15 - 17 June 2017

POST SHOW REPORT

POST SHOW REPORT

The leading international exhibition organiser Informa has join forces with Kintex--the largest & newest venue of Korea to launch Mekong Beauty Show in Ho Chi Minh City from 15th to 17th June at the Saigon Exhibition and Convention Center.

Mekong Beauty Show which was held on an area of 10,000 square metres built a bridge between more than 600 brands from France, South Korea, Japan, Thailand, China, Taiwan and Vietnamese beauty industry professionals.

EVENT SUMMARY

The expo from June 15 to 17 has attracted 7320 visits and 200 VIP buyers. 200 VIP buyers coming from Vietnam, Cambodia, Thailand, Laos, Myanmar and other countries in the Mekong region are mainly importers and distributors to meet with international exhibitors and discuss how to bring these brands into the Mekong beauty market. A program of BtoB matchmaking accomplished more than 1000 meetings during the three days.

. Date: 15 -17 June 2017

. Time: 09:00 - 17:00

. Total Exhibition Area: 10,000 sqm

. Exhibitor Participants: 600+ Exhibiting Brands, 200+ Companies

. Number of Visits: 7320

. Hosted VIP Buyers: 200 Hosted Buyers from Mekong Region

. No. of Scheduled Meetings: 1,025 BtoB Meetings

SHOW FACTS AT A GLANCE:

As the leading international business-to-business beauty exhibition in Vietnam, Mekong Beauty Show established a comprehensive business platform for industry players in the entire supply chain covering beauty and cosmetics, hair and nails, herbal and health, OEM and packaging.

EXHIBITOR SUMMARY

7 180 600+ 10.000NATIONAL &

GROUP PAVILIONSEXHIBITINGCOMPANIES

INTERNATIONALBRANDS

SQM OFFLOOR SPACE

The Korean beauty industry is the most important driver of the event. We have a delegation of 300 brands from Korea to showcase the true K-beauty in the exhibition.

Gained new customers and partners

Made on-the-spot package deals with buyers/visitors

Expect future orders from buyers/visitorsin the next 12 months

Highly possible to exhibit next year

Strengthened current market presence and customer relationships

Rated the exhibition to be good or above fair82.8% 67.2% 70%

38.7% 62.2% 39.3%

AS A RESULT OF EXHIBITING AT MEKONG BEAUTY SHOW:

TESTIMONIALS:

“This is a very nice show that opens a door for us to enter Vietnam market. We are very confident about this highly potential market and we had many potential customers and contacts.”

Sales manager, Coreana, Korea

“ We’ve enjoyed the show very much. Thanks to Informa for organizing this event to bring local distribu-tors and qualified customers to us!”

Export manager, Institut Du Karite, France

Mekong Beauty Show attracted total 7,320 visits of which 89% were from local market and 11% were international visitors.

“Mekong Beauty Show has very interesting exhibitors and exciting activities. I joined in the seminar on 2nd day and met some companies that I wanted to import that products. I will definitely visit again next year. Hope to see more international brands!”

-- Mr. Nguyễn Đình Phú, Director, Starlight International Co. Ltd

Overall, 58.3% of visitors rate Mekong Beauty Show as quite important to their business.

VISITOR SUMMARY

Vietnam Cambodia MyanmarLaos

Thailand Korea Others

Owner, Director, GM

22% Manager

19% Buyer

03% Media

13% Beautician

09% Medical

04% Chemist

02% Other

Have kept abreast of industry trends

Have sourced new products/ suppliers

Have seen new products launched

Have done networking with peers

Have got an overview of the market

Have compared products with a view to place orders at a later date

Have picked up valuable product/ supplier information

40.6% 30.58% 17.66%

9.27% 8.07% 6.3%

9.31%

RESULTS OF VISITING

TESTIMONIALS

28%VISITORS COMING FROM VISITOR PROFILE

“This is a very good opportunity for me to join the event. I’ve seen many interesting products and many potential suppliers for my business. I hope to bring them back to my country and hope Informa will expand the beauty shows to neighbour countries.”

--Ms. Viengkham, Owner of NVK Import Export Co., Ltd, Laos.

“1st edition of Mekong Beauty Show has been a tremendous success. What we are lacking in Vietnam is a real BtoB platform to further develop our brand and to look for new products for our customers. This is a wonderful platform so we are very much looking forward to the 2nd edition!”

-- Mr. Bart Verhyen, Commercial Director, MEDiCARE

Distributor & Importers

Beauty salons/ Clinics & Beauty Shops

Hair Salons

Spa

Nail Salons

OEM & Manufacture

Others

BUYER SUMMARY

20%

8%

Mekong Beauty Show attracted total 200 VIP buyers in three days to join the match making program. 1000+ BtoB meetings were accomplished with all exhibitors.

TESTIMONIALS

BUYER PROFILE

35%

15%11%

6%5%

SHOW HIGHLIGHTS

“Advantages and Challenges of Vietnam Cosmetics Market” Seminar

The Vietnam Essential Oils and Aromatherapy Association organized the seminar on June 15th. 35 attendees enjoyed the seminar.

“Vietnam Beauty Distributor & Retailer Club” Workshop

More than 60 delegates attended the workshop on June 16th including suppliers flying in from Thailand, Korea including 50 local distributors.

MEDiCARE Customer Choice Awards Ceremony

As one of the strategic partners, MEDiCARE brought their once-a-year supplier awarding party to Mekong Beauty Show on the night of “gala dinner” attracting 80 nationwide distributors.

K-Beauty Global Empowerment Conference

Korea health industry development institute (KHIDI) brought 200 attendees to focus on Korean Celebrity Styling Secrets and Styling Guides.

SHOW HIGHLIGHTS

Beauty box charity sales with Ma Belle

Ma Belle Box hosted a customized beauty box service, allowing visitors to create their own box including 5 beauty products from a selection.

Special Fragrance Experience

Centdegrés holds hands with SCC, Firmenich to invite visitors to an exclusive olfactory experience. Visitors discovered nine olfactory symbols through three unique fragrances as well as the upcoming All-new Miss Saigon!

KI Sports Festival Performance

Kintex brought famous fitness models to do performance and showcase the authentic K-beauty both in fashion, lifestyle and beauty.

K Beauty Creators SSIN x LAMUQE Open Makeup Show

Makeup Show Live Broadcast with the most Famous Beauty Creators’ Collaborative Stage with Vietnamese Celebrities Jang Mi and Midu.

MEDIA COVERAGE Mekong Beauty Show has gained an exposure with more than 80 local media from Trade to lifestyle and fashion. Very popular KOLs from Vietnam market such as Nicky Khanh Ngoc, Chloe Nguyen, Ốc Thanh Van, Midu and JiangMi have joined in the plat-form as well and helped to spread news about the show.

AIRPORT

BITEXCO TOWER

TRADE MEDIA:DIGITAL FRAMES:

NEWSPAPER ADVERTISING: STREET BANNERS:

TUỔI TRẺ

FACEBOOK FANPAGE:ONLINE BANNERS:

VN EXPRESS

DÂN TRÍ

20182018

14 - 16 June 2018