful communication and planning we make sure the whole pre-arrival process runs smoothly to give our guests confidence, excellence and satisfaction.


Manage in-house guestsIt’s the all-important day when your new guests are arriving!

So you’ve sold your property andyour guests are arriving and need to check in.

Most guests are already well versed with modern hotel standards and administration processes therefore expect a swift and easy check-in whatever time they arrive. We ensure we give guests the correct information before they start their journey, making sure they get the keys to your property after a long flight without any complications.

We offer two options for check in when a booking is made, allowing guests to come directly to our office on Sheikh Zayed Road to check in and collect the keys; or our Express Check In Service whereby if payment has been made in full before arrival then the guest can be greeted directly at your property for a nominal fee. Dur-ing the check in process we verify the persons booked to stay, take signatures and copies of identification docu-

ments, and take a Security Deposit should the need arise to charge the guest for any damage during their stay. It’s very important to get all the paperwork right before handing over the keys.

Once a guest settles in your property we try to stay behind the scenes as much as possible. Guests receive a Welcome Folder which gives them all our useful num-bers to contact at any time of the day should the need arise. A Guest Relations Officer is assigned to the book-ing and contacts the guest on arrival and before depar-ture to make sure there are no problems. If anything is reported by a guest it’s their duty to swiftly take action to ensure a guest’s stay is not affected.

When it comes to the time for guests to leave we ensure your property has been cared for properly and get back keys and access cards delivered at the start of the book-ing. At this time it’s important to have a quick inventory

check and look over your property for any accidental damage. Once we are happy that everything is ok we say goodbye and ask all guests to complete our satisfac-tion survey, this really helps us to keep on top of their expectations and to continually improve the perform-ance of our team. Reviews are also posted to Trip Advisor so future guests can get independent verified feedback of our service and your property to help them in making a decision when deciding to book.


Regular housekeeping & maintenance A clean and well maintained property is a guest’s basic expectation

Every guest expects to open the door to your property and be instantly delighted with the quality and standards!

To make sure we get that wow effect on each and every booking means you need to have eyes on the ground to maintain the same standard for each and every arrival. It’s important that if we charge good rates we also deliver a good product, and trust us when we say hospitality guests are the most demanding and always expect better than the best.This might sound like a difficult expectation to manage, but with our efficient operations and

accurate marketing and presentation, we ensure we deliver exactly what was sold.

Providing clean crisp white bed linen and towels, and an immaculately clean property are a stand-ard we strive for at MSG, to ensure every guest is comfortable. Our House Keeping team offer a twice weekly complimentary cleaning service during each booking to supply fresh linen and towels and a give quick clean, your property is also cleaned both before check in and after check out. These regular visits also provide a great opportunity to keep an eye on your inventory and on many

aspects of maintenance and wear and tear, report-ing back to our office with pictures if any defect is discovered.

If any maintenance problems are reported by our House Keeping team or an in-house guest then our Maintenance Team are always on hand to quickly fix and resolve any issues. We have a well-equipped and experienced team to ensure problems do not escalate.


Accountability to ownersIts your property, so a transparent partnership is important.

When you choose to partner with us we take that as an accolade for being leaders in the industry for over 8 years. We understand that owning a home in a foreign country, possibly thousands of miles away, can be a difficult task; so trusting the management company you choose is of the first priority.

To ensure you can regularly keep an eye on activity at your property our property management system sends you a monthly statement that clearly shows all income and expenditure. Your statement will show booking income, our service charges, expend-iture on utility bills, maintenance or repair charges, and payments to you during each period. When we send your first statement our accounts team will call you to explain the numbers and how it all works.To ensure you can regularly keep an eye on activity

at your property our property management system sends you a monthly statement that clearly shows all income and expenditure for the month previ-ous. The statement will show booking income, our service charge for each booking, expenditure for all utility bills, maintenance or repair charges, and pay-ments to you during each calendar month. When we send you your first statement a member of our accounts team will call you to explain the numbers and how it all works.

Anyone that guarantees you an income or a fixed level of bookings works very differently to us. From our extensive experience in the local market we are confident that your property will achieve occupan-cy rates between 65 to 75% using our track record to date.


Accountability to owners

Our fixed service charge is 25% of each booking, so if your property is not booked we simply don’t get paid! Working with owners on a split commission model means it’s in our interests to only rent the best properties so we both benefit from our partnership.

If you need to book your property to stay, you can do so online and subject to availability at any time. We do not impose restrictions or time limits for when you can and cannot stay, it’s your property. We just advise you to book well in advance the dates you expect to visit so you are not disappoint-ed if someone else has booked before you.

We also recognise that owner’s circumstances and investment goals can change at any time and so our agreement has to be flexible. With this in mind our only contractual obligation is that you stay with us for at least 120 days. Also, if you decide to terminate before a full 12 month term is over we charge an administration fee of 3,500 AED to cover the costs for all our initial work setting up your property and distributing the information to our marketing

partners.

If you choose to partner with MSG, it means we share the common goals and values of working in the property management and hospitality industry. By offering only the best properties to the highest standards, and great customer service we aim to fill the gap for quality and value in the Dubai holiday rentals sector.If you agree then we would look forward to welcoming you to work with us.

So, if you own a property and have not used it as much as you first thought, but don’t want to leave it empty. Or you want to earn a small income to offset the costs of owning a property abroad? Maybe you want to share your holiday home with others and turn it into a business with a healthy income, then short term rentals is right for you.

Trust in our expertise and experience to manage your property and deliver the whole package……………. relax and leave all the hard work to us!


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I want to find out more...

Send us your details

Understand our service contract

Ask us any questions


PROPERTY DETAILS:

Tell us about your property

Project/Building

Address

Location

Price paid

Current value

Add me to your mailing list

Bedroom(s)

AED

Interior Furnished Un-Furnished

Annual service charge (per sq.ft)

AED

AED

AED

OWNERS DETAILS:

Full name

Email

Mobile number

Title

Country

Tel. numbercountry code - area code - your number country code - area code - your number

Type Villa Apartment

Yes No

If you are interested to learn more about renting your property short term then please complete and send us your details. Alternatively you can complete ouronline form here: www.mystaygroup.com/OwnerEnquiryForm.aspx

Size (sq.ft)

Expected annual long term rental

Do you expect to use the property during the year? Yes No


Call you to introduce themself and confirm receipt of your details.

Prepare a customised projection of expected Short Term Rental performance.

Send you an Application Pack with our full Terms and Conditions.

Arrange to view your property with our Interior Designer for an assessment.

Once we receive your details, a property manager will:

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What happens next?

Once all of the above is done we can either arrange to meet and discuss at our office or call you and conduct a web presentation if you are not in Dubai. Once all your questions are satisfied if you are happy to go ahead then we just need to sign contracts to get the ball rolling to promote your property on our systems. This can usually take between 14-28 days depending on the readiness of your property. There are no costs and you are under no obligation to proceed until contracts are signed.


Contact us if you have any questions

If you’d like to visit us in person then let’s arrange and meet at our office.

For more information on how to contact us, please visit: www.mystaygroup.com/Contacts.aspx

First Floor Offices 106-107Al Sayyah Building, Sheikh Zayed RoadExit 42 (Dubai Garden Centre)Dubai, UAE

MSG HomeCare ServicesP.O.Box 211944DubaiUAE

[email protected]

+971 04 3713000 (Reception)

+971 04 3805132 (Fax)

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renting your dubai holiday home

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