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    EXECUTIVE SUMMARY

    To begin the entrepreneurial process, each group members came out with their own

    business ideas to be selected that have the business opportunity. After discussion and approval

    from Ms. Rosmaizura, business idea of a coconut opener was chosen and has the business

    opportunity because it meets the customer wants and demands which add value to the potential

    buyer.

    To identify the customer needs and wants, target market, competitors, market share and

    others, we have done the preliminary research by doing survey to see whether if the business is

    worth pursuing further.

    Result and analysis from the survey shows that our target market is population around

    kajang & bangi and focused on housewives and grocer. We have several competitors and all of

    them are international company and it will give us an advantage on marketing strategy, for

    operation and administration plan we have 26 people in organizational structure and to start the

    business we need RM 2,000,000 as capital.

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    THE MARKETING PLAN

    The product and customer value

    Our business plan is to produce and sell a product known as coconut opener. Usually

    people will use traditional tool to remove the coconut coir, however most of them have some

    difficulties to remove it because they need lots of force to do it. To overcome this problem, our

    product is designed to reduce forces needed to remove the coconut coir.

    Coconut opener is a tool to remove the coconut coir and operated by foot in order to

    reduce forces being use to remove it. The product consists of blade, spring, paddle and base.

    The coconut opener is designed and constructed to achieve these objectives that are to help

    people to open coconut easier and in safe way and to save people time to open coconut if they

    need to open lots of coconut.

    Benefits and value that customer will get from the product is quality, safety features and

    promotion. Our product is made of high quality steel that will make it durable, it also has blade

    cap and rubber at foot pedal as the safety features.

    Things that make the coconut opener different from other competitor are the steel frame

    design and how to use the product.

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    THE MARKET

    Customer Profile

    Our target customer are people in the age 25-50 years old especially housewives and

    grocer that lives within kajang & bangi who have difficulties in removing the coconut coir using

    the traditional tool and for those who try to find other method to remove the coconut coir.

    Age : 25-50

    Occupation : housewives, grocer

    Gender : male/female

    Average Income : RM 1500-2000

    Potential Market

    The price of our product per price is RM 250 and for first 100 customers we give 10% discount

    from the normal price.

    Location: Bangi & Kajang Selangor- population 300k people

    Age (25-50) : 190k

    Income (RM1500-RM2000):100k

    Occupation(housewives, grocer):80k

    Self employed:30k

    Have coconut opener at home:1k

    Buy coconut at shop:38,000K target customer

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    The annual market growth for targeted customer is 10%

    Potential Customer x Price per product x Purchase per year

    i. 37,500 x 250x 1 = RM 9,500,000

    ii. 41,800 x 250 x 1 = RM 10,450,000

    Total sales for two years = RM 9,500,000+ RM 10,450,000

    = RM 19,950,000

    Year 1 Year 2

    Number of potentialcustomer

    38,000 people 41,8000 people

    Total potential sales in

    ( RM )

    RM 9,500,000RM 10,450,000

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    THE COMPETITORS

    a. Identify The Competitor

    No.Name of

    CompetitorName of Product

    Identify Major Strength or Weakness In The Product

    Offered or Company

    1COM 20 CO.

    LTD

    Coconut Dashelling

    Machine

    -Detaches the coconut shell via a rotating disc cutter.

    -Comes with dashelling stations.

    2C.D.M CO.

    LTD

    Coconut Dehusking

    Machine

    -Can used to dehusk both matured and young coconut.

    -Peels of the coconut husk from coconut fruit to obtain

    dehusked coconut fruit via hydraulically controlled dehusking

    devices.

    3

    Zhengzhou

    Keguan Non-

    Ferrous Metal

    Material CO.

    LTD

    KY

    -No binder needs to be used.

    -The output briquette is widely used in furnaces, boilers and

    open fires.

    4

    Ningbo

    Sinobaler

    Machinery

    SINOBALER-Designed to compact various types of natural fibers.

    -Can be used for baling material in big size.

    5

    Shanghai

    JiajingMachinery

    JEWEL

    -Unique balance style.

    -Aplicable with hard waste.

    -Electrical control makes cross strapping.

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    Competitors Product Analysis

    In this analysis, we will rank our costumer benefits, customer cost and overall value

    against the competitors according to the public survey. All the analysis will be measure

    thoroughly and the result will be evaluated in order to find out our weakness and improve them.

    The analysis is based on a survey of 50 persons.

    3= GOOD, 2= AVERAGE, 1= POOR

    Benefit to Offered/

    competitor

    weakness to

    exploited

    Coconut

    Opener

    Shanghai

    Jiajing

    Ningbo

    Sinobaler

    Zhengzhou

    Keguan

    C.D.M COM 20

    Quality 3 3 2 3 3 3

    Service After Sale 2 2 2 1 2 2

    Application 2 2 1 2 3 1

    Material 2 2 1 2 2 3

    Comfort Ability 2 2 2 1 3 2

    Design Features 2 2 3 2 2 2

    Warranty 2 2 2 2 3 3

    Price 2 1 2 1 2 2

    Overall Customer

    Value17 16 15 14 20 18

    Total of Customers Value: - 17+16+15+14+20+18= 100

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    Competitors Percentages

    Our product (Coconut Opener) 17/100 x 100% = 17%

    Shanghai Jiajing Machinery 16/100 x 100% = 16%

    Ningbo Sinobaler Machinery 15/100 x 100% = 15%

    Zhengzhou Keguen 14/100 x 100% = 14%

    C.D.M CO. LTD 20/100 x 100% = 20%

    COM 20 CO. LTD 18/100 x 100% = 18%

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    MARKET SHARE AND SALE FORECAST

    Taking into consideration the total market potential, we estimates that we will get 20% share for

    the first year and increment of 5% for the second year.

    14%

    16%

    15%

    20%

    17%

    18%

    YEAR 1

    ZKN SJM

    NSM CDM

    COCOMAN COM 20

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    Estimated market share

    Potential sale x estimated market

    i. Year 1

    = RM 9,500,000 x 20%

    =RM 1,900,000

    ii. Year 2

    = RM 10,450,000 x 25%

    =RM 2,612,500

    Year 1 Year 2

    Estimated market share% 20% 25%

    Estimated market share intotal annual sales (RM)

    RM 1,900,000RM 2,612,500

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    SALES FORECAST

    YEAR 1

    (RM 1,900,000/12=158,333) TOTAL=RM 1,900,000

    JAN FEB MAC APR MAY JUN JUL AUG SEP OCT NOV DEC

    MONTH

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    RM1

    58,3

    33k

    TIMES -50 -40 -30 -20 -10 0 0 10 20 30 40 50

    FESTIVALS +20 -10 +10 -20 -10 +10 0 +40 -20 -10 +10 -20

    TOTAL,(RM)

    128,3

    33

    k

    108,3

    33

    k

    138,3

    33

    k

    118,3

    33

    k

    138,3

    33

    k

    168,3

    33

    k

    158,3

    33

    k

    208,3

    33

    k

    158,3

    33

    K

    178,3

    33

    k

    208,3

    33

    k

    188,3

    33

    k

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    YEAR 2

    (RM 2,612,500/12=RM 217,708) TOTAL=RM 2,612,500

    JAN FEB MAC APR MAY JUN JUL AUG SEP OCT NOV DEC

    MONTH

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    RM2

    17,7

    08K

    TIMES

    -50 -40 -30 -20 -10 0 0 10 20 30 40 50

    FESTIVALS

    +20 -10 +10 -20 -10 +10 0 +40 -20 -10 +10 -20

    TOTAL,(RM)

    187,7

    08K

    167,7

    08K

    197,7

    08K

    177,7

    08K

    197,7

    08K

    227,7

    08K

    217,7

    08K

    267,7

    08K

    217,7

    08K

    237,7

    08K

    267,7

    08K

    247,7

    08K

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    THE MARKETING STRATEGY

    Our target customer is focused on the kajang & bangi population, most of people live in

    rural area will realize that our product will make their job easier, so buyers willing to paypremium price for it. We also supply the spare part for the product besides planning to set up

    flexible spring to increase product efficiency.

    For the competitor, we have Shanghai Jiajing Machinery, Ningbo Sinobaler Machinery,

    Zhengzhou Keguen, C.D.M CO. LTD and COM 20 CO. LTD. They have their strength and

    weaknesses as in application and customer value.

    Through the competitor analysis, we are able to get higher position in getting better

    market share which refers to the portion of the same target market. The estimated market sharethat we aiming for are 20% in the first year and 25% in the second year in scale of 100%.

    Furthermore, we have got good response from the public through the survey and this is an

    advantage for us

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    PRODUCT

    QUALITY

    Our component has been controlled by SIRIM. They requested every material have to

    comply with compulsory labeling and quality claims for each product component. We willget the approval certificate and follow all the rules and regulations which set by SIRIM.

    PACKAGING

    We design that this product should use plastic wrappers to ensure the quality and

    ensure the tidiness of the product.

    DESIGN FEATURES

    PADDLE

    BASE

    SPRING

    BLADE

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    BRANDING

    Upon confirming the name of product Coconut Opener", we will register the name as

    well as the design of logo and packaging design features through the trademark act

    which use to protect our business from imitated by others.

    WARRANTY

    We will provide a long period of warranty for our customers on this product. If the

    product is broken in any time before the due date ends, we will ensure it will be fixed free

    of charge.

    DISTRIBUTION

    Types of distribution :

    -Manufacturing - > wholesaler - > consumer.

    -Location of sales.

    -Less intermediaries distribution channel.

    PROMOTION

    Advertisements

    Newspaper

    Brochure/Flyers

    Banners

    Website

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    PRICING

    Cost + Value Base = RM141

    Profit Margin = RM 109

    Target Selling Price = RM 250

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    MARKETING BUDGET

    MARKETING SALARY

    POSITION QUANTITY

    MONTHLY

    SALARY

    /PERSON

    EPF

    (13%)

    SOCSO

    (2%)TOTAL

    CLERK 1 RM800RM104 RM16

    RM920

    SALES SERVICE 2 RM1300RM338 RM52

    RM2990

    MARKETING

    MANAGER1 RM4000

    RM520 RM80RM4600

    TOTALRM8510

    TOTAL SALARIES: RM8510

    MARKETING BUDGET

    ITEM MONTHLY INITIALS

    INTERNET WEBSITE FREE BY OWN BLOGGER

    BANNER RM200

    NEWSPAPER RM200

    SALARIES RM8510

    SALES COMMISSION RM300

    FLYERS RM200

    SALARIES: RM8510

    TOTAL COST: MONTHLY + INITIALS :

    RM9, 010 + RM 400 :

    RM9, 410

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    THE OPERATION PLAN

    Customer benefit

    BENEFITS CAN BE PROVIDED BY THE OPERATIONSFUNCTION

    Quality Of Service YESIncrease Status NOCustomer Service YESCost Of Service YESPremium Selling Service YESService After Sales YESFunctionality System YES

    Identifying The Inputs, Transformation Process And Outputs

    PRODUCT COCONUT OPENERMaterial Hollow steel, Spring, Blade Bolt Nut, Bearing, Welding rod, Paint,

    Tube Rubber, Double Tape, Brush and Paddle.Workers Production Manager, QA Officer, Production Engineer, Production

    Supervisor, Engineer, Designer, Maintenance Supervisor,Maintenance Crew, Transport Crew, Production Operator, Clerk.

    Machines andEquipment

    Welding machine, Hand grinding, Disc cutter, Drilling Machine,Spray Gun, Air Compressor, Measuring Equipment, FastenedTools and Computer.

    Technology andMethod

    Welding Robots, High technology Coating, Layer Painting

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    PROCESS PLAN

    Designing coconut opener

    Purchasing raw material

    Storage raw material

    QC inspection (check quality & material specification)

    Cutting of the raw material to the size

    Send to the welding workshop

    Welding the material to makes coconut opener.

    Send to grinding workshop.

    Grinding process

    SEND TO ASSEMBLE

    ASSEMBLY PROCESS

    Send to painting workshop.

    Painting process

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    Wait the paint dry.

    Send to QC inspection.

    QC inspection process

    Send to packaging

    Packaging process

    Send to retail outlet.

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    MATERIAL REQUIREMENT PLAN

    ITEM QUANTITY PRICE/UNIT

    (RM)

    TOTAL

    (RM)

    1 Hollow steel 4 PCS 15.00 60.00

    2 Spring 1 PCS 10.00 10.00

    3 Blade 1 PCS 13.00 13.00

    4 Bolt 3 PCS 1.00 3.00

    5 Nat 3 PCS 1.00 3.00

    6 Bearing 1 PCS 8.00 8.00

    7 Welding rod 1 PACK 15.00 15.00

    8 Paint 2 BOTTLE 6.00 12.00

    9 Tube 3 FEET 0.50 1.50

    10 Rubber 2 PCS 1.00 2.00

    11 Double Tape 1 PCS 3.50 3.50

    12 Brush 1 PCS 2.00 2.00

    13 Paddle 1 PCS 8.00 8.00

    TOTAL 141.00

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    CONVERTING SALES FORECAST TO QUANTITY OF PRODUCT

    From the bills of material, we know that cost for one product is RM 141. So, to find the sales

    forecast in term of customer. We use this formula:

    Sales forecast in RM/ cost for one product = quantity of product

    YEAR 1

    MONTH SALES FORECASTQUANTITY OF

    PRODUCT

    JANUARY RM 128,333 910

    FEBRUARY RM 108,333 768

    MARCH RM 138,333 981

    APRIL RM 118,333 839

    MAY RM 138,333 981

    JUNE RM 168,333 1,193

    JULY RM 158,333 1,122

    AUGUST RM 208,333 1,477

    SEPTEMBER RM 158,333 1,122

    OCTOBER RM 178,333 1,264

    NOVEMBER RM 208,333 1,477

    DECEMBER RM 188,333 1,335

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    YEAR 2

    MONTH SALES FORECAST QUANTITY OF PRODUCT

    JANUARY RM 187,708 1,331

    FEBUARY RM 167,708 1,189

    MARCH RM 197,708 1,402

    APRIL RM 177,708 1,260

    MAY RM 197,708 1,402

    JUNE RM 227,708 1,614

    JULY RM 217,708 1,544

    AUGUST RM 267,708 1,898

    SEPTEMBER RM 217,708 1,544

    OCTOBER RM 237,708 1,685

    NOVEMBER RM 267,708 1,898

    DECEMBER RM 247,708 1,756

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    Material Requirement

    Year 1

    Quantity of material needed (Qty) = Quantity per Product x Quantity of Product

    Price (RM) = price per unit x Quantity of material needed

    January February March April May June July August September October November DecemberQty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM

    Hollowsteel

    3,640218,40

    03,072 184,320 3,924

    235,440

    3,356201,36

    03,924

    235,440

    4,772286,32

    04,488

    269,280

    5,908354,48

    04,488

    269,280

    5,056 303,360 5,908354,48

    05,340

    320,400

    Spring 910 9,100 768 7,680 981 9,810 839 8,390 981 9,810 1193 11,930 1122 11,220 1477 14,770 1122 11,220 1,264 12,640 1477 14,770 1,335 13,350

    Blade 910 11,830 768 9,984 981 12,753 839 10,907 981 12,753 1193 15,509 1122 14,586 1477 19,201 1122 14,586 1,264 16,432 1477 19,201 1,335 17,355

    Bolt 2,730 8,190 2,304 6,912 2,943 8,829 2,517 7,551 2,943 8,829 3,579 10,737 3,366 10,098 4,431 13,293 3,366 10,098 3,792 11,376 4,431 13,293 4,005 12,015

    Nat 2,730 8,190 2,304 6,912 2,943 8,829 2,517 7,551 2,943 8,829 3,579 10,737 3,366 10,098 4,431 13,293 3,366 10,098 3,792 11,376 4,431 13,293 4,005 12,015

    Bearing 910 7,280 768 6,144 981 7,848 839 6,712 981 7,848 1193 9,544 1122 8,976 1477 11,816 1122 8,976 1,264 10,112 1477 11,816 1,335 10,680

    Weldingrod

    910 13,650 7 68 11,520 981 14,715 839 12,585 981 14,715 1193 17,895 1122 16,830 1477 22,155 1122 16,830 1,264 18,960 1477 22,155 1,335 20,025

    Paint 1,820 21,840 1,536 18,432 1,962 11,772 1,678 20,136 1,962 11,772 2,386 28,632 2,244 26,928 2,954 35,448 2,244 26,928 2,528 30,335 2,954 35,448 2,670 48,060

    Tube 2,730 4,095 2,304 3,456 1,471 2,206.5 2,517 3,775.5 1,471 2,206.5 3,579 5,368.5 3,366 5,049 4,431 6,646.5 3,366 5,049 3,792 5,688 4,431 6,646.5 4,005 6,007.5

    Rubber 1,820 3,640 1,536 3,072 1,962 3,924 1,678 3,356 1,962 3,924 2,386 4,772 2,244 4,488 2,954 5,908 2,244 4,488 2,528 5,628 2,954 5,908 2,670 5,340

    DoubleTape

    910 3,185 768 2,688 981 3,433.5 839 2,936.5 981 3,433.5 1193 4,175.5 1122 3,927 14 77 5,169.5 1122 3,927 1,264 4,434 147 7 5,169.5 1,335 4,672.5

    Brush 910 1,820 768 1,536 981 1,962 839 1,678 981 1,962 1193 2,386 1122 2,244 1477 2,954 1122 2,244 1,264 2,528 1477 2,954 1,335 2,670

    Paddle 910 7,280 768 6,144 981 7,848 839 6,712 981 7,848 1193 9,544 1122 8,976 1477 11,816 1122 8,976 1,264 10,112 1477 11,816 1,335 10,680

    Total RM 318,500 RM 268,800 RM 329370 RM 293,650 RM 329370 RM 417,550 RM 392,700 RM 516,950 RM 392,700 RM 442,981 RM 516,950 RM 483,270

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    Material Requirement

    Year 2

    Quantity of material needed (Qty) = Quantity per Product x Quantity of Product

    Price (RM) = price per unit x Quantity of material needed

    January February March April May June July August September October November DecemberQty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM Qty RM

    Hollowsteel

    4,524272,52

    04,756 285,360 5,608

    336,480

    5,040302,40

    05,608

    336,480

    6,456387,36

    06,176

    370,560

    7,592455,52

    06,176

    370,560

    6,740 404,400 7,592455,52

    07,024

    421,440

    Spring 1131 11,310 1,189 11,890 1402 14,020 1260 12,600 1402 14,020 1,614 16,140 1,544 15,440 1,898 18,980 1,544 15,440 1,685 16,850 1,898 18,980 1,756 17,560

    Blade 1131 14,703 1,189 15,457 1402 18,226 1260 16,380 1402 18,226 1,614 20,982 1,544 20,072 1,898 24,674 1,544 20,072 1,685 21,905 1,898 24,674 1,756 22,828

    Bolt 3,393 10,179 3,567 10,701 4,206 12,618 3,780 11,340 4,206 12,618 4,842 14,526 4,632 13,896 5,694 17,082 4,632 13,896 5,055 15,165 5,694 17,082 5,268 15,804

    Nat 3,393 10,179 3,567 10,701 4,206 12,618 3,780 11,340 4,206 12,618 4,842 14,526 4,632 13,896 5,694 17,082 4,632 13,896 5,055 15,165 5,694 17,082 5,268 15,804

    Bearing 1131 9,048 1,189 9,512 1402 11,216 1260 10,080 1 402 11,216 1,614 12,912 1,544 12,352 1,898 15,184 1,544 12,352 1,685 13,480 1,898 15,184 1,756 14,048

    Weldingrod

    1131 16,965 1,189 17,835 1402 21,030 1260 18,900 1402 21,030 1,614 24,210 1,544 23,160 1,898 28,470 1,544 23,160 1,685 25,275 1,898 28,470 1,756 26,340

    Paint 2,262 27,144 2,378 28,536 2,804 33,648 2,520 30,240 2,804 33,648 3,228 38,736 3,088 37,056 3,796 45,552 3,088 37,056 3,370 40,440 3,796 45,552 3,512 42,144

    Tube 3,393 5,089.5 3,567 5,350.5 4,206 6,309 3,780 5,670 4,206 6,309 4,842 7,263 4,632 6,948 5,694 8,541 4,632 6,948 5,055 7,582.5 5,694 8,541 5,268 7,902

    Rubber 2,262 4,524 2,378 4,756 2,804 5,608 2,520 5,040 2,804 5,608 3,228 6,456 3,088 6,176 3,796 7,592 3,088 6,176 3,370 6,740 3,796 7,592 3,512 7,024

    DoubleTape

    1131 3,958.5 1,189 4,161.5 1402 4,907 1260 4,410 1402 4,907 1,614 5,649 1,544 5,404 1,898 6,643 1,544 5,404 1,685 5,897,5 1,898 6,643 1,756 6,146

    Brush 1131 2,262 1,189 2,378 1402 2,8041260

    2,520 1402 2,804 1,614 3,228 1,544 3,088 1,898 3,796 1,544 3,088 1,685 3,370 1,898 3,796 1,756 3,512

    Paddle 1131 9,048 1,189 9,512 1402 11,2161260

    10,080 1402 11,216 1,614 12,912 1,544 12,352 1,898 15,184 1,544 12,352 1,685 13,480 1,898 15,184 1,756 14,048

    Total RM 396,930 RM 416,157 RM 490,830 RM 435,960 RM 490,830 RM 560,900 RM 540,401 RM 649,116 RM 540,401 RM 577,112 RM 649,116 RM 614,600

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    CAPACITY PLAN

    Average quantity of product for year one: 620 set / month

    -Quantity of machine: highest MRP / month

    -One machine = one worker

    Welding machine: 30 pieces / day

    : 150 pieces / week

    : 600 pieces / month

    Quantity of machine: highest MRP / month

    : 595 / 600

    : 2

    Hand grinding : 30 pieces / day

    : 150 pieces / week

    : 600 pieces / month

    Quantity of machine: highest MRP / month

    : 595 / 600

    : 2

    Disc cutter : 30 pieces / day

    : 150 pieces / week

    : 600 pieces / month

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    Quantity of machine: highest MRP / month

    : 595 / 600

    : 2

    Drilling Machine : 60 pieces / day

    : 300 pieces / week

    : 1200 pieces / month

    Quantity of machine: highest MRP / month

    : 1200 / 1200

    : 2

    Spray Gun : 30 pieces / day

    : 150 pieces / week

    : 600 pieces / month

    Quantity of machine: highest MRP / month

    : 600 / 600

    : 2

    Air Compressor : 30 pieces / day

    : 150 pieces / week

    : 600 pieces / month

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    Quantity of Equipment

    ITEMS PRICE PER

    UNIT(RM)

    QUANTITY TOTAL(RM)

    Welding Set RM 2000 2 RM 4000

    Hand Grinding RM 400 2 RM 800

    Disc Cutter RM 400 2 RM 800

    Drilling Machine RM3000 2 RM 6000

    Spray Gun RM 400 3 RM 1200

    Air Compressor RM 700 2 RM 1400

    Measuring Equipment RM 300 2 SET RM 600

    Fastened Tools RM 200 2 SET RM 400

    Computer RM 2000 2 RM 4000

    TOTAL RM 9,400 17 RM 19,200

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    LOCATION OF OPERATION

    Map to the location of operation

    Route to the location of operation

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    Specific Target of the location operation

    Reasons for the location of operation

    Below are the some of the reason that we choose for the location:-

    Strategic location

    Good for transportation

    Near to the highway

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    3D FACTORY LAYOUT

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    2D FACTORY LAYOUT

    Those figures above are the map and layout of our company and it describes the

    location of our operation at the industrial area at bangi. It also shows the factory layout and the

    facilities that we have for the operation.

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    MAN POWER PLANNING (PRODUCTION)

    POSITION NUMBERS CATERGORY

    PRODUCTION

    MANAGER1 INDIRECT

    QC 1 INDIRECT

    PRODUCTION

    SUPERVISOR1 DIRECT

    ENGINEER 1 DIRECT

    DESIGNER 1 DIRECT

    MAINTENANCE

    SUPERVISOR1 INDIRECT

    MAINTENANCE

    CREW2 INDIRECT

    TRANSPORT

    CREW 2 INDIRECT

    PRODUCTION

    WORKERS5 DIRECT

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    ORGANIZATIONAL STRUCTURE FOR PRODUCTION DEPARTMENT

    PRODUCTION

    MANAGER

    PRODUCTION

    SUPERVISOR

    DESIGNER

    PRODUCTION

    WORKERS X 5

    QC

    ENGINEER MAINTENANCEN

    SUPERVISOR

    TRANSPORT

    CREW

    MAINTENANCE

    CREW X2

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    Position No.

    Monthly

    salaryper

    person

    Totalmonthlysalary

    EPF13%

    SOCSO2%

    TOTALMONTHLYAMOUNT

    TOTALANNUALAMOUNT

    PRODUCTIONMANAGER

    1 RM4,000 RM4,000 520 80 4,600 55,200

    QC 1 1,500 1,500 195 30 1,725 20,700

    PRODUCTIONSUPERVISOR

    1 1,800 1,800 234 36 2,070 24,840

    PRODUCTIONWORKERS

    5 1000 5000 650 100 5,750 69,000

    TRANSPORT

    CREW 2 800 1600 208 32 1,840 22,080ENGINEER 1 2500 2500 325 50 2,875 34,500

    MAINTENANCESUPERVISOR

    1 1800 1800 234 36 2,070 24,840

    MAINTENANCECREW

    2 1500 3000 390 60 3,450 41,400

    DESIGNER 1 1700 1700 221 34 1,955 23,460

    Total (RM) 15 26,335 316,020

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    FACILITIES, MACHINE AND EQUIPMENT PLANNING

    ITEMPRICE PERUNIT(RM)

    QUANTITYTOTAL(RM)

    USEFULLIFE

    DEPRECIATION

    LORRY 100,000 1 100,000 10 YEARS 1,000AIRCONDITIONER

    800 3 2,400 10 YEARS 200

    TOILET FLOOR 7.00 5 35 20 YEARSSINK 25.00 5 125 15 YEARSWATER TANK 100 2 200 10 YEARSFIREEXTINGUISHER

    45.00 4 180 5 YEARS

    TABLE 50.00 4 200 5 YEARS

    CHAIR 20.00 6 120 5 YEARSDRILLINGMACHINE

    3000 2 6000 10 YEARS 500

    WELDING SET 2000 2 4000 10 YEARS 200HANDGRINDER

    400 2 800 5 YEARS

    DICS CUTTER 400 2 800 5 YEARSSPRAY GUN 400 3 1200 10 YEARSAIRCOMPRESSOR

    700 2 1400 10 YEARS 100

    MEASURINGEQUIPMENT 300 2 SET 600 7 YEARS

    FASTENEDTOOLS 200 2 SET 400 5 YEARS

    COMPUTER2000 2 4000 6 YEARS

    CEILING FAN 150 5 750 10 YEARSTOTAL (RM) 123,210 2000

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    OPERATION BUDGET

    YEAR 1

    ITEM JAN FEB MAR APR MAY JUNE JUL AUG SEPT OCT NOV DEC

    RawMaterial

    RM318,500

    RM268,800

    RM329,370

    RM293,650

    RM329370

    RM417,550

    RM392,700

    RM516,950

    RM392,700

    RM442,981

    RM516,950

    RM483,270

    Direct

    SalariesIncluded,EFP,SOCSO

    12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650

    Indirect Cost 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845

    Maintenance 500 500 500 500 500 500 500 500 500 500

    Insurance 3500

    Other,Transport,Fuel

    500 500 500 500 500 500 500 500 500 500 500 500

    Totalmonthlyexpense

    28,495 24,995 25,495 25,495 25,495 25,495 25,495 25,495 25,495 25,495 25,495 25,495

    Totalmonthly

    depreciation

    2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

    Total(RM) 348,996 295,795 356,865 321,145 356,865 445,045 420,195 544,445 420,195 470,476 544,445 483,270

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    YEAR 2

    ITEM JAN FEB MAR APR MAY JUNE JUL AUG SEPT OCT NOV DEC

    RawMaterial

    RM396,930

    RM416,157

    RM490,830

    RM435,960

    RM490,830

    RM560,900

    RM540,401

    RM649,116

    RM540,401

    RM577,112

    RM649,116

    RM614,600

    DirectSalariesIncluded,EFP,SOCSO

    12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650

    Indirect Cost

    11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845

    Maintenance 500 500 500 500 500 500 500 500 500 500 500 500

    Insurance 3500

    Other,Transport,Fuel

    500 500 500 500 500 500 500 500 500 500 500 500

    Totalmonthly

    expense

    28,995 26,335 26,335 26,335 26,335 26,335 26,335 26,335 26,335 26,335 26,335 26,335

    Totalmonthlydepreciation

    2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

    Total(RM) 427,925 444,492 519,165 464,295 519,165 589,235 568,736 677,451 568,736 605,450 677,451 642,935

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    ADMINISTRATIVE PLAN

    MANAGING

    DIRECTOR

    Transport

    crew x2

    FINANCE &

    ADMIN

    MANAGER

    Promoter

    Agent

    QAProduction

    workers x5

    HR OfficerAccountant Clerk

    Sale

    service x2

    Maintenance

    supervisor

    Clerk

    Maintenance

    crew x2

    Engineer Production

    supervisor

    Secretary

    Designer

    MARKETING

    MANAGER

    PRODUCTION

    MANAGER

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    Position Identified

    POSITION NUMBERS CATEGORY

    Managing Director 1 IndirectSecretary 1 IndirectADMIN & FINANCE DEPT.Finance & Admin Manager 1 IndirectPromoter Agent 1 IndirectAccountant 1 IndirectHr Officer 1 IndirectClerk 1 IndirectMARKETING DEPT.Clerk 1 IndirectMarketing Manager 1 IndirectSales Service 2 Indirect

    PRODUCTION DEPT.Production Manager 1 IndirectEngineer 1 DirectQA 1 IndirectProduction Supervisor 1 DirectProduction Workers 5 DirectTransport Crew 2 IndirectMaintenance Supervisor 1 IndirectMaintenance Crew 2 IndirectDesigner 1 Direct

    TOTAL 26

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    JOB DESCRIPTION & SPECIFICATION

    Name of

    Position

    Numbers Job Description Job Specification

    ADMIN &

    FINANCE DEPT.

    Admin & finance

    manager 1

    Ensure smooth running of admin

    & finance

    Degree/master in administrative &

    finance management

    Promoter Agent1

    Meeting with client and to

    promote the product

    Degree/diploma in marketing

    Accountant

    1

    Accounting the budget worker

    and all budgets in or out

    Diploma in accounting

    HR Officer

    1

    Ensure that the office has smooth

    running

    Degree in office management

    Clerk2

    Make a report document SPM/Cert., know how to use

    computer

    MARKETING

    DEPT.Marketing

    Manager1

    Prepare annual marketing plan

    and monthly sales report.

    achieve sales target

    Degree/master in marketing, min 5

    years experience. communicate in

    English and Malay

    Sales executive2

    Meet sales target Degree/diploma in marketing

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    Name of Position Numbers Job Description Job Specification

    PRODUCTION

    DEPT.

    Production

    Manager 1

    Ensure smooth running in

    operations. Meets quality and

    delivery objectives.

    Degree/master in production

    engineering. In 5 years production

    experience.

    Engineer1

    Ensure smooth running in

    production

    Degree in mechanical engineering

    QA1

    Checking the quality of the

    product

    Diploma/Degree in production

    engineering

    Production

    Supervisor1

    Ensure that the product is not

    having a problem.

    Diploma in production engineering

    Production

    Workers5

    Need to fabricate and assemble

    the product

    SPM/ certificate in welding is an

    advantage

    Transport Crew2

    Deliver the product to the

    customer

    Have driving license

    MaintenanceSupervisor 1

    Ensure all machine & equipmentin good condition

    Diploma in machine maintenance

    Maintenance

    Crew2

    Repair the machine or other

    equipment

    Certificate in any field engineering

    Designer1

    Responsible in designing the

    product

    Degree/diploma in product design

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    REMUNERATION FOR STAFF

    Position No Monthly

    Salary PerPerson

    Total

    MonthlySalary

    EPF

    13%

    SOCSO

    2%

    Total

    MonthlyAmount

    Total

    AnnualAmountMARKETING

    DEPARTMENT

    MarketingManager

    1 RM4,000 RM4,000 RM520 RM80 RM4,600 RM55,200

    Clerk 1 RM800 RM800 RM108 RM16 RM924 RM11,088

    Sales Service 2 RM1,300 RM2,600 RM338 RM52 RM2,990 RM35,880

    PRODUCTION

    DEPARTMENT

    ProductionManager

    1 RM4,000 RM4,000 RM520 RM80 RM4,600 RM55,200

    Engineer 1 RM2500 RM2500 RM325 RM50 RM2,875 RM34,500

    Production

    supervisor

    1 RM1,800 RM1,800 RM234 RM36 RM2,070 RM24,840

    Maintenancesupervisor

    1 RM1,800 RM1,800 RM234 RM36 RM2,070 RM24,840

    Designer 1 RM1,700 RM1700 RM221 RM34 RM1,955 RM23,460

    QA 1 RM1,500 RM1,500 RM195 RM30 RM1,725 RM20,700

    Productionworkers

    5 RM1200 RM6000 RM780 RM120 RM6,900 RM82,800

    Transport crew 2 RM800 RM1600 RM208 RM32 RM1,840 RM22,080

    Maintenancecrew

    2 RM1,600 RM3,200 RM208 RM64 RM3,472 RM41,664

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    ADMIN &FINANCEDEPARTMENTFinance &Admin Manager

    1 RM4,000 RM4,000 RM520 RM80 RM4,600 RM55,200

    Promoter Agent 1 RM1,300 RM13,00 RM169 RM26 RM1,495 RM17,940

    Accountant 1 RM1,600 RM1,600 RM208 RM32 RM1,840 RM22,080

    Hr Officer 1 RM1,400 RM1,400 RM182 RM28 RM1,610 RM19,320

    Clerk 1 RM800 RM800 RM108 RM16 RM924 RM11,088

    TOTAL RM39,890 RM557,880

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    EQUIPMENT & ASSET PLANING

    FIXED ASSET NOS COST/UNIT

    (RM)

    TOTAL COST LIFE SPAN DEPRECIATION

    PER MONTHCOMPUTER 5 2,000 10,000 5 YEARS

    TELEPHONE 5 50 250 5 YEARS

    OFFICE TABLE 7 150 1,050 5 YEARS

    FAX MACHINE 1 300 300 10 YEARS

    MEETING

    TABLE1 250 250 5 YEARS

    CHAIR 20 120 2,400 3 YEARS

    STATIONERY 10 15 150 1 YEARS

    WRITING

    BOARD2 50 100 4 YEARS

    CUPBOARD 2 70 140 4 YEARSPUNCH CARD

    MACHINE1 200 200 10 YEARS

    AIRCOND 5 500 3,500 5 YEARS

    SOFTWARE

    LICENCE3 250 750 2 YEARS

    FIRE

    EXTINGUISHER3 45 135 5 YEARS

    COMPANY

    BUILDING1 150,000 150,000 50 YEARS 4.500

    TOTAL (RM) 169,225 4,500

    TOTAL COST =169,225+ 4,500 = RM 173,725

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    ADMINISTRATIVE BUDGET

    ITEM JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

    DirectSalariesIncluded,EFP,

    SOCSO

    4,374 4,374 4,374 4,374 4,374 4,374 4,374 4,374 4,374 4,374 4,374 4,374

    Indirect Cost 6,095 6,095 6,095 6,095 6,095 6,095 6,095 6,095 6,095 6,095 6,095 6,095

    Maintenance 500 500 500 500 500 500 500 500 500 500

    Insurance 3,500

    Other,Transport,Fuel

    500 500 500 500 500 500 500 500 500 500 500 500

    Totalmonthlyexpense

    14,469 10,969 11,469 11,469 11,469 11,469 11,469 11,469 11,469 11,469 11,469 11,469

    Totalmonthlydepreciation

    4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500 4,500

    Total(RM) 18,969 15,469 15,969 15,969 15,969 15,969 15,969 15,969 15,969 15,969 15,969 15,969

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    FINANCIAL PLAN

    Product Costing & Selling Price

    Financial Plan for Q1 of Year 1

    Direct Material = RM 141

    Direct Salaries = RM 12,650

    Indirect Salaries = RM 11,845 Depreciation Of Equipments Per Month = 2000

    General Depreciation For Building Per Month = Rm4,500

    Facilities, Machine & Equipments =RM 123,210

    Utilities = RM 500

    Direct Misc Cost (10% Of Direct Salaries And Material) = RM 1,279.1

    Indirect Misc Cost(5% Of Indirect Salaries) = RM 592.25

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    Direct Cost

    RM 12,650 (Direct Salaries X 3 Month) + RM 141(Direct Material X 3 Month) +

    RM1, 279.1 (Direct Misc Cost X 3 Month) + RM 2000 (Depreciation of Equipment X 3

    Month)

    Total Direct Cost = RM 48,210.3

    Indirect Cost

    RM 11,845 (Indirect Salaries X 3 Month) + Rm4, 500(Depreciation for Building per Month

    X 3 Month) + RM 123,210 (Facilities, Machine & Equipments) + RM 500(Utilities X 3

    Month) + RM 592.25 (Indirect Misc Cost X 3 Month)

    Total Indirect Cost = RM174, 337.25

    Total Cost = Dc + IC

    = RM 48,210.3+ RM 174,337.25

    = RM 222,547.55

    Product Costing = Total Cost / Qty of Product (Jan, Feb, Mar)

    * From Sale Forecast Qty Product

    = RM 222,547.55

    2,659

    = RM 114.20 per Product

    Selling Price = Cost + % Profit

    Profit per Margin Of 10% = 10% X RM 114.20

    = RM 11.42

    Selling Price = RM 114.20 + RM 11.42

    = RM 125.62

    Therefore Selling Price = RM 125.62 per Product

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    TRADING AND P&L ACCOUNT

    This Calculation Base on 3 Months for 1st Year

    Sales = RM 374,999

    Less COGP= RM 145,296

    Gross Profit = RM 374,999- RM 145,296

    = RM 229,703

    Direct Material = RM 432

    Direct Salaries = RM 34,950

    Indirect Salaries = RM 41,571 Direct Expenses = RM 1,800

    Less Operating Expenses

    Direct Salaries = RM 12,650

    Indirect Salaries = RM 11,845

    Depreciation = RM 2000

    Total Operating Expenses = RM 26,495

    Less Marketing Expenses

    Salaries = RM 8510

    Advertising = RM 600

    Total Marketing Expenses = RM 9,110

    Less Administration Expenses

    Salaries = RM 10,469

    Utilities = RM 500

    Total Administration Expenses = RM 10,969

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    Total Expenses = Total Operating Expenses + Total Marketing Expenses + TotalAdmin Expenses

    = RM 26,495 + RM 9,110 + RM 10,969

    = RM 46,574

    So, the Net Profit = Gross Profit Total Expenses

    = RM 229,703 - RM 46,574

    = RM183, 129

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    Total Receipt And Payment

    YEAR 1

    RECEIPTS JAN FEB MAR APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

    Loan

    received/initialcapital

    2,000,000 0 0 0 0 0 0 0 0 0 0 0

    Sales 128,333 108,333 138,333 118,333 138,333 168,333 158,333 208,333 158,333 178,333 208,333 188,333

    Total Receipts 2,128,333 108,333 138,333 118,333 138,333 168,333 158,333 208,333 158,333 178,333 208,333 188,333

    PAYMENTS

    A. OperationsFunction

    Direct materials 141 141 141 141 141 141 141 141 141 141 141 141

    Direct salaries 12,650 12,800 12,800 12,800 12,800 12,800 12,800 12,800 12,800 12,800 12,800 12,800

    Indirect salaries 11,845 13,857 13,857 13,857 13,857 13,857 13,857 13,857 13,857 13,857 13,857 13,857

    Utilities 500 500 500 500 500 500 500 500 500 500 500 500

    Maintenance 0 0 500 500 500 500 500 500 500 500 500 500

    Insurance 3500 0 0 0 0 0 0 0 0 0 0 0

    Rental ofmachines,equipment

    2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

    Purchase of

    fixed assets

    129,755 0 0 0 0 0 0 0 0 0 0 0

    B. MarketingFunction

    Salaries 8510 8,514 8,514 8,514 8,514 8,514 8,514 8,514 8,514 8,514 8,514 8,514

    Utilities 500 500 500 500 500 500 500 500 500 500 500 500

    Advertisements 600 600 600 600 600 600 600 600 600 800 800 800

    Insurance 3,500 0 0 0 0 0 0 0 0 0 0 0

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    C. Admin andFinanceFunction

    Salaries 10,469 10,469 10,469 10,469 10,469 10469 10469 10469 10469 10469 10469 10469

    Utilities 500 500 500 500 500 500 500 500 500 500 500 500

    Insurance 3,500 0 0 0 0 0 0 0 0 0 0 0

    Purchase offixed assets

    173,725 0 0 0 0 0 0 0 0 0 0 0

    Rental 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500

    Total

    Payments

    363,195 51,381 51,881 51,881 51,881 51,881 51881 51,881 51,881 52,081 52,081 52,081

    CashSurplus/Deficit

    1,765,138 56,952 86,452 66,452 86,452 116,452 106,452 156,452 106,452 126,252 156,252 136,252

    OpeningBalance

    0 1,765,138 1,822,090 1,908,542 1,974,994 1,770,350 1,886,802 1,993,254 2,149,706 2,256,158 2,382,410 2,538,662

    ClosingBalance

    1,765,138 1,822,090 1,908,542 1,974,994 2,061,446 1,886,802 1,993,254 2,149,706 2,256,158 2,382,410 2,538,662 2,674,914

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    YEAR 2

    RECEIPTS JAN FEB MAR APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

    Loanreceived/initialcapital

    0 0 0 0 0 0 0 0 0 0 0 0

    Sales 187,708 167,708 197,708 177,708 197,708 227,708 217,708 267,708 217,708 237,708 267,708 247,708

    Total Receipts 187,708 167,708 197,708 177,708 197,708 227,708 217,708 267,708 217,708 237,708 267,708 247,708

    PAYMENTS

    A. OperationsFunction

    Direct materials 141 141 141 141 141 141 141 141 141 141 141 141

    Direct salaries 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650 12,650

    Indirect salaries 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845 11,845

    Utilities 500 500 500 500 500 500 500 500 500 500 500 500

    Maintenance 500 500 500 500 500 500 500 500 500 500 500 500

    Insurance 3500 0 0 0 0 0 0 0 0 0 0 0

    Rental ofmachines,equipment

    2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

    Purchase of

    fixed assets

    123,210 0 0 0 0 0 0 0 0 0 0 0

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    B. MarketingFunction

    Salaries 8,510 8510 8510 8510 8510 8510 8510 8510 8510 8510 8510 8510

    Utilities 500 500 500 500 500 500 500 500 500 500 500 500

    Advertisements 600 600 600 600 600 600 600 600 600 600 600 600

    Insurance 3,500 0 0 0 0 0 0 0 0 0 0 0

    C. Admin andFinance

    FunctionSalaries 10,469 10,469 10,469 10,469 10,469 10469 10469 10469 10469 10469 10469 10469

    Utilities 500 500 500 500 500 500 500 500 500 500 500 500

    Insurance 3,500 0 0 0 0 0 0 0 0 0 0 0

    Purchase offixed assets

    173,725 0 0 0 0 0 0 0 0 0 0 0

    Rental 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500

    TotalPayments

    357,150 49,715 49,715 49,715 49,715 49,715 49715 49,715 49,715 49,715 49,715 49,715

    CashSurplus/Deficit

    -169,442 117,993 147,993 127,993 147,993 177,993 167,993 217,993 167,993 187,993 217,993 197,993

    OpeningBalance

    2,674,914 2,505,472 2,623,465 2,771,458 2,899,451 1,770,350 1,948,343 2,116,336 2,334,329 2,502,322 2,690,315 2,908,308

    ClosingBalance

    2,505,472 2,623,465 2,771,458 2,899,451 3,047,444 1,948,343 2,116,336 2,334,329 2,502,322 2,690,315 2,908,308 3,106,301

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    CONCLUSION

    Starts with business idea until the final business plan, it is not an easy task for us

    to start the business to sell the coconut opener because it needs proper planning beginning

    with marketing plan to operation plan, then proceed with administration and end with

    financial plan, each of it has their own challenges to be completed, without research and

    guidelines from the right person and resources we will never make it as business

    opportunity.

    So, from now on we believe that by learning entrepreneurship we had open our

    eyes to the risk in business and realize what it takes to become a successful business man.

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    APPENDIX

    COCONUT OPENER

    Questionnaire

    We are planning to produce a product that can make our life easier, safer and more

    comfortable. The opener of the coconut right now is too difficult to remove the coconut coir.

    When using traditional tool, there are too much forces being used to remove the coir of

    coconut. To overcome this problem, our product is designed to reduce forces needed to

    remove the coconut coir.

    (Please tick your answer in the bracket)

    1. What is your gender?

    ( ) Male ( ) Female

    2. Do you have problem to remove coir of coconut? (If no, go to question 4)

    ( ) Yes ( ) No

    3. What are the problems?

    Too long time take to open the coconut coir. ( )

    Too much force needed to open the coconut coir. ( )

    4. How long do you take to remove the coconut coir?

    ( ) 1 to 3 minutes

    ( ) 4 to 6 minutes

    ( ) 7 to 10 minutes

    ( ) More than 11 minutes

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    5. What kind of tools do you use to remove the coir of coconut?

    (You may tick more than one)

    ( ) Knife

    ( ) Axe

    ( ) cleaver

    ( ) Traditional tool

    ( ) others. Please specify. _________________________.

    6. Do you think the tool is safe?

    ( ) yes

    ( ) no

    ( ) not sure

    7. How many coconuts do you removed the coir in a week?

    ( ) 1

    ( ) 2

    ( ) 3

    ( ) Others. Please specify. _________________________.

    8. Which prize that you think is suitable for the coconut opener?

    ( ) Rm150-200

    ( ) Rm 201-250

    ( ) Rm 251-300

    ( ) others. Please specify. _________________________.

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    Indicate your feeling about the following items by ticking (/) on the appropriate bracket.

    Strongly Agree Disagree Strongly

    Agree Disagree

    9. The conventional tool to remove

    really helps me. ( ) ( ) ( ) ( )

    10. The conventional tool is time

    consuming. ( ) ( ) ( ) ( )

    11. Which brand of tool that you use to open the coconut coir?

    ( ) Bg farm

    ( ) Coconut Dehusking Machine

    ( ) other. Please specify. _________________________.

    12. State your opinion to improve the coconut opener?

    ---------------------------------------------------------------------------------------------------------------------------

    ---------------------------------------------------------------------------------------------

    Thank you for your cooperation