reply uk
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Reply is a leadingforce in the design & implementation of solutions enabled by new communication channels and digital mediaTRANSCRIPT
Introducing Reply
24th September 2010
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About Reply
• Reply is a leading force in the design &
implementation of solutions enabled by new
communication channels and digital media
• Distinctive set of specialized services:
Consultancy, System Integration, Service
Management and Business Process
Outsourcing
• Listed on the Italian Stock Exchange
[Rey.Mi], operational in Italy, Germany and
UK
• Reply annual turnover of 340m Euros (2009).
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Reply Business Model
Strong Network of Compentcies
• Focused on technologies, vertical markets and
applications
• Allows us to anticipate and address market
evolutions and technological trends
Specialized Business Units
• Reply business units share management
philosophy, goals, management structure, and
functional standards to guarantee quality,
proficiency and effectiveness
Strong Team Culture
• Joined expertise to optimize efficiency and
deliver stronger market proposition and greater
value to our clients.
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Depth and Breadth
The Depth to drive Delivery; Breadth to
expand your Capabilities
• Network of over 3000 Specialists
• 35 areas of focus, both cross market with
technology specialisation and cross technology
with market specialisation
• Feature-rich in the Digital Media and in
customer orientated technologies
• Thought leaders in:
• Business and Customer applications
• Enabling Technologies
• Supporting Processes
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Open Reply
Mobile Centre of ExcellenceEnabling brands to connect & build rich relationships with audience/customers
Mobile WebApplication Dev &
service integration
Mobile Marketing
& Advertising
Mobile
Innovation
Best of Breed Mobile Technology
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• Location Based Services• Augmented reality
• QR Codes
• New platforms - iPad
• Messaging platform for SMS, MMS and IM
• Create or connect to any Ad server
• CRM• M-commerce
• M sites development• Social Mobile
Networks • Best of breed MSP
• Device detection
• Device & Content adaptation
•100 mobile developers•Any App any platform•User Experience design•Backend support•System integration•Testing & certification
Applications
& System Integration
Mobile Web
Innovative technologies
Mobile Marketing & Advertising
Core Mobile Competencies
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Open Reply Clients
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The Mobile Landscape
• UK now boasts 48m Mobile users• 13.3m accessed the internet from a mobile browser
• 17m have used a mobile app (driven by success of iPhone)
• Smartphones account for 20% of handsets & users 3 x more likely to access web
• Mobile is web is set to eclipse the desktop by 2013
• Get ready to cater for this shift in web culture
• Touch screens and 3G are penetration to reach 70%
• Apps Economy Explodes - Global App economy 7bn to 50bn downloads by
2012.
•
• UK Biggest Mobile Adv market in Europe £110m by 2013
• Mobile Commerce Foundations are set - Applications, micro payments and
SIM credit card technologies are finally making transactions effortless on mobile
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Today’s Mobile Challenges
1. Content is King
2. Show me the Value
3. Competitive environment and trends
4. What are we ultimately trying to achieve
5. What mix of activities & platforms are required for the job
6. Integration all the way
7. Measures of success
8. Never stop....How do we make something great better?
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Open Reply at work.....
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Smart Application Development
• Achieve high brand consistency
• Good Development Techniques:
Services & Logic Extraction
Heavy reuse already developed structures
Common Task Automation
• Utilise usage statistics to drive product development and enhancements
• Standardize testing process and bug fixes across the board
Single Service and Logic Source
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Reply a strategic partner for Vodafone 360
•Strategic Partner to Vodafone Global
•Deep involvement right across the
Reply Network
•Key contributors more recently to
•Vodafone Live portal
•Vodafone 360 Application Store
•Primary App developer for Vodafone
360 - 170 standard and showcase apps
created in 20 days
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Open Reply Expertise
Vodafone• Leveraged our client relationships to
deliver media partnership for Vodafone
360
• Media first for Telco Operator – Rival
newspapers Repubblica & Corriere to co
launch showcase Apps on 360, both
created by Open Reply
• Challenge: Create superior applications
with distinctive characteristics for each
media owner
• Priority for all parties:
Performance monitoring & detail usage
stats
Used as foundation for product roadmap
La Repubblica Focus
•National News
•Live Sports
•Personalised news
•Photogallery
Corriere Focus
•National & Regional News
•Finance
•Editor‟s Blog
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Open Reply Expertise
First Consumer Betting App in the
iPhone App market
Opportunistic brand extension into
previously blocked channel
Dual release:
In time for by the start World Cup
Made possible by:
Middleware incorporating all the
common logic and services
Cost effective & reusable solution
Focused functionalities list
Highly skilled & fast paced App
development skills (all platforms)
Services and logic developed for
this project are the foundations for
client’s mobile strategy
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Best of Breed MSP
Device Detection
Content & Service
Adaptation
Custom Reporting
New Platform ReadyMessaging
Advertising
Software As A Service
Delivery
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Mobile Web:Radio DeeJay
Premier national radio station in Italy
5m daily listeners
Effective multichannel proposition:
Radio Deejay
Mobile Deejay
iDeejay Application
Web Deejay
Deejay TV
iDeejay
Web Deejay
Mobile DeeJay
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Objective
Create a brand extension of Radio Deejay on Mobile to leverage
growing demand for on the go music services
Solution
Dynamic brand extension leveraging all the best radio and web
elements to create compelling „on the go‟ Deejay experience
2 Different versions created to accommodate large & small screens
Content Adaption on more than 3.500 mobiles
Service Adaptation to fully optimize the in pocket supporting
technologies
Key Sections of Mobile Site
Audio Podcast, Top 50 Streaming Service and shortly Listen Live
Engagement - Photo gallery, Contact studio, Competitions
Community – Blogs, Hot or Not
Free stuff - Wallpaper Downloads
Advertising
Mobile Web:Radio DeeJay
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Features Detail: Content & Service Adaptation
Width screen
128px
Width screen
240px & 320px
Blackberry
Version
• Graphical limited
version for small
screen width
devices
• No podcast section
• No 50songs
streaming service
• All services version
• Graphical extended
version for large
screen width
devices
• Podcast section not
available due to
Blackberry
download size limits
Content Adaptation
Full screen images
adapted to over 3,500
devices according to
the screen width
Different version created to exploit in pocket mobile technology - Several versions available to adapt content and services
to over 3,500 mobile phones
Windows Mobile OS
Version
• 50songs streaming
service only for
Windows Mobile
OS
Service Adaptation
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Background• MyMovies authoritative voice in film entertainment
• Needed to extend reach of 18-44 movie lovers
• Max out web inventory so wanted to explore new
revenue channels
• Adv interest from Sony gave us the idea & opportunity
Objectives: • Promote D9 4 weeks prior to film release
• Create as much noise & talk ability
• Use mobile as the “glue” to bind all media
Solution: • Msite format inspired by MM framework
• Sticky m-site with key sections for trailer, plot, cast
and photos
• Promoted through all touch points: TV, cinema,
outdoor, press & web
Results:• Msite averaged 8 pages views per visitor
• Movie took €2M in three weeks
Mobile Web:
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MyMovies Mobile Web Site
• Rich web content enhanced with new
functionalities & features
– Movie Recommendation
– Nearest cinema
– How to get there
– Click to call booking
– Special offers
Future developments
• Booking functionalities
• Mobilize existing loyalty card
• Mobile Applications to deliver richer
experiences
Mobile Web:
