report for mobile application for hotel
TRANSCRIPT
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Introduction
Mobile app has been increasingly popular in 21st century through the use of
smartphones. Everyone are able to use their smartphones to do almost everything, it is
a part of their lifestyle. Since smartphone has become important to all kinds of brand,
its not surprising that the hospitality industry is taking advantage of the mobile
technology. Our group is developing a mobile app that go beyond just booking stays.
We are taking things up a notch by offering more mobile features, like hotel bill
payment, interactive map of the hotel or surrounding and as a room key. We want to
change the way people travel at a hotel by making it more convenient.
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Data Gathering
We have been conducted questionnaire and research for the similar application. We
created questionnaire in google form and shared the form to the social network such
as Facebook. For the similar application, we have been chosen the highest download
rate and noted down the popular features that provided on the application.
Questionnaire
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Research Similar Application
There are many hotel mobile applications in the market. Among the hotel
mobile applications, Booking.com Hotel Reservations are having the highest
download rate which is about 10 millions of download in total. The user interface of
this application is very simple and clean. Other than that, this application is not only
can make reservation on hotels but also villas, apartments, hostels and the etc. Once
the users sign up for this application, there will be auto filled in information when the
users are going to make a room reservation by using this application. This will make
reservation easier and faster. Booking.com Hotel Reservations is having an overall of
4.6 rating from the user and this is higher if compare to other hotel booking
application.
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Hotels.com is having about more than 5 million of download in total and
having a 4.4 rating from the user. This mobile application is having a nice and pretty
user interface as once the user launch the applications; user can see there are some
nice hotels pictures as the background with some basic information of the hotel. This
application also will search for the nearby hotel with some great deal and provide all
the require information about the hotel. User also can view and get known of the
environment by just viewing on the pictures that are provided in application.
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Hotels.com provided some nice pictures of the hotel as background.
User can know the environment of the hotel by viewing the pictures provided.
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Hotel tonight is an editors choice hotel application in the play store. There is
more than 1 million of download and having a 4.3 user rating for the overall. This
application provided Google Street View to maps. Therefore, user can check out the
360 degree surroundings the hotels and this application also provide some picture of
the inside of the hotel. However, this application is not really suitable for the traveler
to use in Malaysia as it does not provide service in Malaysia.
Hotel tonight provided google street view to the maps. Thus user can view 360
degree surrounding the hotel. All of these hotel applications provide a 24 hours
customer support with real and live people. User can just contact with the customer
support with only a few taps if it is needed. Most of the users are very concern about
the price of the hotels; therefore, these 3 hotel mobile applications are showing the
entire discount and the lowest price of the hotels. Hotels.com and Hotel Tonight are
even providing some rewards or credits for the user to save more. These hotel mobile
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applications are also providing map for the user to know the exact location of the
hotels. The Booking.com Hotel Reservations even provide the map with all the
surrounding hotels that can make reservation by the application. While the Hotel
Tonight application also provide a map by showing a price tag for every hotel
surrounding to the user.
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These three hotel mobile application show some discount of the hotel in the
list.
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This is all the hotels surrounding that can be reserved by using Booking.com
Hotel Reservations application.
This is the map that shows the price tag of the hotel surrounding.
Besides that, users are very concern about the privacy and the easiness of
paying their bill. All of these hotel applications are providing some way like credit
card or google wallet for the user to pay after they make their reservation. They also
can just show the details by showing the applications to the hotel in order to check in.
This is very useful for the traveler. All of these applications have the options for the
user to sign in or sign up an account in order to keep all their data. This can ease the
user that login with another device and they can just manage their booking easily.
Users also very concern about the speed of the application. Application that do not
have major bugs and can run smoothly definitely will make the user giving a higher
rate for the application.
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User can sign in to keep all their details.
Therefore, an attractive user interface definitely will make the user feel
happier and give more attention for a certain application. A map that can navigate the
user and some special deals or discount that given in applications for sure will be
another selling point for the user to user the applications. Furthermore, it is important
for a mobile application to run smooth. User may feel very annoying if the application
lag always and have some bugs.
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Questionnaire Result and User Requirements
Based on the questionnaire result, we have 100 respondents, 56 of male respondents
and 44 of female respondents to respond on this survey. There were more than 50%
of respondents are below 22 years old. Besides that, most of the respondents have
mobile data plan on their mobile devices but only 31% of respondents have use the
hotel mobile application before. In addition to that, there were exceeding 60% of
respondents thought that hotel mobile application was convenient and important. The
highest features that the respondents preferred was the booking feature. For the
booking function that the respondents like to have was the room booking function.
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Requirements
1. Functional Requirements
The system should allow users to create their profile and login to the system.
The system should enable users in booking room, restaurant table, car rental,
gym and spa treatment, making payment, requesting for room service and
checking the interactive map.
2. Data Requirements
The system should store the profile data such as username, password and
email address.
The system should store the booking data such as total of room booking, time
to check in/check out and so on.
Besides that, the system should store the payment data such as price and
payment method.
The system enables to store the room service data like room number and time
to do the room service.
3. Environment Requirements
The application can be used by the users in a place with mobile signal and
enable to connect to the wifi or mobile data plan.
4. User Characteristics
The application can be used by the users who own a mobile device and
comfortable in dealing with technology.
5. Usability Goals
Effective to use: Simple to use while all the required information for the users
are available.
Efficient to use: Less time consuming.
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Safe to use: Keep users information safe, secure and confidential and make
sure it is in the safe site while making payment.
Have good utility: Provide sufficient functionality for users such as booking
function, payment function and so on.
Easy to learn: Interactive button and follow step by step. For example, user
clicks on the booking button and key in the detail.
Easy to remember how to use: Simple interface and easy to remember once
learned.
6. User Experience Goals
Users will be Satisfied, helpful, and enjoyable when they use this hotel mobile
application.
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User Profile
Target Local Malaysian
Gender 56% are Male
44% are FemaleAge 58% are 22 years old and below
20% are 23-28 years old
17% are 29-35 years old4% are 36-50 years old
1% are 51 years old and above
Mobile Data Plan onDevice
84% have mobile data plan16% do not have mobile data plan
Use Hotel MobileApplication before
31% have use before69% do not use before
Hotel MobileApplication are
convenient
86% stated that it was convenient14% stated that it was not convenient
Hotel MobileApplication are
important
65% stated that it was important35% stated that it was not important
Preferable Features 17% choose Booking Function16% choose Interactive Maps
14% choose as a Room key13% choose Hotel Bill Payment
12% choose Room Service Function andAutomated Check-in9% choose Local Coupons/Discounts
7% choose Loyalty Program Dashboard
Booking Features 27% choose Room Booking22% choose Restaurant Table
19% choose Car Rental17% choose Spa Treatment14% choose Gym
Duration for this
Survey
From 6-7-2014 to 11-7-2014
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Persona
COLTON HAYNES
My dream is to travel
Motivations
Keep in touch with friends To receive the latest discounts a
Loves to plan future trips with f
21, Single male, outgoing and pas
travel. Comfortable using techn
communicate.
the world.
nd promotions
iends
Geeky Travele
No idea for a perfect ga
Nothing to enhance his t
Problems paying accom
lack of money in hand
Dislike online booking du
ion for
logy to
r
Frustration
teway trip
ravel experience
odation fee due to
e to its efficiency
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A local Malaysian born under a Eurasian family mix of Irish and Iban,
currently lives in Kuala Lumpur for his University studies. He able to speak Mandarin
and Malay but English is his main language. He enjoys travel as much as adventure
and is a good communicator.
He also spends most of his time on his smartphone after applying decent
mobile data plan. Hes a fan of travel and hotel apps because he finds it to be
convenient. Although he never use hotel apps before, to him its important to learn so
that he could rely on it for room booking and other necessary features which might be
cost saving for his future travel plans.
He loves watching Astros travel and living channel and uses mobile apps to
do his bidding. He is a geek fan and adventure junkie who enjoys life by travelling
and sees the world.
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Scenario
Colton enjoys travelling and plans to travel around Malaysia this year. Since
hes currently studying in Malaysia itself, he thought that it would be a great idea to
explore more of the countries vacation site. A month before the flight date, he starts to
explore the possibilities.
Everything was fine but only one problem. He always failed to find suitable
hotel due to he only starts to find after reaching destination. Therefore, he was forced
to live in some uncomfortable or expensive hotel. He was frustrated on this.
Since he loves to use his mobile phone, he would rather have an app that helps
him to manage and organize his booking, that even include the room booking services
provided by the hotel apps. It is convenient for him because the app could also
provide interactive map of the hotel and can act as a room key. By using the app, he
can book room in phone with a few tap and swipe.
As the day is getting close, everything is already provided through the app for
him to have a comfortable and enjoyable trip around Malaysia without bother the
problem of finding hotel.
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Use Case Diagram
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Task Analysis
We are using Hierarchical Task Analysis because it can break a task down into
subtasks, then sub-sub-tasks and so on. There are grouped as plans which specify how
the tasks might be performed in practice.
Hierarchical Task Analysis
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Conceptual Models
We have constructed two t
interaction and interface typ
Conceptual Model 1:
Conceptual Model 2:
Conceptual Model 1: C
ypes of conceptual models which are combi
s.
Conversing with speech interface
Instructing with menu-based interface
nversing with Speech Interface
ing with
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Firstly, when users launch the application, they can either login or logout from
their profile. The voice based system will then give some feedback to tell the users
that their information has been displayed. After that, users can have their room
booking by using the application. The voice based system will then asking to the users
what they want to book like book a room, book for a rental car, book table in
restaurant, book the gym and book for SPA treatment. Other than that, the users also
can ask for room service by using the application. The voice based system will tell
them what they provided such as room cleaning, clothes washing and can ask staff
help to send the user stuff when the user reach the hotel and all of these services will
be charged.
Thus, after the users make their decision, they will have to proceed to make
payment. The voice based system will inform them about their payment such as pay
for hotels restaurant bill, pay for washing services, pay for room rental bill plus
related bills and pay for transportation fees. Besides that, this application has an extra
feature which there will be an interactive map provided. In this interactive map, the
voice based system will teach the users how to use it and bring them to their desired
destination.
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Conceptual Model 2: Instructing with Menu-based Interface
First Interface: Second Interface:
Profile
Create
Profile
Login/
Logout
Booking
Room Service
Payment
Interactive Map
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Users can make payment using this application by clicking the payment button.
Payment Interface:
Moreover, users can click on the interactive map button to check the city map,
location of the nearest restaurant, popular places and so on.
Interactive Map Interface:
Hotel Restaurants Bill
Washing Service
Room Payment +
Related Bills
Transportation Fees
Hotel
Popular Places
Airport/Bus Central
City Map
Nearest Restaurant
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For these two conceptual models, we will choose the second conceptual model,
which is instructing with menu-based interface. The reason we choose the second
conceptual model is because it was quick and efficient for repetitive action and the
menu-based interface are easy to use. Someone who has never seen the interface
before can work out what to do. Besides that, it was given the step-by-step options so
that the user doesnt have to remember anything.
On the other hand, conversing with speech interface conceptual model allows
users to interact with the system in a way that is familiar, but misunderstandings can
arise when the system does not know what the user says. Therefore, we decide to
choose the instructing with menu-based interface conceptual model.
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Conclusion