replace your backlog with experiments - xp days ukraine
TRANSCRIPT
@wouterla
Replace your Backlogwith Experiments
Wouter Lagerweij
@wouterla
#xpdays
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#TeamDevelopment #TeamBusiness?
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Team
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Organisation
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On-site Customer
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PO
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Proxy PO?
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Agile Fluency
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@wouterla Source: http://martinfowler.com/articles/agileFluency.html
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Shortcuts!
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Finished means in the hands of user and delivering value, not just ‘in production’
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First Steps
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K.I.S.S.
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PirateMetrics
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UseWhatYouHave
grep | sed | awk | cut | wc
logstash / kibana / grafana
google analytics
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DashboardIt
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Show Off
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Demo
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Demo
1. Metrics for the sprint2. Show ‘Before’ state3. Present experiments
a. Version Ab. Version B
4. Present ‘After’ state5. Show features6. Feedback, new ideas, ...
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Roadmap
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April● Feature 1● Feature 2● Feature 3● Feature 4
May● Feature 5● Feature 6● Feature 7● Feature 8
June● Feature 9● Feature 10● Feature 11● Feature 12
July● Feature 1● Feature 2● ...
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Goals
Goal:Improve product detail
views coming via search
Goal:Improve retention
active users first 30d
Goal:Improve conversionproduct detail > cart
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Metrics
Goal:Improve product detail
views coming via search
Goal:Improve retention
active users first 30d
Goal:Improve conversionproduct detail > cart
Nr. of searches per sessionClick-through to detail page
Time to return visitNr of visits in first 30d
Clicks on ‘buy’ button per detail page visit
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Features
Goal:Improve product detail
views coming via search
Idea:Improve relevancy results
Idea:Supply filters
Idea:Offer ‘more like this’
Idea:Offer ‘others searched for’
Idea:Use previous clicks for
relevancy
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Tests
Idea:Improve relevancy results
Idea:Supply filters
Idea:Offer ‘more like this’
Idea:Offer ‘others searched for’
Idea:Use previous clicks for
relevancy
Test:Add two most common
filters
Test:Offer list of ‘like this’ in detail
page
Test:Offer extra search term based on search history
Test:Use ‘like this’ on previous
clicks
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ResultsTest:
Add two most common filters
Test:Offer list of ‘like this’ in detail
page
Test:Offer extra search term based on search history
1.5% more searches1% more detail views
.5% more searches4% more detail views
5% more searches2% more detail views
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Next
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Budgets
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Alignment
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Reorganize?
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Thanks!
Wouter Lagerweij
@wouterla
#xpdays