_EntErprisE 2.0

EnTErprisE 2.0 is the application of Web 2.0

practices, technologies, products and services

inside the enterprise. The principal phenomenons

that are driving the Enterprise 2.0 are:

> Changing demographics: digital and web

experiences of new employee;

> Consumerization: people are experimenting

technological innovation in their personal lives and

they begin to demand in their professional lives.

Web 2.0 involves different areas:

> Technology and architecture: Rich Internet

Application, Software as a Service, Web as a

platform;

> Methodology: perpetual beta, specifications

come directly form users and are released as

soon as possible;

> Community and social: blogs, wikis.

Social software stimulates participation and

interaction from employees around enterprise and

provides persistence, structure and transparency

to otherwise transient informal interactions among

workers in an organization. Social software can be

subdivided into three categories:

> Social Networking: locate expertise,

relationships spread across a large organization;

> Social Publishing: post, tag, consume, share and

rate content;

> Social Collaboration: community interaction,

collaborative content creation and collective

intelligence.

WHAt BEnEFits FrOM tECHnOLOGY?

Web 2.0 technologies might offer considerable

efficiency potential to the enterprise relating

to accessing structured information. Through

the adoption of Web 2.0 technology, information

workers, like their consumer counterparts, will

control their own user experience with more or less

guidance from IT, and hence create for themselves

the most intuitive and efficient work environment.

This is made sure thanks to:

> Delivery the same information in different place

with mash-ups techniques;

> Access to the same application and the same

data from different places, from different

computers, 24 hours per day;

> RIA enhance users’ experiences;

> Improved worker productivity and moral.

The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge. Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.

WHAt BEnEFits FrOM sOCiAL?

Today most business processes rely on access

to the appropriate structured data in real-time,

or near real-time. These information pieces are

spread across many enterprise applications,

databases, and directories. Furthermore, because

information is stored in different locations, the

relation between the data is not obvious, and is

usually only well understood by the information

workers themselves. Bringing the Web 2.0

platforms into an organization improve the sharing

of knowledge acting as a corporate culture catalyst.

The benefits are:

> Business agility: rapidly assembling the

required expertise and information;

> Communities can be self-moderated and self-

administrated;

> Free participation: anyone can create a blog and

edit subjects of personal interest, comment on

other people’s, rate the contents edited and chat

with other users online;

> Great ideas can better emerge, users are at the

same level there is no a formal structure;

> New interested concepts can emerge rapidly

(improving enterprise time-to-market);

> Users can generate value by propagating

knowledge and its creators all over the

enterprise;

> Work together even when no one requires them

to do so;

> Topic leaders can emerge spontaneously;

> Capture unstructured tacit knowledge as part of

Enterprise Knowledge Management

An EFFECtiVE EXAMpLE OF EntErprisE 2.0

TamTamy - the Enterprise 2.0 Knowledge Sharing

Framework developed by Reply -

is a place to freely public, share, discuss about

many arguments inside the organization, it’s

based on Web 2.0 concepts and used in an intranet

environment.

TamTamy proposes to:

> Promote communication and cooperation among

Reply users;

> Publish and share different types of contents

without any exposure or publication restrictions;

> Stimulate the exchange of ideas and create

horizontal collaboration;

> Create spontaneous communities inside Reply;

> Stimulate the creativity, intellect, and passion of

every single user.

TamTamy integrates blog services, RSS feeds,

galleries, multimedia contents and community

services. This new corporate tool allows Reply

users to interact freely, to get to know their

colleagues and to emphasise the features and

interests of each individual to form spontaneous

communities. Thanks to the use of mashup tools,

it will be no longer necessary to access different

websites to create your own blog, to share interests

with other people, to check the news, to follow

external blogs: TamTamy can offer all this at the

same time, through a simple user interface.

TamTamy users can provide their support through

the use of a wide range of tools such as:

> Blogs: personal or group blogs, vertical or

horizontal;

> Personal space: personal space where users

can create and update the contents edited or to

be edited that users become responsible for;

> Personal pages: personal pages where users

can collect the contents they are interested in,

including the contents appearing on TamTamy

and on external websites (RSS, mash-ups);

> Rating & posting: additional contents can be

posted by other users, commented on and rated;

> Tagging: all the contents are published and

available through tagging;

> Chat: interaction online with other users;

> Sms: send sms to other users;

> Sharing: personal contents can be shared with

anyone or with a limited number of people,

created by the user himself;

TamTamy functions are released according to the

perpetual beta approach, constant micro releases

of new services that are requested directly by the

users.

Reply [REY.MI] is specialized in design and implementation of solutions based on new digital media and communication channels. Structured in a European network of highly focused companies working on the hype of the technology, Reply translates complex business and technology requirements into state-of-the-art world-class solutions. Reply’s services include Consulting, System Integration, Application Management and Business Process Outsourcing.

To know more, please visit: www.reply.eu or contact marketing@reply.eu

Focusing on integral solutions for customer-oriented management, syskoplan, European software integrator and consulting partner, enables market leaders to provide qualitatively superior services. Its “Market Center Media & Commerce” -discovery sysko, interactiv, cm4 and excite sysko- covers the complete value chain of Media Production & Commerce. Since 2006 syskoplan is part of Reply.

To know more, please visit: www.syskoplan.de or contact info@syskoplan.de

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