[report] decoding social media strategy of official ipl 9 sponsors report
TRANSCRIPT
Read time: 30 Minutes
Social Growth & Facebook Content Boosting Strategy ofIPL Tournament Official Sponsors
[April 2016]
Duration: April 9th to 19th, 2016Channels: Facebook, Twitter, Instagram
4
Social Fan Base
Facebook Fans
Twitter Followers
Instagram Followers 1,567 6,878 78,928 N/A N/A 140 N/A 1,250 29,626
N/A: Denotes brand is not present on referred channel.
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Daily Audience Growth on Facebook
672 123 14,020 2,431 76 -18 52 15,519 1272
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Snapshot: Boosting on Facebook & The Outcome
8**Please note that no posts were boosted by Coca-Cola India and Vodafone India during this reporting period.
Facebook: Estimated Boosting Budget (USD)
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Refer to this slide to understand estimated boosting budget for respective brand in the given reporting period.
$1.7K
$0$522
$12.1K
$321$11 $120 $0
$689
Best Performing Posts: Overall
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9 April at 10 PM 14 April at 12:36 PM 12 April at 11:06 AM
Best Performing Posts: Promoted
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9 April at 10 AM 19 April at 10:50 PM 19 March at 06 PM
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Best Performing Posts: Organic
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11 April at 11:23 AM14 April at 12:36 PM 12 April at 11:06 AM
Boosting Overview: Vivo India
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19 April at 10:50 AM 8 April at10 AM
Best Performing Posts: Vivo India
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19 April at 10:50 AM 13 April at 10:44 AM19 April at 06 PM
Boosting Overview: Yes Bank
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18 April at 8:20 AM
Best Performing Posts: Yes Bank
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13 April at 08:20 AM16 April at 8:20 AM 18 April at 8:20 AM
Boosting Overview: Freecharge
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9 April at 10 AM 11 April at 11:44 AM
Best Performing Posts: Freecharge
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14 April at 12:36 PM 11 April at 10:49 AM09 April at 10 AM
Boosting Overview: Maruti Suzuki
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16 April at 5:30 PM 11 April at 06:30 AM
Post Deleted
Best Performing Posts: Maruti Suzuki
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16 April at 5: 30 PM 12 April at 12:24 PM14 April at 3:30 PM
Best Performing Posts: CEAT
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29 March at 10 AM 31 March at 11:24 AM14 April at 2:46 PM
Boosting Overview: Tata Sky
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8 April at 9:29 PM
Best Performing Posts: Tata Sky
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16 April at 8:30 PM 17 April at 6:51 AM8 April at 9:29 PM
Photo100%
Boosting Overview: Vodafone and Coca-Cola India
30**Please note that no posts were promoted by Coca-Cola India and Vodafone India during this reporting period.
Best Performing Posts: Coca-Cola India
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11 April 9:42 PM 11 April at 6:31 PM
Boosting Overview: Amazon India
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12 April at 11:06 AM 18 April at 3:05 PM
Best Performing Posts: Amazon India
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1 April at 07:03 PM 8 March at 2:13 PM12 April at 11:06 AM