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INTRODUCTION The study is mainly focused on the Roots Industries India Limited. The organizations overall view is studied. It helps the firm acquire a better understanding of the consumer, the competitions and the marketing environment. It also aids the formulations of the marketing mix. The study concerned to gain the number of details barrier to sells, advertisement and promotional activities, customer preference service, availability, quality, distribution channel and overall satisfaction in the market. It poses various departments such as secretarial department, purchase department, sales and marketing department, inventory department, human resource department, and quality assurance department. The entire departments were taken as the main theme of the study. The process carried out in every department is analyzed in this study. The organizational study helped to gain practical knowledge and procedure for the smooth functioning of various departments. Starting with market survey, marketing survey helps the firm in every components of the marketing task. It helps the firm acquire a better understanding of the customer, the competitions and the Marketing environment.

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INTRODUCTIONThe study is mainly focused on the Roots Industries India Limited. The organizations overall view is studied. It helps the firm acquire a better understanding of the consumer, the competitions and the marketing environment. It also aids the formulations of the marketing mix. The study concerned to gain the number of details barrier to sells, advertisement and promotional activities, customer preference service, availability, quality, distribution channel and overall satisfaction in the market. It poses various departments such as secretarial department, purchase department, sales and marketing department, inventory department, human resource department, and quality assurance department. The entire departments were taken as the main theme of the study. The process carried out in every department is analyzed in this study. The organizational study helped to gain practical knowledge and procedure for the smooth functioning of various departments. Starting with market survey, marketing survey helps the firm in every components of the marketing task. It helps the firm acquire a better understanding of the customer, the competitions and the Marketing environment. Roots is a leading original equipment supplier to major vehicle manufactures like Mercedes Benz, Mitsubishi, Mahindra and Mahindra, Toyota, Fiat, TELCO, TVS, Kinetic, etc., the technical collaboration with Robert Bosch S.A. of Spain starting from 1995 has strengthen the R&D activities and increased roots technical competence to international standard. These are detailly discussed in the study. `

INDUSTRY PROFILEThe Indian automotive industry has flourished like never before in the recent years. This extraordinary growth that the Indian automotive industry has witnessed is a result of liberalization initiated by the government of India, which have played an important role in bringing the Indian automotive industry in great heights. The Indian automotive components industry manufactures a wide range of parts including castings, forging, finished and semi-finished components, assemblies and subassemblies. Its development has been aided by the arrival of OEM to India in the 1990s and the increasing exposure of Indian companies to international competitions and best practices. Indias automotive accessories industry is being urged by the government to partner with overseas firms with the aim of making India a platform for outsourcing as well as global R&D hub. As the Indian vehicles production industry has grown, so has the domestic supplier industry but the global auto industries such for low cost and more international outsourcing has lead to a sharp growth in the components output and exports in recent years. Factors such as superior engineering skills, modest domestic market growth, the sophistication of its IT industry and increasing free trade agreements in addition to low cost are expected to boost Indias auto component sector growth over other countries in the environment of shoring to low cost countries. The explosive of automobiles industry has rendered the automobile manufactures to produce right quality of accessories for automobiles. The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2007, more than 73 million motor vehicles, including cars and commercial vehicles were produced worldwide. In 2007, a total of 71.9 million new automobiles were sold worldwide 22.9 million in Europe, 21.2

million in Asia-Pacific. 19.4 million in USA and Canada, 4.4 million in Latin America, 2.4 million in the Middle East and 1.4 million in Africa. The markets in North America and Japan were stagnant, while those in South America and Asia grew strongly. Of the major markets, Russia, Brazil and China saw the most rapid growth. In 2008, with rapidly rising oil prices, industries such as the automotives industry are experiencing a combination of pricing pressures from raw material costs and changes in consumer buying habits. The industry is also facing increasing external competition from the public transport sector, as consumers reevaluate their private vehicle usage. A well-developed transport network indicates a well-developed economy. For rapid development a well-developed and well-knit transportation system in essential. As Indias transport network is developing at a fast place, Indian Automobile Industry is growing too. Also the Automotive Industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Automobile Industry cannot be overlooked in Indian Economy. The Automobile Industry produces all kind of vehicles. India Automobile Industry includes the manufacture of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. the industry can be broadly divided into car manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units. The major car manufacturer are Hindustan Motors, Maruti Udyog, Fiat India Private Ltd., Ford India ltd., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd., Hyundai Motors India ltd., Skoda India private Ltd., Toyota Kirloskar Motor Ltd., to name a few. The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt) Tld., Hero Honda, Yamaha, Bajaj, Etc., The heavy motors like Buses, trucks, defense vehicles, auto rickshaws and other muti-utility vehicles are manufactured by Tata-telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra etc.

COMPANY PROFILERoots Industries India Limited places a premium on original technology and innovation. The technical collaboration with Robert Bosch S.A. of Spain Starting from 1995 has further strengthened the R&D activities and increased Roots technical competence to international standers. This collaboration along with indigenous talent has kicked off a spree of growth unmatched in the history of automobile OE manufacturers. Roots Industries India Ltd., one of the eight companies under roots group, has been making electric horns since it started its operation in 1970 as American Auto Service. Besides a variety of Horns, the roots group now manufactures various other auto accessories, including halogen lamps and fog lamps and parking and reversing sensors. Its clients include such big names as Daimler Chrysler, Mitsubishi, Mahindra and Mahindra , Toyota, TATA motors, TVS motor company and Piaggio. Roots products find their way to the United States, Europe, West Asia and Africa. It is the first horn manufacturer in Asia to obtain QS 9000 and VDA 6.1 Certification and the first in the world to win the ISO/TS 16949 certification. Thriving on high-end research and diversification roots group also manufactures a range of non-automotive products, including cleaning equipments castings and precision tools. The technical collaboration with Bosch S.A. for auto products in 1995 set the group on the path of sustained technical growth. It also has the collaboration agreements with other German Companies for non-auto products with hako for multicleaners and Zeinser for Textile Machinery. The Roots Group obsession with technology is evident form the range of the state-of-the-art tools it uses for research and development (R&D) solid modeling, hard prototyping, drafting and graphics. Its methodology laboratory is a comprehensive calibration-cum-consultancy centre that offers electrical, mechanical, pressure and vacuum calibration. Roots is a leading original equipment supplier to major vehicle manufacturers like Mercedes Benz, Mitsubishi, Mahindra and Mahindra, Toyota, Fiat, TELCO, TVS, Kinetic, etc., the technical collaboration with Robert Bosch S.A. of Spain starting from

1995 has strengthen the R&D activities and increased roots technical competences to international standard.

Global alliances for competitive advantages:Roots are leading original equipment suppliers to major vehicle manufacturers like Mercedes. Mitsubishi, Mahindra and Mahindra, Toyota, Fiat, TELCO, TVS, Kinetic, etc., the technical collaboration with Robert Bosch S.A. of Spain starting from 1995 has strengthen the R&D activities and increased roots technical competences to international standard.

The Roots Group Roots Industries India Limited. Roots Auto Product Private Limited. Roots Multiclean Limited. Roots Cast Private Limited. Roots Digital Engineering Services Private Limited. Roots Metrology Laboratory. Roots Polycraft. R K Nature Cure Home. Satchdananda Jothi Nikethan. Crystal Clean Care. Roots Industries Malaysia sdn, Bhd.

PRODUCT PROFILERoots Industries India specializes in the manufacture of a wide range and line-up of automobile horns. Roots Roots is a leading original equipment supplier to major vehicle manufacturers like Ford, Daimler Chrysler, Mercedes Benz, Mitsubishi, Mahindra and Mahindra, Toyota, TATA Motors, Fiat, TELCO, TVS, Kinetic, etc. Roots Industries India Ltd., places a premium on original technology and innovation. Its technical collaboration with Robert Bosch S.A. of Spain starting from 1995 has strengthened the R&D activities and increased roots technical competences to international standard. The collaboration along with Roots indigenous talent has licked off a spree of growth unmatched in the history of automobile OE manufacturers. Roots Industries India is a leading manufacturer of HORNS in India and the 11th largest Horn Manufacturing Company in the world. Headquartered in Coimbatore India, Roots has been a dominant player in the manufacture of the horns and other products like Castings and Industrial Cleaning Machines. Since its establishment in 1970, ROOTS has had a vision and commitment to produce and deliver quality products adhering to International Standards. With a strong innovation base and commitment to Quality, Roots Industries India Ltd., has occupied a key position in both international and domestic market as suppliers to leading OEMs and after market. Similar to products, roots has leading edge over competitors on strong quality system base. Now, RIL is the First Indian Company and First horn manufacturing company in the world to get ISO/TS 16949 certification based on effective implementation of QS 9000 and VDA 6.1 system requirement earlier. Roots Industries India has entered into technical collaboration with Robert Bosch, S.A. to further enhance the technical competence. Roots vision is to become a world class company manufacturing world class product, excelling in human relation.

The Horn Products of Roots Industries Windtone. Vibrosonic. Cleartone. Bosch Range. Roots 90. Megasonic. Smartone. Spider.

Commercial transportation plays a crucial role in the economic development of the Nations. Roots Air horns ensure safe and smooth passage of thousands of vehicles on the road move. Roots Auto Product Private Limited (RAPPL), the largest supplier of Air Horns in India caters to the needs of several OEMs. Ashok Leyland, Caterpillars India and JCB Escorts. Roots Air horns also find a place of pride in passenger vehicles, trucks, Earth moving equipment, Material Handling equipment, etc., Roots Air Horns are exported to countries in North America, Europe, Middle East Africa and SAARC region.

Products of Roots Auto Product private Limited Electrical Flashers. Melody Maker. Security Systems. Mobile Charger. Air Horns Controllers Switches.

Relays.

NEED FOR STUDY The main purpose of the study is to know the overall performance in the main resource of development of the company. The company needs to know the critical areas where they can implement the strategic performance system. To identify the best source through when the company can produce good quality products at reasonable costs. To study several welfare activities of the HR department and satisfaction of welfare of the employees. To study process from product development to export

SCOPE OF THE STUDY

It provides solution to the current problems. If performs basic operation more efficiency and quality than the current information system. If provides more information for development of the performance of the products. To increase productivity and employees turnover. It provides information for the performance by the co ordination of all the departments in the company. To meet the growing demand in the vehicle industry and to sustain the market share the company policy of creating capacity ahead of time yielded results. Performance can be improved in three ways through use of technology through effectives Human Resources and high performance work system. Helps us to improve the communication skills and study several functions of departments.

OBJECTIVE OF THE STUDYOverall performance is the process of evaluating the performance of the company is interviewed by group. Performance of the company has been evaluated by its ranking, profit, shares and its annual revenue. The performance can be impressed by the co ordination of each and every department in the company. The main objectives of study are to findings of the overall performance of the company.

Primary Objectives To know the overall performance of the Roots Industries India Limited in

Coimbatore.

Secondary Objectives To study about the functions and authority of head purchase. To study about the sale promotional activities and major customers of the company. To study about the HRD practices in the company. To study about the HRD practices in the company.

PURCHASE DEPARTMENT:Proper buying of material and merchandise are of great importance in any business. If the raw material is not of requisite quality, the cost of production would rise, profit will decline, quality of finished products may go down etc. If raw materials are purchased in excessing requirement there is an unnecessary tie-up of working capital with loan of interest, inaccuring of storing and safe guarding expenses, the risk of obsolescence and detoriation of the raw material is more. Hence roots industries ltd takes careful steps in purchasing the materials of the right time. Adequate quality and the right quality. The purchase order shall contain a clear description of the products, drawing number, quality, rate, delivery, schedules, terms payment, mode of dispatch and other relevant data. Functions and Authority of Head Purchase To ensure smooth authority of purchase. To develop subcontractors to ensure supply of quality materials. To interact with other functional heads as when required. To ensure implementation of ISO 9001:2000 quality systems in purchase. To approve and revise procedures related to purchase. To identify training needs of department persons. To ensure department objectives are met out & continual improvement in the department.

Purchase procedure: Bill of material. Vendor. Evaluation. Team of engineers. Freeze the vendor. Rise enquiry. After evaluation. Purchase order.

Frequency of purchase: Lesser the ability more the frequency of purchase. More the ability less the frequency of purchase.

Suppliers:There are 250 vendors all over India, the vendor supplies 4000 components based on the 5 product range. Major suppliers of raw material Kalpana Engineering works. RGM. Jyothy Rubbers. Lancer Lader Tech Pvt. Ltd. Metro spring. Green Technology Corporation. Roots cast Pvt. Ltd Navodaya Industries. Devi tools. Bisco Power Coating. Jupiter Tools.

ARG Engineering. Roots Muticlean Pvt. Ltd.

PRODUCTION DEPARTMENTProduction department is the process which combines and transforms various resources used in the production subsystem of the organization into value added products in a controlled manner as per the policies of the company. Production is an activity where in the input is transformed into output. It satisfies the demand for a product. PRODUCTION PROCESS: Production process therefore is a part of the company which is concerned with the transformation of a range of input into the required output having the requisite quality level. In this company they produce various models of horns with QA 100% and the following in the method or procedure in the production department. The assembly process for different horn is almost similar with some minor modification in one or two stages. There are twelve different line identified as A, B, C..K.,. The line A, B, C, D, E, F are pneumatic line H, I, J, L are hydraulic lines. G, K is Jit lines . The pneumatic line consisting of pneumatic screwdriver and pneumatic press for tightening & crimping operation. The lines that are automated with hydraulic press (E, F, I, J) are similar to that of A, B, C and D. these line also consist of stages performing different operation. These include coil locking, terminal point assembling, tighting / riveting crimping (pre, final) tuning and testing etc., The hydraulic press consist of directional values switches to adjust run stokes. Mean to measure oil, pressure, etc., Typical to conventional hydraulic press. These Hydraulic pressures are fitted with different type of layers, fixtures, etc., to accommodate for different designs.

MARKETING AND SALES DEPARTMENTRoots industries ltd focus on 3 kinds of market for their products namely, Original equipment market (OEM) Replacement market. intrastate (within tamilnadu) interstate (outside tamilnadu) Export oriented market.

Upon the daily basis of manufactures of automobile in this companies. The supply of horns depends some of the product are customized. For supplying companies like m/s ford, according to the requirements of the customer. In the replace market the major role is played by the mechanics. The mechanics word of mouth is very important for the selling of the products to the customers. But to those customers who are loyal to the products of the company, it doesnt affected at all, the particular companies product prescribed by the mechanics determines the selling of the product is the replacement market. With a view of achieving the competitive advantage new product of horn in order to cater to the needs of customer. The main aim of the company is to enhance the value and convenience of the existing products and there by attracting new customer and retain the existing customer. From the company the distribution is termed as the primary sales. Since it is the direct sales. From the distribution to the dealer is termed as the secondary sales, from these sales onwards it is not direct sales.

From the dealer to the customer. It is termed as the territory sales, where the mechanics are playing a vital role in the selling of product to the customer. The product are mainly exported to more than 15 countries such as Argentana, brazil, Canada, Finland, Germany, Holland, Italy, Japan, Malaysia, Philippines, Singapore, Spain, Srilanka, UAE, USA. Sales Promotional Activities Participating in International Marketing Exhibitions. Direct domes in Industries. Advertising in news paper and magazines. Giving discounts, warranties and after sales services.

Distribution of products in replacement market: RIL. Distribution in Coimbatore. Dealer Retailer. Machanics Customer Sales procedure: Customer requirements Order from customer Verification or evaluation Order conformation Production

Delivery

In OEM the products are directly sold to the customers some of the OEM customers were: Ashok Leyland. Bharath Earth Movers. Caterpillar India. Daimler Chrysler. Fiat India. Ford. Hindustan Motors. Piaggio. Mahindra & Mahindra. TATA Motors. Tatraudyog. Toyota. TVS Motor Company. Skoda Auto India. Volvo India. Roots Industries Ltd. Accepts enquires from the customer, on the basis of enquires the sales team go directly to the customer and gives the manual of all items and helps them to choose the products, which is beneficial to them. The sales team will provide a demonstration about the performance of the product. If the customer is satisfied, team will provide the quotation and they come to negotiation with customer. After the approval from the manger the order will send to concerned department for making immediate delivery. The dealers of Roots Industries Ltd. Receive the maximum commission 7.5% (or) minimum commission 5% depends upon the products they sold in the market. They had dealers in Mumbai, Chennai, Calcutta and Delhi, Bangalore, Hyderabad and other cities in India and have dealers in abroad.

HUMAN RESOURCE DEPARTMENTAt present there has been growing awareness for the importance of human force in corporate enterprise. The main objective of the human resources department is to utilize the human resources efficiently and effectively to improve the growth of the business organization. Human Resources Department is a management function that helps the company to recruit, select, train and develop staffs. HR department is concerned with the peoples dimension in organization. The functions and principles of HRD are applied to develop, maintain and compensate the employees in organization. HRD practices in ROOTS group Focuses Learning Knowledge Skill Positive attitude Change Institutionalizing Proactive change Performance Performance = Skill * Motivation * Opportunity. Approaches to HR Accepts & Appreciate Educate & Elevate. Enrich the potential Balanced & Leadership MEND then SEND

Accept noble failure industrial responsible citizen.

HR objectives Customer satisfaction Concern for Society Concern for employees satisfaction.

Customer Satisfaction Through employee satisfaction Development of skill and will Developing pro customer approach People for future Future for people Development of staff Job enrichment Empowerment

Concern for society Safety Health

HR philosophy Openness and mutual trust Team culture Customer first WIN WIN strategy

Empowerment

Features Suggestion scheme Quality circle EMP ESOF Positive Mental Activity Club Good Morning Assembly Monthly Motivational Talk Thirullural Mandram Motivation Service Award Attendance Award Performance Reward Scheme Roots Care Services Blood Donation

Welfare Activities Calculate for employees children Marriage loan Group Insurance Scheme Super Animation Scheme Roots have a strong people oriented work culture that can be seen and felt across its entire member concerns. Whether work in group or in isolation their efforts are well appreciated and achievement well rewarded. They have a sense of belonging and they revel in an environment of openness and trust cross function s function as one seamless whole and foster the true spirit of teamwork.

FINANCE DEPARTMENTFinance is the blood of every business. Finance is that activities which is concerned with acquisition and conversion of capital funds in meeting the financial needs and overall objectives of business enterprises. The main function of finance department is referred to the process of raising the funds and utilities of funds or provides finance to various departments as per the requirements. The finance department is controlled by the finance general manager (finance). There are 25 employees in the financial department. Roots Industries deals with almost advances banks. So that they can take loans like short term or long term, when ever they face immediate finance. If they want to raise immediate funds, they receive letter of invitation from every banks regarding the terms and conditions of loans, so that they can compare and choose the best service provided by the concerned banks. OBJECTIVES OF THE DEPARTMENT To make a decision concerning the use of limited resources including identification of crucial decision are and determination of objectives and goals. To effectively direct and control the organization, human and material resources. To maintain and report on the custodianship of resources. To facilitates the social function and control. Functions of Finance Manager To ensure effective utilization of monitory resources and co-ordinate all financial activities. Sourcing of funds. Secretarial formalities.

Ensure statutory compliance. Funds collection. To ensure implementation of ISO 9001:2000 quality system in design department. Negotiation with banks and financial institution. Preparation of various accounts. Banks of Roots Industries State Bank of India. Canara Bank. Punjab National Bank. HDFC Bank ICICI Bank Citi Bank Software used TATA EXE system (for accounts) and Roots is going to adopt the most advanced software technology that is SAP.

INVENTORY CONTROL DEPARTMENTThe main activity of inventory control department is to maintain the stock optimum level of the raw material in the stores of the company, which is essential for the preparation of products manufactured in the process of the company. The component and supplementary material required for production are also kept and maintained in the stores of the company. The purchase department of the company consults with the inventory supervisors and purchase the raw material needed for the products to be manufactured and maintain the goods receipt note. When the company receives order for producing the products after consulting with the inventory department and production department, purchase controller will order the specified quantity of raw materials for carryout production process. When the company purchases raw materials which are essential for production, the company will receive the exact quantity of material which has been ordered and it will examine whether raw materials poses suitable quantity after brief examination of purchased raw material they are appropriate placed in the store of the company. Goods Receipt Note (GRN) of the company provides all the information relating to each every product and details of the suppliers, the price of the every raw material and higher authority may examine products and maintain stocks register as per rules of the company. When the materials are used for production for producing articles, inventory control department will separately maintain the special register and it will specify all the information relating to exact quantity of raw materials taken by labours for every day of population. Inventory control department will maintain separate record regarding the present status of goods.

EXPORT IMPORT DEPARTMENTIn the global market EXIM departments has more importance for the success of organization, because they are playing with foreign exchange activities. Roots Industries has both Imports and Exports. Some of the most advanced products importing from various countries and 60% the roots products Export to the major developed countries. Export Procedures: Receipt of order. Approach Bank for Pre-Shipment Credit (such as packing credit). Obtain ECGC. Prepare post-shipment document. Post Shipment Credit. Liaison with C&F agent for completing shipment facilities. Advice customer insurance.

ORGANIZATIONAL CHART

CHAIRMAN

DIRECTOR (FINANCE)FINANCECHIEF FINANCE OFFICER and COMPANY SECRETARY

HUMAN RESOURCE

PRODUCTION DIRECTOR

DIRECTOR

MARKETING DIRECTOR PURCHASE DIRECTOR EXPORT AND IMPORT DIRECTOR

SWOT ANALYSIS Strengths of the Automobile Industry Low labor cost: India enjoys a comparative cost advantage in labour as compared to western countries. Skilled Manpower: India has vast pool of skilled manpower and qualified engineers among the largest in the world.

Capability to assimilate new technologies and handle large projects

Weaknesses of the Automobile Industry Low labor productivity: Cost advantage in labor wages is nullified by the fact that we have lower labor productivity. Defect rates high: We have a higher defect rate about 10 times the world average. Low Investment in R & D: The Industry has a very low investment in R & D as compared to their foreign counterparts which will their sustainability in the future. Not reached critical mass: Indian companies are in nascent stage and hence not able to cater to the requirements of OEMs.. Poor infrastructure : Poor infrastructure like roads, ports, railways which lead to higher logistics cost and lower reliability.

Opportunities for the Automobile Industry Increasing setting up of global automobile manufactures in India. Introduction of newer technologies, that provides safety to drives. Skilled buyers who blooms out with genuine spare and spurious and conditioned spares. Flexibly in manufacturing operations and enable the industry to quickly adjust the wont force in line with conditions. Financing has becomes so easy than are automobile is within every aspirants reach.

Threats for the Indian automobile industry Starting pay package offered is very low. The company has not entered into new projects to expand by diversification. As more vehicles come on the road, this will become a major bottleneck

High competition from East European countries and other Asian countries Huge labour force resulting in high labour charges

FACILITIES Canteen A well spaced and hygienic canteen is provided for the welfare of the employees of Roots Industries India Ltd.,

Dinning RoomA neat and tidy huge space with available of chairs and table for eating during lunch hours

Medical Facilities Roots Industries India Ltd., has developed a 24 hours medical facilities for the welfare of the employees. Periodical Medical Checkup is arrangened by Roots Industries India Ltd., for the benefit of the Employees. Periodical mental counseling are done for the benefit of the employees in Roots Industries India Ltd.,

Awards Roots Industries India Ltd., award their employee according to the skills and talent in their respective work by providing monetary and non Monetary awards. Roots industries India Ltd., also award the experienced and skill employees, who is working for many year in the company. This award may be non monetary only. (Promotions, Housing Facilities, Vehicles Arrangement etc.,)

Get TogetherAfter every project is finished, the management has arranged a get together meeting to discuss about the previous projects advantages and disadvantages plus the employees efforts and there are appreciated equally Tour Once in a year the management or on behalf of the management, the employees arrange a tour about a week or couple of days.

Suggestion boxThe management has arranged a suggestion box every where in the company to know the more about the employees requirement indirectly. Uniform Every employee in the management has to wear the uniform provided by the management.

Rest RoomA well equipped and advanced sanitary is provided for the benefit of the employees.

DAILY REPORT11th June, 2009 (Tuesday) Collected my confirmation from the Training Department after completing procedure by the industry. 15th June, 2009 (Monday)

Collected information about the different departments in the company. The information is given by Ms.Deepa, Training member. Who briefly told the various departments in Roots Industries India Ltd. Purchase Department Marketing and Sales Department

Production Department Human Resource Department Finance Department Inventory control Department Export and Import Department

16th June, 2009 (Tuesday) Collected information about the Indian Automotive Industry and also about Roots Industries India Ltd., Overall structure of the industry

Export potential. Marketing in Europe and U.S Production capacities. Industries Development Employee strength. Their business. Certifications.

Organization co-operations17th June, 2009 (Wednesday) Collected information about the company various product and its features and Mr. Sampath Kumar (Training Head) guided me about the procedure of implant training. Roots Products What kind Different types of horn & its function 18th & 19th June, 2009 (Thursday & Friday) In the Purchase Department I worked under the guidance of Mr.Mohan Selvaraj (chief officer) in Purchase department, regarding computing Minimum Order Quantity. 22nd June, 2009 (Monday) Collected information about the Purchase and Production Department with their functions respectively. Mr. Mohan Selvaraj provided the informations.

Inventory control. Purchases.

Stores. Searching for the different vendors. Function of department Production process Production controls Purchase types. Need for purchase and production 23rd June, 2009 (Tuesday) Collected information about company organizational structure and its hierarchy. Company corporate charts

Company various department chart Company department head names 24th June, 2009 (Wednesday) Mr.Rajendran assisted me for collecting information about various facilities available in company and also assisted me for collecting Human resource department. Various employees welfare and development Company employment welfare towards employee What is HR How useful to employees HR functions and importance in the company 25th and 26th June, 2009 (Thursday & Friday) I have been handling taxation work under the guidance of Mr. R.P.AnandKumarr in Finance Department .for documentation filling and arranging the document in correct order. 29th June (Monday) Collected information about Marketing and sale department with Export and import Department under the guidance of Mr. Naveen Kumar. Marketing Survey in the market about the product How export and import are done Their functions in the company 30th June (Tuesday) Collected information about inventory control and Financial Department under the guidance of Mr.Saravanan Finance planning. Formulation of financial budget. Working capital manages

FINDINGS Price of the Roots is higher when compare to other brands. Human Resource department of Roots Industries India ltd., utilizes the man power efficiently and effectively. Roots Industries India Ltd., deals with almost all advanced banks, Roots products are highly available in the market. Export is higher than import in the roots industries The Management utilizes student trainees for their small work. Supervision in the management are not up to the satisfactory level. Employees are having the skills only on their work only

SUGGESTIONS AND RECOMMENDATION

Customers are more concerned about the price and brand, so that the company can penetrate the market through high quality at low price competitiveness. Employees workload should be reduced and payment must be increased. Though the awareness of the roots product in the market is not satisfactory, the sales of the roots products are considerable. So, Roots must educate the dealers to increase the awareness of the product and its importance in the market. The company should consider the export of its product. Regular supervision can be made so as to see that the work is equally and fully distributed among the team members. Increase the employees trainings, education, and developments. Maintain the environment at facilities to avoid and stress to the workers. Co ordination between the employees will results the increase in the overall performance of the company. Customers are more concerned about the price and brand, so that the company can penetrate the market through high quality at low price competitiveness.

CONCLUSIONThe success of an organization depends upon the ability of its employees in order to increase the productivity, prevents employee turnover and increase the overall performance of the company. The study has helped me in some suggestion to improving the over all performance of the company. After the study made by me I can say that the overall performance of company can be improved in three ways through use of technology, though effective Human Resources and high performance work system.

The study on Overall Performance of Roots Industries India Limited is carried out. The overall performance of the company as this organization is using their technology; many new customers are attracted towards the company. After conducting the study the organization has to take necessary steps to implement the strategy to improve the overall performance of the company. This study showed the employees are satisfied with the facilities provided by the company. The salesman in the previous year has been improved when compared to present sales. The overall profit of the present year has been increased.