report: instagram vs facebook vs twitter
DESCRIPTION
A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.TRANSCRIPT
October 1 - 31, 2014
Instagram vs Facebook vs Twitter
A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.
Highlights
❖ Red Bull posted over half the content, and generated more than 55% of
the total engagements.
❖ Red Bull posted 574 times during October
❖ Coca-cola only posted 39 times
❖ Coca-cola’s engagement rate is more than 3x the average among all
brands
❖ Oreo had the most equally-distributed posting volume across all 3
networks. And the 2nd highest engagement rate.
Networks compared and analyzed: Facebook, Twitter and Instagram. Report period: October 1 - 31, 2014.
Overall1: Despite relatively low overall engagement levels, Twitter still gets the majority of posting activity.
2: Posting volume on Instagram is almost equal to Facebook.
3: Most of the posting on Twitter is photos.
Burberry1: Burberry posts more on Instagram than on Facebook.
Chevrolet1: Chevrolet has the lowest overall engagement level of the 6 brands reviewed.
Coca-cola1: Coca-cola has the lowest overall posting volume of all brands. That’s likely due to use of heavy regional pages for more targeted content.
2: Coca-cola also has the highest overall engagement rate of all the brands reviewed.
Covergirl1: Covergirl’s Instagram posting volume is more than double their Facebook posting.
Oreo1: Oreo has the most equally distributed posting volume of any of the brands.
Red Bull1: Red Bull gathered a total of 2.7 million engagements, over 55% of the total for all brands.
2: They also have the highest Twitter posting volume of all the brands, as well as half of the total posting volume of all brands.
© 2014 Zuum
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