report of chisti
TRANSCRIPT
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Letter of Authorization
July 16, 2009
Dear Reader:
As students of Iqra University, We have been authorized to
conduct a comprehensive study on Pak Suzuki Motors.
By our faculty member Dr. Azam Khan Chishty. The work speaks
of the knowledge and survey results conducted in order to
determine the effects of General Recession on Suzuki
Automobiles.
The enclosed report contains an explanation of effects on
Different Models of Automobile Sales due to Recession.
We believe that this report will be a genuine and complete source
of information on consumer preferences. For any queries or
comments about the report you may contact,
Sincerely,
Student:
MBA-Regular
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Acknowledgement
Dear Reader
With blessings of God, the enclosed report reflect the dedicated
teachings of our instructors as without their efforts the report
would not have been possible and obviously the opportunities
presented to us by the Iqra University
We would like to take this opportunity to thank our teacher Dr.
Chishty who has taught and improved us well and with such true
dedication and devotion as it is reflected in our works as well as
later in future.
We hope the readers of this report can appreciate the depth ofthe study and efforts put into it.
Thanking You
Sincerely,
Student:
MBA-Regular
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Table of Contents
S.
No
Topic Page
No.
1 Letter of Authorization
2 Letter of Transmittal
3 Acknowledgement
4 Vision and Mission 6
5 Management 7
6 Integrated Management System 8
7 Mile Stones 9
8 3S Dealers 11
9 Liana 12
11 Mehran 800 cc 17
12 APV 1500 cc 19
13 Alto 22
14 Data Analysis 25
15 Conclusion 36
16 Recommendation 37
17 Bibliography 38
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Vision and Mission
OUR VISION
To be Excellent All Around.
OUR MISSION
To provide automobile of international quality at competitiveprice.
To improve skills of employees by imparting training andinculcating in them a sense of participation.
To achieve maximum indigenization and promote theautomobile vending industry.
To contribute to Pakistani society through development ofindustry in general and automobile industry in particular.
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Management
BOARD OF DIRECTORS:
Mr. Hirofumi NagaoMr. Masaki SakaiMr. Akira UtsumiMr. Abdul Majeed SheikhMr. Jamil AhmedMr. Kenichi Ayukawa
Mr. Muhammad Razi UddinMonem
Managing Director & CEODeputy Managing Director
Senior DirectorDirectorDirectorDirector
Director
CHIEF FINANCIAL OFFICER
Mr. Hidekazu Terada
COMPANY SECRETARY
Mr. Abdul Hamid Bhombal
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Integrated Management System
Pak Suzuki is built on the idea of a responsible corporatecitizenship thereby managing environmental, safety &occupational health matters as an integral part of our business. Infulfilling this responsibility Pak Suzuki adheres to the followingprinciples:
1. We are committed to provide top quality products to thesatisfaction and requirement of our customers.
2. We conduct our operations in compliance with applicable
environmental, occupational health & safety laws andregulations. Even where existing laws & regulations are notadequate, we undertake to operate in a responsible mannerby assuring the HS&E integrity of our processes andfacilities.
3. We recognize the interrelationship between energy and theenvironment, and we promote the efficient use of energythroughout our system.
4. We ensure safe disposal of waste generated from our facility.
5. We minimize the discharge of waste materials into theenvironment by utilizing responsible pollution controlpractices.
6. We will continuously seek opportunities to improve ouradherence to these principles.
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Mile Stones
1983Aug Pak Suzuki Motor Company Ltd (PSMCL).established as a
joint venture between Suzuki MotorCorporation of Japan
(SMC) and Pakistan Automobile Corporation(PACO) Govt.
of Pakistan.1984
Jan Started commercial operations with start of Production (S.O.P.) of Suzuki FX.
1988Apr S.O.P. of 1000cc SWIFT car later on called KHYBER.
1989Mar Foundation stone of PSMCL Bin Qasim Plant was
laid by the then Prime Minister of Pakistan,Mohtarma Benazir Bhutto.
1990Mar Start of operation of the first phase of the new plant
at Bin Qasim with engine and transmission
assembly.
1992Jun S.O.P. of MARGALLA at new Plant.Sep SMC Acquired additional 15% shares from PACO
enhancing its shareholding to 40% and taking overthe management.
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1996Jun The Company set-up waste water treatment plant
to control environmental pollution.
Jul The joint venture agreement between SMC & PACOended, PACO divested its entire share holding toSMC, raising SMC`s equity to 73.9%.
1997Aug S.O.P. of 1300cc BALENO replacing Margalla.
2000Mar S.O.P. of 1000cc CULTUS replacing KHYBER.Aug S.O.P. of 1000cc ALTO.
2001May CNG version of MEHRAN launched.Sep CNG version of RAVI launched.Dec CNG version of BOLAN launched.
2004Jun New plastic injection molding shop commenced
Operation.
2005Mar Capacity expansion up to 80,000 vehicles per year
completed.
2006Jan Capacity expansion up to 120,000 vehicles per year
completed.Jan S.O.P. of 1300cc / 1600cc car LIANA replacing
BALENO.
2007Feb Third phase of capacity expansion up to 150,000
vehicles per year completed.Oct Amalgamation of Suzuki Motorcycle Pakistan
Limited into Pak Suzuki Motor Company Limited.
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Mar 120 acres of new land acquired for furtherexpansion adjacent to the current plant.
2008
Mar The company started exporting of Suzuki LIANA toBangladesh.Mar Pak Suzuki acquired a land measuring 25.22 acres
at Lahore, For the purpose of setting up PDI Centre,Spare Parts Ware-house, Regional Office and otherrelated facilities.
3S Dealers
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Liana
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http://www.paksuzuki.com.pk/Pages/DealersNew.aspx#ctl00_ContentPlaceHolder1_TreeView2_SkipLink -
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Liana VURV 1300 cc / 1600 ccA high-grade dashboard where luxury meets sporty personality.Neatly laid out
instruments. A surprisingly spacious Liana cabin, tastefully color-coordinates inBeige and black, surrounds the driver and passengers in relaxingambiance.
The Liana VURV is tailored for driving experience that are bothrefreshing and relaxing.
Price:Price Including ST w.e.f 14/06/2009
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SPECIFICATION:
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Identification Price
Liana 1.3L RXI MT Rs. 952,000/-
Liana 1.3L RXI MT CNG Rs. 1,024,000/-
Liana 1.3L LXI MT Rs. 1,015,000/-
Liana 1.3L LXI MT CNG Rs. 1,081,000/-Liana 1.6L Eminent AT Rs. 1,086,000/-
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EQUIPMENT:
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Cultus
Cultus 1000 cc EFi
Cultus is a blend of space and craft. Its trim body conceals ample space,
flexibility for both passengers and storage. Suzuki Cultus assures everyone,
exceptional value and quality.
Interior
SPECIFICATION
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Price
Identification Price
Cultus 410 VXR Rs. 750,000/- *
Cultus 410 VXR CNG Rs. 790,000/- *
Cultus 410 VXL Rs. 810,000/- *
Cultus 410 VXL CNG Rs. 857,000/- *
MEHRAN 800 cc
MEHRAN 800 ccUnrivalled in its class, Mehran is Pakistans largest selling car. More smart
features like head turning lamp, matching front grill and a two spoke
steering wheel gives it the tidy look. Functional economy, peak performance
or unmatched fuel efficiency, Mehran VXR is the leader.
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SPECIFICATION:
Price:
Identification Price
Mehran 308R VX Rs. 433,000/- *
Mehran 308R VX CNG Rs. 479,000/- *
Mehran 308R VXR Rs. 480,000/- *
Mehran 308R VXR CNG Rs. 525,000/- *
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APV 1500 cc
APV 1500 cc (Imported)
The New APV gives you everything you ever wanted in your vehicle. Spacious
interior for comfort, tough engine to carry large loads and plenty of room for
passengers to enjoy a comfortable day long ride.
SPECIFICATION:
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EQUIPMENT:
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PRICE:
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Identification PriceAPV 1.5L Petrol Rs. 1,620,000/-
APV 1.5L CNG Rs. 1,675,000/-
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ALTO
Alto 1000 ccSmooth-riding comfort. Functional and easy to use. Sharp looks. Offeringmaximum efficiency and powered by a 1.0-litre engine delivering peppyacceleration and responsive performance, the Alto fully responds totodays driving needs in smart and stylish fashion. An exciting set of newfeatures now make the Alto even more stylish, more convenient andmore comfortable.
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SPECIFICATION:
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EQUIPMENT:
PRICE:
Identification Price
Alto 410 VXR Rs. 588,000/- *Alto 410 VXR CNG Rs. 637,000/- *
`
QUESTIONNAIRE S
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1. In which models do you deal in?
Dealers
LIANA 11
APV 11
CULTUS 11
ALTO 11
MEHRAN 11
According to the data which we have collected from different
dealers, indicates that mostly all of the dealers are selling all the
major products of Suzuki, such as Liana, APV, Alto, Mehran,
Cultus, etc.
2. Which are the top three selling models this year?
Dealers
LIANA 0
APV 0
CULTUS 11
ALTO 11
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MEHRAN 10
Other 1
According to our Survey, the Top Three Selling Models of Pak
Suzuki Automobiles this year are Alto, Cultus and Mehran.
3. Which is the most selling model this year?
Dealers
LIANA 0
APV 0
CULTUS 1
ALTO 9
MEHRAN 1
Other 0
According to our Survey, the Most Selling Model of Pak Suzuki
Automobiles this year is Alto.
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4. Which was the most selling model last year?
Dealers
LIANA 0
APV 0
CULTUS 2
ALTO 7
MEHRAN 2
Other 0
According to our Survey, the Most Selling Model of Pak Suzuki
Automobiles last year was Alto.
5. Which are the Bottom three less selling model this year?
Dealers
LIANA 11
APV 11
CULTUS 1
ALTO 1
MEHRAN 0
Other 9
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According to our Survey, the Less Three Selling Models of Pak
Suzuki Automobiles this year are Liana, APV and Others.
6. Which is the least selling model this year?
Dealers
LIANA
APV
CULTUS
ALTO
MEHRAN
Other
According to our Survey, the Least Selling Model of Pak Suzuki
Automobiles this year is APV.
7. Which was the least selling model last year?
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Dealers
LIANA
APV
CULTUSALTO
MEHRAN
Other
According to our Survey, the Least Selling Model of Pak Suzuki
Automobiles last year was Liana.
8. Yearly sales of most selling model this year in terms of percentage?
Dealers
1% to 20% 0
21% to 40% 3
41% to 60% 4
61% to 80% 2
81% to 100% 2
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According to our Survey, the Sales of the Most Selling Model of
Pak Suzuki Automobiles this year is in between the range of 41%-
60%.
9. Yearly sales of least selling model this year in terms ofpercentage?
Dealers1% to 20% 8
21% to 40% 3
41% to 60% 0
61% to 80% 0
81% to 100% 0
According to our Survey, the Sales of the Least Selling Model of
Pak Suzuki Automobiles this year is in between the range of 01%-
20%.
10. Yearly sales of least selling model last year in terms of percentage?
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Dealers
1% to 20% 6
21% to 40% 5
41% to 60% 0
61% to 80% 0
81% to 100% 0
According to our Survey, the Sales of the Least Selling Model of
Pak Suzuki Automobiles last year is in between the range of 01%-20%.
11. Reasons of decline of least selling model?
Dealers
Bank Markup 2
General Recession 7
Increase in fuel price 0
Increase in Govt. taxes 2
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According to our Survey, the Reason for Decline in Sales of Pak
Suzuki Automobiles is due to General Recession.
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Conclusion
After having the research completed, we have come to the following factors &decision about the most appropriate prepaid package in the market. As we know
that in the last 10 years telecom industry has developed in Pakistan. We have
evaluated major points in the analysis of the research:
SMS is the most common & most used service of a user, especially in the
race of good network service & less rates; we have data gathered from a
wide range of user of different telecom companies. And through research it
is derived that Telenor provide the best, cheap SMS rates in the market.
Call rates are the benchmark of any telecom company. In todays
competitive world of business and globalization. Calling plays an important
role in overall success of an organization & individual. Business calls,
courtesy calls, calls for meeting, these expenses add up to the whole
expense statement of the year. In our research a section of call rates were
asked. Statistical tools were applied to the data through which Telenor came
at the top; Telenor has the most affordable call rates in the telecom industry.
Globalization is the buzz word of todays business environment; keeping with
the world pace is necessary. Competition domestically and international
effect the business so as an organization has to develop international
operating procedures. In our research international call rates were evaluated
of the telecom companies in which Ufone came the best international rate
provider. Ufone being the best international call rates in the telecomindustry.
The core of the company is its network services it is the backbone of any
telecom company. In the world today, while purchasing a package, people
consider the services. It is the duty of the telecom company to pay keen
interest towards the services. Telenor is doing its job perfectly. Right now the
services of the Telenor are outstanding due to this it capturing the market.
Pakistan is an underdeveloped country its economy is not at the highest
level, people living in the country have less income, and poverty is the basic
problem in our company. So the target audience is evaluates in term of the
living. A proper price related package designed to suit this market. Anaffordable package is the basic hint to capture the market. Providing cheap
call rates, cheap charges are the success factor of the telecom companies.
Telenor has successfully implemented this strategy & having the image of
being cheaper than the other telecom companies.
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Recommendation
After the research, we may recommend the following suggestions,
In today rapid development of technology. Charges as package conversion
also effect the decision in purchasing prepaid packages. Package
Conversion charges are high, user sometimes switch companies because
they cannot switch from on package to other. We want to suggest that the
telecom companies should have low package conversion charges.
The internet is now a good resource and it is also used in many researches
etc. internet has a major role in the business also. Transactions are also
done on internet. Companies use internet, extranet to accomplish business
process. Internet facility is not at the highest level, it does not give proper
bandwidth. Our suggestion is to have good equipment installed for up to
date services of internet to users.
Promotional schemes are very important part of marketing strategy, in
Telecom Company now a days many marketing promotional schemes are
launched which have a negative impact. So the hidden charges in the
marketing strategy should not be there. These charges usually discourage
user to obtain packages present in the market.
Brand loyalty, is the essential ingredient in the success of the company.
Telecom companies should have policies & strategies according to brand
loyalty. This will improve sales & customer relation.
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Bibliography
www.paksuzuki.com.pk