report from the buy side: the power of intangible factors on investment decisions
TRANSCRIPT
say their approach to valuing a company has
changed with the new presidential administration
45%
assign at least some weight to intangible factors
have processes for assessing the value of intangibles
rely on multiple sources when evaluating intangibles. Proprietary research
(87%) tops the list
Bloomberg News and WSJ are considered
the most credible media sources in an investment decision
check social media to see what is being said about a company
70%
follow senior leaders of companies on social media
say regulatory changes associated with the new
presidential administration are influential on investment decisions
70%
say the media image of a company influences investment decisions
REPORT FROM THE BUY SIDE: THE POWER OF INTANGIBLE FACTORS ON INVESTMENT DECISIONSWeber Shandwick partnered with KRC Research to determine how and which intangible factors, including corporate communications, influence buy-side investors’ valuation perceptions and investment decisions. “Intangible factors” were defined as non-financial performance factors, which could include evaluation of leadership, key stakeholder relations, and product and process quality and innovation.
Methodology: We conducted a telephone survey of 104 buy-side investors in the U.S. Respondents work for buy-side investment financial organizations with at least $500 million assets under management, such as banks, hedge funds, pension funds, or asset management firms.
AMONG BUY-SIDE INVESTORS…
For more information about our Report from the Buy Side: The The Power of Intangible Factors on Investment Decisions, please contact:
Liz CohenExecutive Vice President and Head of Financial CommunicationsWeber [email protected]
51% 98%
38%
80%
67%
say management quality/confidence is influential in making an investment decision (the #1 influencer)
89%