report prepared for: individual presentations and reflection by ian lobko postgraduate diploma in...
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REPORT PREPARED FOR: Individual Presentations and Reflection
BY IAN LOBKO
POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISEASSOCIATE PROFESSOR DR. NITIN SETH
2014
Assignment 4: Individual Presentations and Reflection
ANALOG DATA
Now:
- Images;
- Sounds
In the future:
- Smells;
- Feelings;
- Sense of touch
TOOLS
-Data storage
-Data processing
- Means of communication
- Data transfer
ADC
- Scaners
- Digital camera
- Digital sound
DAC
- Displeys
- Speakers
ADC – analog to digital converter.
DAC – digital to analog converter .
Main tools – server storage, CPU, means of communication (Intranet and Internet).
I. IMPLICATIONS FOR CONSUMERS AND OTHER CUSTOMERS
Transition from:- analog to digit (e-books, mp3, digital TV, digital communication, GPS, and so
on. );- place to space (social networks, market space, online banking, online
studying, work online at home, and so on.);Co-creation of value: Value=Benefits/PriceBenefits:for business:- reduction of prices on goods and services due to the reduced overhead
expenses on the rental of commercial premises, shop assistants, cashiers, security, and so on;
- competitive advantage;- advertising and promotion;for customers:- online comparison of the prices and features of goods on the market;- price reduction (high level of competition);- online purchase with delivery (24/7, online banking, payment in one click).
PRACTICAL CONFIRMATION OF THE THEORY
1. Case analysis of Countdown:
- comparison of retail stores (market place) and its online version (market space);
- benefits for customers (24/7, OneCard, delivery, informing about discounts and
promotions by e-mail, messaging, online);
- benefits for company (attraction and retention of customers via OneCard,
development of online business in the strategic perspective).
2. Assignment 1: Customer Experience Model Analysis base on online store
Torpedo7 (www.torpedo7.co.nz):
- Antecedents – Experience – Consequences;
- confirmation of the theoretical model by customer interviews;
- the use of the model as a testing tool online resources.
THE PROPOSED RESEARCH MODEL AND HYPOTHESES
Source: (Jin & Park, 2006).
II. IMPLICATIONS FOR BUSINESS AND STRATEGY
THE THREE COMPONENTS OF A DIGITAL BUSINESS MODEL
Source: (Weill & Woerner, 2013).
PRACTICAL CONFIRMATION OF THE THEORY
1. Case study: Lexisnexis’ Digital Business Model.
The study businesses model of the company showed how the firm upgraded its businesses model (Weill & Woerner, 2013), where:
Content - Information about other lawyers, legal research, case law, expert commentary, community sites, integrated public records, news and business information.
Experience - Single sign-on, subscription-based; collaboration with peers and customer content; more than 81,000 apps downloaded.
Platform - Global platform, customized locally; enterprise business architecture with global content repository, expanded taxonomies, modular design and global and local innovation.
2. Assignment 2: Company Business Model Analysis.
Our group carried out a study of business model of a company, which is called The Carpenter’s Daughter.
Examining the existing businesses model using the three components of a digital business model and taking into account the wishes of the owner of the company, we have advised the following model:
The Digital System is a complex, which includes: an interactive online store that is integrated into the program management of the enterprise.
Suppliers fabrics and accessories
Design and tailoringWarehouse
Online store
Retail stores
Suppliers Production
Design department
Digital system
WarehouseOnline store
Retail stores
III. IMPLICATIONS OF STAKEHOLDERS AND SOCIETY
Number of social network users worldwide
from 2010 to 2017 (in billions)
Source: www.statista.com (2014)
0,97
1,221,41
1,61
1,821,99
2,162,33
0
0,5
1
1,5
2
2,5
2010 2011 2012 2013 2014 2015 2016 2017
THE INFLUENCE OF SOCIAL NETWORKS ON SOCIETY
AND STAKEHOLDERS
Positive Negative
SOCIETY
- access to the media;- free choice of information;- communication;- exchange of information and
experience;- online shopping;- online banking
- spend all free time online;- health problems;- problems with family relationships;- psychological problems
STAKEHOLDERS
- free communication around the world;
- video conferences;- promotion of goods and services;- search for business partners;- search and staff recruitment
- using social media during working hours;
- discuss corporate issues in social networks;
- leakage of information;- decline in labor productivity
