report 4th sem

8/9/2019 Report 4th Sem

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INTRODUCTION

HISTORY OF BIKES Through the years

Bob Stark has been involved with Indian motorcycles throughout his

entire life. Bob's father became an Indian dealer in 1918, after

returning from military service during World War I. Bob still has a

photo of his mother riding in a sidecar in 1923. Since Bob was born in

1934, his parents were involved with Indian cycles long before that.

At the age of 10 Bob started staying around his fathers shop, and

developed quite an interest in the Indian cycles. The mechanic

considered him a pest, but allowed him to do minor items, such as

changing oil & polishing cycles.

By 1946 Bob was riding his own Whizzer motorbike, and in 1947

graduated to a Cushman scooter. By 1950, he had learned quite a bit

more about the cycles and got his first Indian, a 741 Scout with skirted

fenders. He bought the cycle for $50.00 without his fathers permission

and had it for 4 months before his father knew it was his. By 1951,

Bob purchased the '48 Chief, which he still rides. In addition, his father

deemed the $50.00 741 Scout to be unsafe. So he traded a new

Triumph 650cc even up for it. That was the best cycle deal in Bob's

life. 1951 also was high school graduation, and the start of college.

Some extra money was obtained during the next 3 summers by

working on cycles. Bobs father had sold the Indian shop in 1952, so

the work was done in the "ex" chicken coop at home. 1955 was the big

change, graduation from Case Institute of Technology, Akron Ohio

(Now called Case/Western) with a degree in mechanical engineering.

This was a year of working days at Goodyear Tire & Rubber and nights

on Indians.

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A short time was spent in the army during 1956 & 1957. The off hours

were spent at Herb Reibers Indian shop in Washington D.C. The '48

Chief (purchased in 1951) was kept about 2 miles from Fort Belvoir.

After an army discharge in the fall of 1957 Bob returned to GoodyearTire during the day and worked on Indians at home during the

evenings. By 1957 he reopened his fathers shop part time, selling the

Royal Enfield built Indians, servicing them, and servicing the older

Chiefs & Scouts. By 1958 Goodyear Tire was no longer in the picture

as Bob quit to spend full time at the cycle shop. In 1959 health

reasons mandated a move to Florida, and more building of cycles at

home, while working at Martin Marietta Corporation. 1961 was a move

to California, and the nominal home workshop for night work. Later 60'

s meant trips back to Florida as part of the launch crew on the first 2

moon shots from Cape Canaveral. Gary was born during this time

frame and started riding between Shorty & Bob by age 2. In 1970,

Starklite Cycle was formed and Bob was back to full time work on

Indians. Again, Starklite took on the Indian dealership, this time for

the Taiwan/Italian built models. This was different, but the main

business was restoring the older Indians and manufacturing parts for

them. By now Gary was riding. He got his first Indian at age 5, and his

second one at age 7. He was given a '47 Chief at age 5 and he finished

his restoration of it at age 16.

As the years have progressed, Indian parts have become increasingly

scarcer. This has led to the need to design and build increasing

amounts of Indian parts. In 1989, Gary graduated from California

State University of Long Beach with an Engineering degree in

Manufacturing Engineering. The engineering has helped both Bob and

Gary in the production of what we believe to be the best quality of

Indian parts available.

The line now stands at over 3000 items. Shortly has done her part by

putting up with all of this for nearly 30 years, as well as handling mostof the work in connection with the Indian Motorcycle Club. Gary has

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started helping her last couple or years with much of the mailing and

typesetting, as he has become very proficient on the computer.

In the fall of 1988, Starklite moved from Fullerton to Perris. The shopin Fullerton was left in the hands of Wilson Plank, who was employed

there for 14 years. He is currently operating it under the name of

American Indian Specialists and is running it very successfully working

on Indians.

As you can see from this brief background, The Stark Family has been

involved in Indians from 1918 to the present with virtually no

interruptions. Starklite is a family owned business involving Bob,

Shorty, and Gary, as well as others. Gary is the third generation to be

involved.

The most gratifying part of the business has been the amount of nice

people we have met. We consider them friends, not just a customer.

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INDIAN AUTOMOBILE INDUSTRY

2-WHEELERS

2-Wheelers

India is the second largest manufacturer and producer of two-wheelers

in the world. It stands next only to Japan and China in terms of the

number of two-wheelers produced and domestic sales respectively.

This distinction was achieved due to variety of reasons like restrictive

policy followed by the Government of India towards the passenger car

industry, rising demand for personal transport, inefficiency in thepublic transportation system etc.

The Indian two-wheeler industry made a small beginning in the early

50s when Automobile Products of India (API) started manufacturing

scooters in the country. Until 1958, API and Enfield were the sole

producers. In 1948, Bajaj Auto began trading in imported Vespa

scooters and three-wheelers. Finally, in 1960, it set up a shop to

manufacture them in technical collaboration with Piaggio of Italy.

Although various government and private enterprises entered the fray

for scooters, the only new player that has lasted till today is LML.

Under the regulated regime, foreign companies were not allowed to

operate in India. It was a complete sellers market with the waiting

period for getting a scooter from Bajaj Auto being as high as 12 years.

The motorcycles segment was no different, with only three

manufacturers viz Enfield, Ideal Jawa and Escorts. While Enfield bullet

was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes.

The motorcycle segment was initially dominated by Enfield 350cc bikes

and Escorts 175cc bike. The two-wheeler market was opened to

foreign competition in the mid-80s. Moreover, the then market leaders

-Escorts and Enfield - were caught unaware by the onslaught of the

100cc bikes of the four Indo-Japanese joint ventures. With theavailability of fuel-efficient low power bikes, demand swelled, resulting

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in Hero Honda - then the only producer of four stroke bikes (100cc

category), gaining a top slot. The first Japanese motorcycles were

introduced in the early eighties. TVS Suzuki and Hero Honda brought

in the first two-stroke and four-stroke engine motorcycles respectively.These two players initially started with assembly of CKD kits, and later

on progressed to indigenous manufacturing. In the 90s the major

growth for motorcycle segment was brought in by Japanese

motorcycles, which grew at a rate of nearly 25% CAGR in the last five

years. The industry had a smooth ride in the 50s, 60s and 70s when

the Government prohibited new entries and strictly controlled capacity

expansion. The industry saw a sudden growth in the 80s. The industry

witnessed a steady growth of 14% leading to a peak volume of 1.9mn

vehicles in 1990. The entry of Kinetic Honda in mid-eighties with a

variometric scooter helped in providing ease of use to the scooter

owners. This helped in inducing youngsters and working women,

towards buying scooters, who were earlier inclined towards moped

purchases. In the 90s, this trend was reversed with the introduction of

scooterettes. In line with this, the scooter segment has consistently

lost its part of the market share in the two-wheeler market.

In 1990, the entire automobile industry saw a drastic fall in demand.

This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in

a production loss of 0.4mn vehicles. Barring Hero Honda, all the major

producers suffered from recession in FY93 and FY94. Hero Honda

showed a marginal decline in 1992. The reasons for recession in the

sector were the incessant rise in fuel prices, high input costs and

reduced purchasing power due to significant rise in general price level

and credit crunch in consumer financing. Factors like increased

production in 1992, due to new entrants coupled with the recession in

the industry resulted in companies either reporting losses or a fall in

profit

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Rise of a Product: The Motorcycles

Motorcycles are the most expensive of all two-wheelers. They are more

powerful than scooters and mopeds, have the highest load carryingcapacity (which is essential for rural areas), are fuel-efficient, have

better road grip, and are the most expensive. Besides, motorcycles are

viewed as trendy in the urban areas as compared with scooters and

mopeds.

Motorcycle production in India began in 1952, when Enfield India

Limited commenced manufacture at its plant in Tamil Nadu. It was the

only motorcycle producer in the country until the early 1960s when

Ideal Jawa (India) Private Limited and Escorts Limited entered the

market. By 1970-71, production of motorcycles had reached 39,000

units per annum.

The fortunes of the motorcycle industry changed after the

announcement of the liberal licensing policy in 1982 whereby foreign

collaboration was allowed. In 1982, the Government allowed foreign

players to enter the industry through joint ventures. Within four years,

the TVS Group tied up with Suzuki, the Hero Group with Honda, the

Escorts Group with Yamaha, and Bajaj Auto Limited (Bajaj Auto) with

Kawasaki. TVS Suzuki introduced in 1984, Hero Honda Motors Limited

(HHML) launched CD100 in 1985, and both Escorts and Bajaj Auto

launched their models in 1986-87. These models catered for the

upwardly mobile, middle-to-upper income group consumers who

preferred a stylish, powerful vehicle that could be used as an urban

personal transportation vehicle. The principal brands that competed in

the 1980s were the HHML CD100 (a four-stroke 100cc), the Ind-Suzuki

AX100 (from TVS, two-stroke, 100cc) and the Escorts-

Yamaha RX100 (two-stroke, 100cc). While the CD100 was positioned

primarily on the efficiency plank, giving riders an unprecedented

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mileage of 80 kms per liter (kmpl), the RX100 became popular with

young buyers because of its high power. The AX100 took the middle

path, balancing power with reasonable fuel efficiency. To reinforce its

image of being a maker of powerful motorcycles, Escorts launched the350cc twin-crab, twin-cylinder Yamaha RD350, a vehicle that soon

gained cult status. It offered 36bhp, but was plagued by problems

very few mechanics could tune the engine and the average fuel

consumption was as low as 15 kmpl. Subsequently, the product had to

be discontinued. The launch of the 100cc motorcycles was path

breaking, as till then the existing big models like the Yezdi, Rajdoot

and Bullet could not compete with scooters.

A significant development in the motorcycle industry during the late

1990s was the shift from two-stroke to four-stroke technology. The

attraction of the four-stroke technology was earlier limited to fuel

efficiency, while two-stroke held its own by offering better performance

and easier maintenance. But, following the enforcement of India 2000

emission norms beginning April 1, 2000, the less polluting four-stroke

has become the preferred technology. The two-stroke technology can

also meet the existing environment norms, but only when

supplemented by catalytic convertersan option that is both costly

and shortsighted. The high temperature of the exhaust, combustion

irregularities, the problem of lubricating oil contamination with metallic

additives, and finally, fuel adulteration can poison the catalyst and

render it completely ineffective. Further, the use of catalytic converter

affects the initial pick-up of two-stroke engines, which is one of their

main attractions. Given these shortcomings, most motorcycle

manufacturers have offered four-stroke vehicles. While the four-stroke

motorcycle segment is the fastest growing, it is also highly

competitive. Competition has intensified in this segment since CY2001

when players introduced new products at a relatively fast pace. Also,new entrants have entered the market by introducing their products at

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lower price points, while the existing players have announced price

cuts. This has led to price competition in the domestic market. At the

lower end of the segment, Bajaj Auto has its Boxer range of

motorcycles and Bike; HHML has Dawn as well as CD Dawn and KELBoss. Above this segment, there are strong brands such as Victor

(TVS), Passion and Splendor (HHML), Caliber 115 and Aspire (Bajaj

Auto), Freedom, Adriano and Energy (LML), and Crux R (Yamaha).

Through its CBZ model, HHML had tapped the premium segment of the

market in 1999.

Since then, however, quite a few models such as Pulsar 180 by Bajaj

Auto and Fiero by TVS have been launched in this segment. Royal

Enfield is the market leader in the lifestyle segment. This segment has

also attracted new model launches such as Eliminator by Bajaj Auto,

Aquila by KEL and Karizma by HHML.

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The industry need to adopt suitable technology so that it can

conveniently meet these horns in time since the production largely of

two stroke engines figment of catalytic converter will become

necessary. But it will lead some in case in prices. The life of theseconverter is limited to 25/30 thousand hence consumer will prefer

something durable and longer lasting.

Some manufacture is therefore planning to switch over to stroke

technology to comply with the emission norms. It has an additional

advantage of more complete combustion of hydrocarbons in petrol,

which gives higher mileage and better fuel economy. The 4 strokes

bike are currently giving of fuel 70 to 80 km/hr. this will important

from consumers point of view because of high price level of petrol in

India. It is therefore not surprising that every major player is trying to

get into the motor cycle market to have a piece of cake.

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COMPANY PROFILE

HERO HONDA LTD.

The legend of Hero Honda what started out as a Joint Venture between

Hero Group, the world's largest bicycle manufacturers and the Honda

Motor Company of Japan, has today become the World's single largest

two-wheeler Company. Coming into existence on January 19, 1984,

Hero Honda Motors Limited gave India nothing less than a revolution

on two-wheels made even more famous by the 'Fill it - Shut it - Forget

it ' campaign. Driven by the trust of over 5 million customers, the Hero

Honda product range today commands a market share of 48% making

it a veritable giant in the industry. Add to that technological excellence,

an expansive dealer network, and reliable after sales service, and you

have one of the most customer- friendly companies.

Hero Group > Marketing Strategy

A thorough understanding of the fast-changing consumer behavior,

new market segments and product opportunities along with sensitivity

to changing customer needs, form the core of Hero's marketing

strategy and philosophy.

At Hero, we essentially have a completely customer-driven approach. A

nation-wide dealer network comprising of over 3,500 bicycle dealers,

350 dealers for mopeds and 225 franchise holders for motorcycles,

ensures convenient access to the Group's products across the country.

With a deep sense of belonging to the Hero fraternity, the Group's

dealer network has catalyzed growth and acted as a strong bridge

between the customers and the Group.

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Conventionally, very few Indian bicycle manufacturers were interested

in exports. However, the Hero Group's foray into the overseas markets

pioneered Indian exports in the bicycle segment as early as 1963. It

was a move prompted primarily by the need to be attuned to theglobal marketplace.

While initial exports were restricted to Africa and the Middle East,

today more than 50 percent of the Group's bicycle exports meet the

demands of sophisticated markets in Europe and America. This is

primarily because of appropriate product development and excellent

quality that Hero offers.

The Group has undertaken a steady up gradation of technologies and

there has been diversifications and setting up of newer establishments

to meet stringent international standards.

At the core of it all is a customer-centric scheme of policies and

production ... and the bottom line is to "Add Value while Engineering

Satisfaction."

A rich background of manufacturing high value, reasonably priced

products; an uncompromising pursuit of the goals to attain quality

along with customer satisfaction; the resulting affinity in working

cultures - brought the world's largest manufacturer of motorcycles in

collaboration with the world's largest bicycle manufacturer, bringing

forth a market leader. Honda Motor Company of Japan and the Hero

Group entered a joint venture to setup Hero Honda Motors Limited in

1984.

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BOARD OF DIRECTORS

Hero-Honda

No

.

Name of the

Directors

Category of Directorship

Mr. Brijmohan Lall

Munjal

Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director3 Mr. Toshiaki

Nakagawa

Joint Managing Director

4 Mr. Yutaka Kudo Whole-time Director5 Mr. Om Prakash

Munjal

Non-executive Director

6 Mr. Sunil Kant

Munjal


7 Mr. Tatsuhiro

Oyama


8 Mr. Masahiro

Takedagawa


9 Mr. Takashi Nagai Director10 Mr. Narinder Nath

Vohra

Non-executive & Independent Director

11 Mr. Pradeep

Dinodia


12 Gen.(Retd.) Ved

Prakash Malik


13 Mr. Analjit Singh Non-executive & Independent Director14 Dr. Pritam Singh Non-executive & Independent Director

15 Ms. Shobhana

Bhartia


16 Dr. Vijay Laxman

Kelkar


The Market Leader

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Today Hero Honda has managed to achieve indigenization of over 95

percent, a Honda record worldwide. Hero Honda is at present the

largest-selling Indian motorcycle and the most fuel-efficient in its

category - the outcome of Hero Group's foresight and another classicexample of how the Group strives to provide the customer with

excellence and satisfaction.

Hero Honda became the first company in the country to introduce four-

stroke motorcycles and set the standards for fuel efficiency, pollution

control and quality. It has a production capacity of 1.2 million

motorcycles, which shall be enhanced to 1.5 million motorcycles in thecoming years. It has an excellent distribution and service network

spread throughout the country. Hero Honda is the market leader in

motorcycles, with sales of over a million motorcycles and a strong

market share of 47% during 2000-01.

Advertisement strategy

Hero Honda has snagged the brat pack Virender Sehwag,

Mohammad Kaif, Yuvraj Singh and Zaheer Khan. The two-wheeler

maker, an official sponsor of the World Cup tournament to be played in

South Africa in February, has brought the young and exciting cricketers

of the Indian team on board as brand ambassadors.

The Fab Four along with team captain Sourav Ganguly will feature

in the ads for its latest motorcycle model: the Ambition. Hero Honda is

extremely cagey about saying how much they had to fork out to bring

the top cricketers to feature in the ads.

Atul Sobti, senior vice-president, marketing and sales declined to say

how much they planned to invest in the ad campaign. "It will give a lot

of leverage to the new product Ambition by giving the image of a

powerful and efficient motorcycle. The powerful-e-l bike will be well

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represented by the leadership qualities, power and the capacity to face

any challenges," he added.

The current ad for Ambition is tame; it shows an important file

reaching a destination in time because of the power of the motorcycle.

"It does not properly appeal to the customers about the power and

efficiency of the product. 'Team Ambition' will be much better suited to

represent the product," sources said.

Hero Honda is hoping to crank up sales of Ambition because of the

endorsements by the top cricketers during the World Cup when cricket

fever will be at its highest.

One major advantage is that none of its rivals will be able to use

cricketers to endorse their products before and after the World Cup

because of the ambush-marketing clause that the International Cricket

Council (ICC) has worked into the players contracts.

The issue had sparked a row when it was raised just before the ICC

champions trophy in Sri Lanka in September but was resolved after a

stand-off between ICC, the cricket boards of several nations and the

players.

Hero Honda plans to increase its market-share to 50 per cent this fiscal

and is targeting sales of 10,000 Ambitions a month. Its share dipped

from 48 per cent to 45 per cent.

The 133 cc Ambition generates 11 bhp of thrust, which has been kept

low in order to improve fuel efficiency. It has been placed in between

the 125cc and 150cc motorcycle categories to draw the maximum

clientele. The bike accelerates from 0-60 kmph in only six seconds.

While launching the new campaign with the cricketers, Hero Honda is

also drawing up plans for a couple of ads with the other brand

ambassador, Hrithik Roshan.

Hero Honda's association with cricket goes back to 1993, when it

sponsored the Hero Cup. It was the official sponsor of the recent ICC

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Champions Trophy in Sri Lanka and will have the same status for the

ICC World Cup in 2003.

As economies open up, are Asian enterprises ready for the global

battle for export markets and investment?

Hero Honda sales decline 1.2 pc

Our Bureau

NEW DELHI, May 1

HERO Honda, the country's largest motorcycle manufacturer, saw its

sales decline by 1.2 per cent to 1,34,318 units in April 2003 from

1,35,961 units in the same month last year.

According to industry sources, sales of the company could have been

affected by sluggish rural demand combined with the 10-day trucker's

strike affecting production as well as distribution of products in April.

The company saw a growth of 16.06 per cent in sales volume during

April compared to March.

Meanwhile, Hero Honda is planning to launch new 200 plus ccmotorcycle during May, a company release said.

The company today announced that it has achieved a milestone with

its Daruhera plant, in Haryana, becoming the first Indian two-wheeler

plant to produce 5 million units. The 5 millionth motorcycle was a

Splendor. The first motorcycle, CD100, had rolled off the assembly line

in April 1985.

Customer satisfaction, a high quality product, the strength of Honda

technology and the Hero group's dynamism have helped HHML scale

new frontiers and exceed limits.

In the words of Mr. Brijmohan Lall Munjal, the Chairman and Managing

Director, "We will continue to make every effort required for the

development of the motorcycle industry, through new product

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development, technological innovation, and investment in equipment

and facilities and through and through efficient management."

Different models of Hero Honda bikes:

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HERO HONDA CD DAWN

Technical Specifications

Engine4 Stroke, Single Cylinder, Air

Cooled

Cubic Capacity 97.2cc

Max. Power 7.4 BHP @ 8000rpm

Gear Box 4 Speed

Ignition CDI

Front Brakes 130mm DrumRear Brakes 110mm Drum

Front Tyre 2.75 X 18

Rear Tyre 3.00 X 18

Wheelbase 1230mm

Ground

Clearance160mm

Dry Weight 114 Kg

Tank Capacity 10.5 Litres

HERO HONDA SPLENDOR


Engine4 Stroke, Single Cylinder, Air

Cooled



Gear Box 4 Speed

Ignition CDI

Front Brakes 130mm DrumRear Brakes 110mm Drum


Rear Tyre 3.00 X 18

Wheelbase 1235mm

Ground

Clearance159mm

Dry Weight 116 Kg


Colours Black, Silver, Blue & Red

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HERO HONDA PASSION


EngineAir-cooled, 4-stroke single

cylinder OHC

Displacement 97.2cc

Max. Power 7.5 Ps at 8000 rpm

Gear Box 4 Speed Constant Mesh

Max. Speed 85 Kmph.

Frame Tubular Double Cradle

Tyre Size (Front) 2.75 * 18- 4 PR /42 PTyre Size (Rear ) 3.00*18-4/6 PR

Brakes (Front)(130mm)/ Hydraulic Disc

Type (Optional)

Brakes (Rear)Internal Expanding Shoes

Type (130 mm)

Ignition Electronic CDI

Starting Kick Starter

Wheelbase 1235 mm

GroundClearance 160mm

Kerb Weight 116 kgs.

Fuel Tank

Capacity

12.8 litres (Reserve 1.1

litres)

HERO HONDA GLAMOUR


Engine Quantum Core

Displacement 124.7 cc

Maximum Power6.72 KW (9 BHP) @ 7000

rpm

Maximum Speed 95 kmph

Gears 4 Gears

Frame Tubular Double Cradle

Tyre Size (Front) 2.75 x 18 - 42 P / 4 PR

Tyre Size (Rear) 3.00 x 18 - 52 P / 6 PR

Headlight35/35 W Halogen Bulb

(Multi-Reflector)

Starting Kick / Self

Brakes (Front) Drum / Disc

Brakes (Rear) Drum

No. of Variants 4

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HERO HONDA KARIZMA


Engine4 stroke, Single Cylinder

OHC, air cooled

Displacement 223 cc

Max. Power 17.0 PS @ 7000 rpm

Maximum Speed 125 KMPH

Gear Box 5 speed, constant mesh

Wheelbase 1355 mm

GroundClearance

150 mm

Tyres: Front/Rear2.75 X 18 - 42 P/100/90 X 18

- 56 P

Fuel Tank

Capacity15.0 litre

Brake - Front Disc (276 mm diameter)

RearInternal Expanding Shoe

(130 mm)

Kerb Weight 150 kg

Ignition

Digital - CDI (AMI-Advanced

Microprocessor Ignition

System)

Starting Kick + Self

HERO HONDA SUPER SPLENDOR


Engine 4 Stroke, Single Cylinder

Cubic Capacity 133cc

Man Power 11BHP @ 8000rpm

Gear Box 5 Speed, Constant Mesh

Ignition Digital CDI System

Front Brakes 130mm Drum

Rear Brakes 130mm Drum


Rear Tyre 3.00 X 18

Wheelbase 1285mm

Ground Clearance150mm

Ground Clearance150mm

Dry Weight 126.5 Kg


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HERO HONDA PLEASURE

Engine Air-cooled, 4-stroke single cylinder OHC

Bore x Stroke 50.0 x 52.0 mm

Displacement 102 cc

Compression Ratio 9.0 : 1

Maximum Power 5.22 kW (7bhp) @ 7000 RPM

Maximum Torque 7.85 Nm @ 5000 RPM

Maximum Speed 77 kmph

Clutch Dry, Automatic Centrifugal Clutch

Ignition C D I

Starting Self-start

Front Suspension Bottom Link with Spring-loaded Hydraulic Damper

Rear Suspension 150 kg

Ignition Swing Arm with Spring-loaded Hydraulic Damper

Length x Width x Height 1750 mm x 705 mm x 1100 mm

Wheel Base 1240 mm

Ground Clearance 125 mm

Kerb Weight 104 kg

Tyre Size* Front 3.50 x 10 - 4PR / 51 J

Rear 3.50 x 10 - 4PR / 51 J

Front BrakeInternal Expanding Shoe Type (130 mm)

Non-asbestos Type

Rear BrakeInternal Expanding Shoe Type (130 mm)

Non-asbestos Type

Fuel Tank Capacity 5 Ltrs (Min)

Head Lamp 35W / 35W Halogen Bulb (Multi-reflector Type)

Battery 12 V-5 Ah

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Sales of HERO HONDA Bikes:-

Feb 2008 1,59,508

Jan 2008 1,67,592

Jan 2007 1,97553

Jan 2006 1,87,334

Dec 2006 1,856239

Dec 2005 1,56,296

HERO HONDA close calendar year2007 with sale of over 33

lakhs bikes.

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BAJAJ AUTO LIMITED

The Bajaj Group came into existence during the turmoil and the heady

euphoria of India's freedom struggle. Jamnalal Bajaj, founder of the

Bajaj Group, was a confidante and disciple of Mahatma Gandhi, and

was deeply involved in the effort for freedom. The integrity, dedication,

resourcefulness and determination to succeed which are characteristic

of the Company today, are often traced back to its birth during those

long days of relentless devotion to a common cause.

Kamalnayan, the eldest son of Jamnalal Bajaj, succeeded his father in

1942, at the age of twenty-seven. Putting the Nation before business,

he devoted himself to the latter only after India achieved

independence in 1947. But when he did so, he put his heart and soul

into it. Within a short while, he not only consolidated the Group, but

also diversified into various manufacturing activities, elevating the

Group to the status it enjoys till this day.

Rahul Bajaj today heads the Group. He has been the Chief Executive

Officer of Bajaj since 1968 and is recognized as one of the most

outstanding business leaders in India. As dynamic and ambitious as his

illustrious predecessors, he has been recognized for his achievements

at various national and international forums.

Bajaj is currently India's largest two and three-wheeler manufacturer

and one of the biggest in the world. Bajaj has long left behind its

annual turnover of Rs.72 million (1968), to currently register an

impressive figure of Rs.42.16 billion (US$ 936 million).

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Group/ Management

Mr. Jamanalal Bajaj founded the Bajaj Group in the 30s. The group

now has 24 companies, including 6 listed companies. Besides BAL, the

major companies in the group are Mukand Ltd. (Alloy/ Special Steel,

term key projects), Bajaj Electricals Ltd.(Electrical equipments, fans,

and appliances) and Bajaj Hindustan Ltd.(Sugar, industrial alcohol)

BELIEFS

Transparency: A commitment that the business is managed along

transparent lines.

Fairness: To all stakeholders in the Company, but especially to

minority shareholders.

Disclosure: Of all relevant financial and non-financial information

in an easily understood manner.

Supervision: Of the Companys activities by a professionally

competent and independent board of directors.

PRESENCE

Distribution network covers 50 countries.

About 150,000 units likely to be exported this year.

Dominant presence in Sri Lanka, Mexico, Bangladesh, Columbia,

Guatemala, Peru, Egypt, Iran and Indonesia.

Largest exporter of three-wheelers; over 40.875 units exported last

year.

All products customized as per market needs .

83% growth in total exports in 2002-03.

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Management Profile

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Abraham Joseph Vice President (Research & Development)

Pradeep Shrivastava President (Engineering)

S Sridhar CEO (2WH)

R C Maheshwari CEO (Commercial Vehicles)

Rakesh Sharma CEO (International Business)

C P Tripathi Vice President (Corporate)

N H Hingorani Vice President (Commercial)

Kevin P D'sa Vice President (Finance)V S Raghavan Vice President (Corporate Finance)

S Ravikumar Vice President (Business Development)

K Srinivas Vice President (Human Resources)

Ranjit Gupta Vice President (Insurance)

J. Sridhar Company Secretary

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http://www.bajajauto.com/1024/aboutbajaj/profile.asp#rahulhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#madhurhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rajivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sanjivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#josephhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#pradeepshttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ssridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rcmaheshwarihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sharmahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#cptripathihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#nhhingoranihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kevinhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#vsankarahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sravikumarhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kshrinivashttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ranjithttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#jsridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rahulhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#madhurhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rajivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sanjivhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#josephhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#pradeepshttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ssridharhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#rcmaheshwarihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sharmahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#cptripathihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#nhhingoranihttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kevinhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#vsankarahttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#sravikumarhttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#kshrinivashttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#ranjithttp://www.bajajauto.com/1024/aboutbajaj/profile.asp#jsridhar


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BORAD OF DIRECTERS

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time DirectorRajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. SumanKirloskar

Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj

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http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asp


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Milestones

2007September Launch of XCD DTS-Si

June National Launch of 220 cc Pulsar DTS-Fi.

AprilBajaj Auto Commissions New Plant at Pantnagar,

Uttarakhand

February 200 cc Pulsar DTS-i launched

January Bajaj Kristal DTS-i launched

2006 April Bajaj Platina launched

2005 December Bajaj Discover launched

June Bajaj Avenger DTS-i launched

February Bajaj Wave DTS-i launched

2004 October Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

JanuaryBajaj unveils new brand identity, dons new symbol, logo and

brand line

2003 October Pulsar DTS-i is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

FebruaryBajaj Auto launched its Caliber115 "Hoodibabaa!" in the

executive motorcycle segment.

2001

NovemberBajaj Auto launches its latest offering in the premium bike

segment Pulsar.

January The Eliminator is launched.2000

The Bajaj Safire is introduced.

1999 Caliber motorcycle notches up 100,000 sales in record time of

12 months.

Production commences at Chakan plant.

1998June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.October Spirit launched.

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1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw

are introduced.

1995

November 29 Bajaj Auto is 50.

Agreements signed with Kubota of Japan for the development

of diesel engines for three-wheelers and with Tokyo R&D for

ungeared Scooter and moped development.

The Bajaj Super Excel is introduced while Bajaj celebrates its

ten millionth vehicle.

One million vehicles were produced and sold in this financial

year.

1994 The Bajaj Classic is introduced.

1991

The Kawasaki Bajaj 4S Champion is introduced.

1990

The Bajaj Sunny is introduced.

1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcyclesare introduced.

500,000 vehicles produced and sold in a single financial year.

1985 November 5

The Waluj plant inaugurated by the erstwhile President ofIndia, Shri Giani Zail Singh.

Production commences at Waluj, Aurangabad in a record timeof 16 months.

1984January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.

1981

The Bajaj M-50 is introduced.

1977

The Rear Engine Autorickshaw is introduced.

Bajaj Auto achieves production and sales of 100,000 vehiclesin a single financial year.

1976

The Bajaj Super is introduced.

1975

1972 BAL & Maharashtra Scooters Ltd. joint venture.

1972

1971 The Bajaj Chetak is introduced.

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1971

1970 The three-wheeler goods carrier is introduced.

1970

1960 Bajaj Auto rolls out its 100,000th vehicle.

1960

1959Bajaj Auto becomes a public limited company. Bhoomi Poojanof Akurdi Plant.

1959

19489Bajaj Auto obtains licence from the Government of India tomanufacture two- and three-wheelers.

1948

1945Sales in India commence by importing two- and three-wheelers.

1945November 29

Bajaj Auto comes into existence as M/s Bachraj TradingCorporation Private Limited.

Infrastructure

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Plants

Bajaj Auto's three plants at Akurdi, Waluj and Chakan in Maharashtraand one plant at Pant Nagar in Uttaranchal, western India, produced1,814,799 vehicles in 2004-05.

Akurdi Geared scooters, ungeared scooters, CT100 and Discover

Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers

Chakan Bajaj motorcycles - Pulsar and Discover

Pant Nagar Bajaj motorcycles - Platina

Plant Locations

Bajaj Auto plants are located at:

Mumbai - Pune Road, Akurdi, Pune 411 035

Bajaj Nagar, Waluj, Aurangabad 431 136

MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune

Plot No. 2, Sectoe 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist

Udhamsingh Nagar Uttranchal

Awards

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Product Awards Year by

Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV18Autocare Auto award

Bajaj Platina 100cc - Bike of the Year 2007 NDTV profit bike INDIA

Mr. Rajiv Bajaj - Man of the year 2005 2005 Car profession

Mr. Rajiv Bajaj - Automotive Man of theyear 2005

2005 Bike India & NDTV India

Bajaj CT 100 - Motorcycle TotalCustomer Satisfaction Study 2005

2005 TNS Automotive

Bajaj Discover DTS-i - Bike of the Year2005

2005 OVERDRIVE Awards 2005

Bajaj Discover DTS-i - IndigenousDesign of the Year 2005

2005 OVERDRIVE Awards 2005

BAJAJ AUTO - Bike Maker of the Year

2004

2004 ICICI Bank OVERDRIVE Awards

2004DTS-i Technology - Auto Tech of theYear 2004

2004 ICICI Bank OVERDRIVE Awards2004

Bajaj Pulsar DTS-i Bike of the Year2004

2004 ICICI Bank OVERDRIVE Awards2004

Wind 125 Two Wheeler of the Year2004

2004 CNBC AUTOCAR Awards 2004

Wind 125 Bike of the Year 2004 2004 Business Standard Motoring

Bajaj Pulsar 180 DTS-i BBC WorldWheels Viewers Choice Two Wheeler

of Year 2003

2003 BBC World Wheels Award 2003

Bajaj Pulsar 180 DTS-i BBC WorldWheels Award for Best Two Wheelerbetween Rs 55,000 to Rs 70,000


Bajaj Pulsar 150 DTS-i BBC WorldWheels Award for Best Two Wheelerbetween Rs 45,000 to Rs 55,000


Bajaj Boxer AT KTEC BBC WorldWheels Award for Best Two Wheelerunder Rs 30,000


Bajaj Pulsar - Motorcycle TotalCustomer Satisfaction Study 2003 NFO Automotive

Bajaj Pulsar - Bike of the year ICICI Bank OVERDRIVE Awards 2003

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Different models of Bajaj bikes:

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Bajaj Discover Electric start

Engine 4 Stroke, Single Cylinder, Air Cooled



Gear Box 4 Speed

Ignition CDI

Front Brakes 130mm Drum

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Rear Brakes 130mm Drum


Rear Tyre 3.00 X 17

Wheelbase 1305mm

Ground Clearance 0mmDry Weight 129 Kg

Tank Capacity 10 Liters

Colours Black, Red, Blue

Bajaj Pulsar 198.8 ES DTSi

Engine 4-stroke, DTS-i, Oil cooled

Cubic Capacity 198.8 cc

Max. Power 18 Ps / 13.25 Kw

Gear Box 5 SpeedIgnition CDI

Front Brakes 18 Ps / 13.25 Kw

Rear BrakesMechanically expanding 130 mm drum

type

Front Tyre90/90 x 17 Tubeless tyre, shod on

aluminium alloy wheels

Rear Tyre120/80 x 17 Tubeless tyre, shod on

aluminium alloy wheels

Wheelbase 1345 mm

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Ground Clearance 165mm

Dry Weight 145 Kg

Tank Capacity 15 Liters

ColoursBlack, Silver, Orange, Blue, Dark

Grey

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Sale of BAJAJ Bikes:-

Year No.of unitsAug 2006 2,15,076

Aug 2007 2,40,875

Fy 06-07 12,82860

Fy 07-08 12,63,254

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RESEARCH METHODOLOGY

Meaning of Research

Research is a common parlance refers to a search for knowledge. One

can also define research as a scientific and systematic search for

pertinent information on a specific topic. In fact, research is an art of

scientific investigation. The Advance Learners Dictionary of current

English lays down the meaning of research as A careful investigationor inquiry especially through search for new facts in any branch of

knowledge. Redman and Mory defines research as a Systematized

efforts to gain new knowledge. Some people consider research as a

movement, a movement to from the known to unknown. It is actually

a voyage of discovery. We possess the vital instinct of inquisitiveness

for, when the unknown confronts us, we wonder and our

Inquisitiveness make us probe and attain full and fuller understanding

of the unknown.

Methodology

In planning and designing a specific research project, it is necessary to

anticipate all the steps that must be undertaken if the project is to be

successful in collecting valid and reliable information.

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OBJECTIVES OF THE PROJECT

Primary Objective:-

To study the position of two wheeler bikes (Highlighting BAJAJ &

HERO HONDA) in India.

To forecast the consumers requirements and to study the

consumers preference by collecting the data through questionnaire

and through other secondary resources.

To determine the consumers buying attitudes towards given bikes.

Secondary Objective:-

To determine the satisfaction level of consumer regarding various

product features and various aspects of given bikes.

To determine the usage of the product.

To trace the customer profile.

RESEARCH DESIGN:

The research undertaken was descriptive research in nature. The

emphasis was made to understand the nature and the

expectations of the customers.

TYPE OF SAMPLE DESIGN:

The type of sampling that was carried out was probability

(convenience) sampling due to limited resources available.

In non-probability sampling, I have chosen RANDOM sampling.

Because this was best sampling method to do market survey. On theother aspect, to cover all consumers in Ghaziabad was easy task.

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RESEARCH APPROACH:

There are two basic approaches to research. Quantitative and

qualitative, my approaches are both.RESEARCH INSTRUMENT:

Researchs instrument is questionnaires for collecting the primary data.

This is very common and flexible instrument.

COLLECTING THE DATA:

Primary sources Secondary sources

Primary data:

Through survey researcher obtains primary data directly from the

Reader through following method.

Observation method.

Interview method.

Questionnaires.

Observation method:

Researcher went to the dealers showroom and service center and

even parking places. Researcher directly observes the customers

researcher with out asking any question. Here researcher found most

of the customer was empty buying behavior.

Interview Method:

Researcher went to the service center and parking places and collects

the data through personal interview.

Through Questionnaires:

Researcher collects most of the data through questionnaires;

researcher went to the consumers and requested them to fill the

questionnaires.Secondary data:

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Through Company Profile

Through Newspapers

Times of India

Hindustan Times

The Hindu

Economics Times

Through Magazines

Business India

Business India

Auto India

SAMPLING SIZE: 141 RESPONDENTS

The total number of these selected persons is called sample size.

In this case, study sample units are One Hundred Forty One.

SAMPLE AREA: Ghaziabad Raj Nagar (Sec.23, 10, RDC), Rajendra

Nagar, Nehru Nagar, G.T. Road

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ANALYSIS

INFLUENCING FACTORS:

Factors No. of consumers %ageAdvertisement 35 25

Sales Team 25 18

Friends 55 39

Family 26 18

TOTAL 141

25

18

39

18

0

5

10

15

20

25

30

35

40

45

RESPONDENTS

INTERPRETATION:

Most of the consumers i.e. 39% are influenced by the friends.

25% consumers out of 141 respondents are influenced by

advertisement.

18% consumers out of 141 respondents are influenced by the

family.

Whereas, rest of the consumers i.e. 18% are influenced by sales

team while making the purchase decision.

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RESPONSE OF THE CONSUMERS REGARDINGMODELS AND COLOURS:

Company No. of models & colours %age

Hero Honda 60 42%

BAJAJ 50 36%

OTHERS 31 22%

hero hondabajaj

others

INTERPRETATION:

Most of the consumers i.e. 36% like colors and models of Bajaj

motorcycles.

Whereas, equal 42% consumers like colours and models of Hero Honda

motorcycles.

Moreover, rest equal 22% consumers like coloures and models of

others motorcycles.

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PREFERENCE FACTOR:Features of bikes No. of consumers % age

Power 68 48%

Mileage 56 40%

Low maintenance 17 12%

Total 141

48%

40%

12%

Power Mileage Low Maintenance

INTERPRETATION:

40 % consumers prefer mileage in their bike.

48 % consumers prefer power in their bike.

12 % consumers prefer low maintenance in their bike.

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PREFERENCE OF BIKE REGARDING CC:

Prefer CC of bikes byconsumers

No. of consumers % age

Under 100cc 0 0%

100-125cc 42 30%

125-150cc 72 51%

150cc & above 27 19%

Total 141

0%

30%

51%

19%

Under 100cc 100-125cc 125-150cc 150cc & above

INTERPRETATION:

Most of the consumers i.e. 51% like to purchase the bike in

between 125 cc and 150 cc.

And 30% of consumers like to purchase the bike in between 100 cc

and 125 cc.

Whereas, rest 19% of consumers like to purchase the bike in 150 cc

and above.

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FACTORS AFFECTING CONSUMER BUYINGBEHAVIOUR:

Factors No. of Respondents

%age

Price 11 8%

Average 18 13%

Looks 45 31%

Brand Image 11 8%

Power 10 7%

Pick up 28 20%

Low Maintenance 10 7%

After Sales Service 8 8%

Total 141

11

18

45

11 10

28

108

0

5

10

15

2025

30

35

40

45

50

RESPON

DANTS

Price Average Looks

Brand Image Power Pick up

Low Maintenance After Sales Service

INTERPRETATION:

31% consumers out of 141 are influenced by Looks Factors (Most

Influencing Factor).

20% consumers out of 141 are influenced by pick up factor.

13% consumers out of 141 are influenced by mileage.

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COMPARATIVE ANALYSIS:Brand Name No. of consumers %age

Hero Honda 55 40Bajaj 50 36

Other 36 24

TOTAL 141

0

10

20

30

40

50

60

1st Qtr

HERO HONDA

BAJAJ

OTHERS

INTERPRETATION:

40% respondents out of 141 consumers like to purchase HeroHonda (Surva Guna Smpana).

36% respondents out of 141 consumers like to purchase Bajaj.

24% respondents out of 141 consumers like to purchase others

.

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POST PURCHASE ANALYSIS:Post Purchase Behavior No. of consumers %age

Full Satisfied 21 14.89Satisfied 80 56.74

Dissatisfied 40 28.37

TOTAL 141

15%

57%

28%

Full Satisfied Satisfied Dissatisfied

INTERPRETATION:

Only 15% consumers are full satisfied with their bike.

Whereas 57% and 28% consumers are satisfied and dissatisfied

with their bike respectively.

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FINDINGS

AMONG DIFFERENT AGE GROUP

The age group 20-25 years figures out to be very much aware

regarding different bikes.

Warranty/Guarantee never influenced any age far the purchase

availability of spare part is considered most important.

Mileage was given top priority.

Gift schemes and finance option are not option is not more success

to influence the people.

DIFFERENT INCOME GROUP

The income group Rs. 8000-12000 seems to be very aware

regarding bikes market.

OTHERS

Bajaj and Hero Honda motorbikes are most familiar by people.

An ideal byke as suggested by respondents should have following

features:

Good looks

Good mileage

Affordable price

After sales services

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SWOT ANALYSIS

STRENGTHS

Installed manufacturing capacity until per annum.

Technical and financial collaboration

In motorbike collaboration with Japanese technology.

Wide range of motorbike and scooter.

Successful application of cost efficient inventory management

technique of JIT.

Implementation of TQM quality circle meeting and kocizen. Scheme of participation.

Extensive research and development both in house development

facility and interface with other in independent engineering.

Large and competent work force

WEAKENESS

Not much of media advertisement

Inefficient in coupling the southern market in India.

OPPORTUNITY

Boost up production to fully utilize the installed capacity.

To chance of competition in the motorbike.

Entry into light two wheeler category the demand of which and the

ever increase.

Effectively meet the demand create by way of operation visitor

creating awareness among the rural consumer.

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THREATS

Sever competition by lightweight two-wheeler, which can make a

huge dent in the market Stiff competition, which as a relatively highmarket with active participation in both northern and southern

market.

Comparatively high speed.

Change in government fiscal policy import customer.

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RECOMMENDATIONS & SUGGESTIONS

The best target market for any new product is 20 to 35 yrs and

income group of 8000 to 12000.

Before the launch an aggressive advertising must be carried out in

order to inform the consumer about the new bike.

The media adopted for such purpose should be electronic as it is

wildly accepted.

Continuous innovation in product process and services too are

recommended to get the competitive edge. Nicely designed and fuel efficient vehicle is must to find better

prospects and widen its market.

Easily available spare parts at reasonable price backed by efficient

sales as competitions.

An eye on competitors policies and review of its own according to

changing market condition will help in formulation of effective

strategies from time to time.

The pricing TAG which BAJAJ is going to put on its bikes should not

be more Rs.35, 000 50,000 in any case, because it is the price

which is going to determine the success of the product.

Through demonstration in rural area so that they can get

specification of bike.

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LIMITATIONS

Small Sample size :In my survey, I have taken a sample size of 141 customers, butonly with these samples I cant make a proper conclusion.

Time Constraint :

Time for this project is not sufficient. As I go for the survey at

the dealership then time for completing and filling the

questionnaires is not sufficient.

Sample Area:

The study was conducted in GHAZIABAD only. Hence, the study

may not be useful for projection of behavioral aspect of

consumers living in other cities.

Money Constraint :

Budget and finance are always been constraints in doing any

project.

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FUTURE DIRECTION OF THE RESEARCH

There should be at least six months time period for conducting a

useful research in any field of industry or organization.

The respondent should provide correct information as and when

needed by the researcher and employees of the organization should

be cooperative.

Research should try to provide more elaborate information about

international marketing strategies.

There should be more elaborate and meaningful suggestions and

recommendations by the researcher so that it can be helpful for the

growth prospects of the industry in the future.

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ANNEXURE

BIBLIOGRAPHY

In this project while finalizing and for analyzing quality problem indetail the following books, magazines and websites have beenreferred.

Books Consulted:

Marketing Management Philip Kotler

Research Methodology Kothari

Business Statistics S.P. Gupta

Magazines Consulted:

Indian Journal of Marketing

IBAT Journal of Management

Journal of Indian Management & Strategy

Auto Expo of India

Newspapers:-

Hindustan times

Times of India

The Hindu

Financial Express

Economics times

Websites Consulted: -

www.bajajauto.com

www.herohonda.com

www.google.com

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QUESTIONNAIRE

Name : .

Father's Name : .Age : .Nationality : ..Address : .

..

Telephone Nos. : .

1. Are you using the bike:a. Yes b. No

2. Which company have more models & colors in their bikes.a. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

3. Which companys bike you like mosta. Hero Honda b. Bajajc. LML d. TVS

e. Yamaha f. Others

4. What will you prefer while purchasing bikesa. Mileage b. Power c. Maintenance d. Pricee. Looks(design)

5. Who influence your decision most while purchasing bikea. Parents b. Friendsc. Advertisement d. Other

6. How much money you can spent on bikesa. 30,000-35,000 b. 35,000 - 40,000c. 40,000 - 50,000 d. above 50,000

7. How much CC Bike attracts you the most.a. Under 100 CC b. 100-125 CCc. 125-150CC d. Above 150CC

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8. Which Company provide bikes at most attractive Price.a. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

9. Which company produce minimum maintenance bikea. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

10.Which Company gives Maximum Mileagea. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

11.Which company provide the attractive finance facilitya. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

12.Which company provide good promotional schemes :a. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

13.Which company provide good after sales servicesa. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

14.Which companys pricing strategies are better according to their featuresa. Hero Honda b. Bajajc. LML d. TVSe. Yamaha f. Others

Consumer signature

report 4th sem

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