EXHIBITION: COMMUNICATING - STAGING

.

Content

Introducing Bananen Studio

Exhibition

Model making

The Flyer

Material and Costs

Replica room

Table

Timeline

Introducing

This year`s Diploma exhibition of the MAS Spatial Design will take place in Studio Banane in Ausstellungsstrasse 100. Studio Banane was once a stock-room for bananas used by Westindische Bananen-Centrale, a company which also built the entire building. For the last five years MAS Spatial Design has been using this studio for lectures, work, discussions and exchange between students, professors and guests. During this period, Studio got its own life. The walls and the wooden floor became a patchwork of scratches, dust and stain. Many people left a large number of different objects. All those objects, together with different pieces of furniture, art pieces and work equipment, became a peculiar collection – a symbol for the things people neither want/use nor throw away. Many of them have been reused, but many more stayed unchanged and lost their function. The studio became an extraordinary waiting room for lost and unused objects.

This year in April, the entire studio will be cleaned up and all unnecessary things will be thrown away. Students of MAS Spatial Design will use this space until Summer 2014. Then, the entire ZHdK will move to Toni Areal.

Studio Banane

Floor plan

WC

Hofeinfahrt

WC

1.0Szenisches GestaltenStudio155m2

Pu

1.1Tech.3m2

1.2Lag5m2

ZЯrcher Hochschule der KЯnsteAusstellungsstrasse 100Erdgeschoss 1: 200

Raum/Bau03.08.007R

AUE

0 1 2 3 4 5 10

WC

Hofeinfahrt

WC

1.0Szenisches GestaltenStudio155m2

Pu

1.1Tech.3m2

1.2Lag5m2

ZЯrcher Hochschule der KЯnsteAusstellungsstrasse 100Erdgeschoss 1: 200

Raum/Bau03.08.007R

AUE

0 1 2 3 4 5 10

mas spatial designspring semester 2013 / professional practice

exhibition: communication - presentationplan design studio ausstellungsstrasse 1001:100

zurich 27 02 2013

martin bölsterliinterior designer fh vsicoordinator diploma exhibition dde

++41 (0) 79 486 10 00bolsterli@bolsterlihitz.ch

alexandra carambellasartist fine arts

assistance of mas

++41 (0) 79 390 96 89alexandra.carambellas@zhdk.ch

Views

Exhibition

This exhibition has two parts/objects which could not function without each other. First part/object, the replica-room, represents the reconstruction of MAS Spatial Design`s Studio. It represents the context of our Studio as a gathering space, a working space, a place where diploma works were created. The second part is a table, already existing and being used in Studio for the whole time. This table is a platform for documenting and presenting the works of Diploma students. It represents them as one coherent group but also as individuals, standing equal next to each other. It shows and gathers their diploma works and their individual poetics.The table is also presenting the book of MAS Spatial Design.

Is this room beautiful or ugly?What kind of impression does it make on other people?Is this room going to change when we clean it up?Is it possible to preserve its current state? To show its other reality? How?Will it then become mysterious?If things in this room don`t have use any more, will they become absurd?How could we make this room absurd?Are we going to see things that we didn`t notice before?

With this project, our aim is to re-document Studio`s authentic look, atmosphere and usage and to catch the moment where Studio represents itself in the best possible way.

By building a replica-room, we will preserve the actual state and freeze the memory of it. We took photographs of reality, of the current state of Studio and put them together in a form of a wall paper. We built the walls of the Studio, scaled and simplified, with the outer wooden structure holding and putting them together. Inner room is a space made of wooden panels, two meters high, which is half of the Studio hight. Its height is made to allow spectator to observe the original and the replica in relation to each other. Replica-room stands in the middle of the Studio, leaving the narrow space between them as a corridor which gives second perspective in observing both rooms. This corridor is kind of a gap between reality and fiction (replica/copy/reproduction).

Replica-room is representing an actual stepping into the scene, entering a different (yet the same, but copied) world. At the first sight, it is an empty space, but the walls and prints on them stand as strong re-documentation of the former state of Studio.

The structure that holds the panel walls is made of wood. Being illuminated, it opens the possibility for observing the replica-room from the outside, from “back stage” space. This way, the exhibition space becomes exhibited piece.

Replica Room

Nils Nova, Zwielicht (2007)

Nils Nova, Schatten voran (2009)

Teatro Olimpico in Vicenca, inspiration for the wooden structure around the Replica-room

Sketch, Replica-room with the table

Table

In the center of that square space is our daily working table which will be used as a display for the works and will be the surface for a video projection from above. Table will be painted in white, allowing its neutrality for the colors of the video.

The video work showing group presentation of Master projects will be projected and looped . The students will choose which parts of their Master work will be shown in the video and then together we will prepare a dramaturgy for this selection of works. In a performative action they will show their material on the table, all at the same time, in their own, individual time, rhythm and poetic, while the camera records their action from above.

Structure under the table is consisted of dollies and chairs. Dollies, made in different sizes and positions, will be exhibition booth for additional Master work (such as models, books, posters, monitors with individual video works etc.)

Video-still, Exhibition MAS Spatial Design

Model making

Model for the MAS Spatial Design Exhibition was made out of timber, cardboard and fixed with tape and glue. All the colors and textures are made by hand. Our main and big inspiration came from the poetics of Anna Viebrock and beautiful models of her scenographies. We tried to accomplish hyperrealism and show the actuall state of Studio Banane and its strange and mystical atmosphere, light and patina. Model was done in proportion 1:20. It was used for the try-outs and photographing the replica-room, its structure, its relation to the studio and video projection on the table.

Anna Viebrock, Model for a set-design

Replica-room, a view from the outside. Day time.

Replica-room, a view from the outside. Night time.

Replica-room, a view from the outside. Day time.

Replica-room, a view from the outside. Night time.

Replica-room, a view from the outside. Day time.

Replica-room, a view from the outside. Night time.

Replica-room, a view from the inside.

Replica-room, a view from the inside.

Replica-room, a view from the inside.

The Flyer

The flyer will be a perforated A2 sheet of paper. The situation from the projection will be used as a picture for the front page. The back layout will be consisted of eight fields, separated by perforations. Seven of them will be students` free and made-by-hand presentations of their work. One field will present The Book about MAS Spatial Design.

Material and costs

Wood (for back structure of the replica-room, table legs, dollies system, booth for flyer)- leftover timber from ZHdK Werkstatt, ETH and few ateliers

Panels- used panels from ZHdK Werkstatt

Prints- 56.4 m2 x 11 CHF = 620.4 CHF Making of... Video and photographs- 300 CHF

Beamer- ZHdK

Light- ZHdK

Monitors- ZHdK

Prints (Students`work, flyers)- ZHdK

TOTAL COST: ca. 900 CHF

Timeline

Order of materials / presentation conception

Deadline Master thesis, theoretical part

Disposal lists for insurance

Installation of exhibition

Approval of exhibition

Vernissage

Exhibition

Finisage, Sommerfest

Disassembly

12. 04. 2013

03. 05. 2013

25. 05. 2013

21. 05. 2013

30. 05. 2013

31. 05. 2013

01. 06. - 13. 06. 2013

13. 06. 2013

14. 06. - 15. 06. 2013

Exhibition: Communicating - StagingDDE Diploma Exhibition 2013

MAS Spatial DesignStudio Banane

Authors_ Aleksandra Pavlovic and Juana Robles

Contact_

aleksandra.pavlovic@zhdk.ch076 256 8974

juana.robles@zhdk.ch079 564 5327