RenySocial Media Strategy

Full Strategy of the Summer SeasonAug, Sep & Oct 2014

Eng./ Mustafa OthmanSocial Media Specialist @ Reny

Outline

• Brand Identification• Goals & Objectives• Target Audience• Competition• Communication• Strategy• Engagement Ideas• Crisis Management

Brand Identification

• Reny is a French firm with a main operation office in Egypt.

• Reny is specialized in Interior Design, Architecture, & Planning.

• They are considered as the only one of its kind in the New Cairo city.

Goals & Objectives

• Increase brand awareness

• Launch new Social Media campaign through Facebook

• Engage people through creative content

• Strengthen loyalty between the brand and the consumer

• Increasing sales

Target Audience(Primary Target)

• Demographic Profile:– Males & Females– 25 to 65 Years

• Residential Area:– New Cairo, Egypt

• 5th Settlement (Gharb Al-Golf, Kattameya Heights & Kattameya Dunes) , Rehab City & 1st Settlement.

• Physiographic Profile:– Upper & Middle Class– Married / Engaged – Busy / Business Men– Well-Educated

• Interests:– Décor, Home Planning, Art & Better Life

Target Audience(Secondary Target)

• Demographic Profile:– University Students (Males / Females)– 20 to 25 Years

• Residential Area:– Cairo, Egypt

• Physiographic Profile:– Architecture Engineering & Interior Design

Students.– Public / Private Universities– Upper & Middle Class– Well-Educated

• Interests:– Part-time Jobs, Internships, & Training.

Competitions

• It seems that there is a little online presence for a major sector of the well-known companies and brands.

• This is a great opportunity for us as we have a good online presence.

Competitions(Online Presence Analysis)

• Mona Hussien / Mahally– Facebook:

• 10K & 9K fans• Photos tab• Instagram & Twitter tab• English posts• Branded posts

• Alchemy Designs– Facebook:

• 5K fans• YouTube & Pinterest tab• English & Branded posts

• Rajany Designs– Facebook:

• 2K fans• English & Branded posts

Communications

• Communication Methods:– Lingo:

• Arabic “slang” & English (Posts / Replies)• Friendly

• Communication Channels– Social Media Channels

• Facebook, Twitter, YouTube, Google+, Behance, Instagram, Pinterest, Vimeo, & LinkedIn

– Email Marketing– Blog– SMS Campaigns

Strategy(Content Strategy)

• We will concentrate on presenting the following topics in our strategy:– Information about our services in the

New Cairo city.

– Tips & tutorials about the fields.

– Blog posts about the new trends in the field of interior design and architecture.

Strategy(Content Strategy)

Content Types

Engagement Activation

Inspiration Tips & Tricks

Social Channels Announcements

Quotes Sales

Event Offers

Voting Morning Post

Seasonal Videos

Engagement Ideas(Interior Design Lessons)

• Presenting a daily lesson about the fundamentals of the interior design field on YouTube

• Each lesson will discuss a new concept in the field and be less than 2 minutes

• We can have a quiz for each video, and can also have a competition for all of these videos

• We can also provide other resourcesfor them.

Engagement Ideas(Summer Internships for Students)

• Usually, all of the university students are looking for opportunities to enhance their career future. We can offer a summer internship for them.

• We will concentrate on the Interior Design and Architecture Engineering Students

• The internships must involve training and working closely with the team.

• The trainees will take salaries at the end of the training duration.

Engagement Ideas(Your Dream Home)

• In this idea, we ask our fans to share with us their creative ideas about the dream home.

• Also, we can encourage our fans to send their designs, and we will repost them in our page.

Engagement IdeasLive Activations / Show Room

• For a full engagement environment we can establish a live activation (booth) every weekend in the New Cairo city.

• In that booth we have the sales team spending a full day interacting with people, introducing our products and services

• We can also participate in any related exhibition, and announce about it to our fans.

Crisis Management

• Our social media account must has a plan for what will happen in each of these eventualities:– the account is hacked by an unauthorised person

– a message is posted which is factually incorrect, or turns out to be

– something editorially inappropriate is inadvertently posted

• My general policy is not to delete problematic posts / tweets (as this can create more of a firestorm than leaving them live), but to apologise/clarify as quickly as possible afterwards.

• There are exceptions to my "don't delete" policy, especially if I have published something with legal ramifications.