26 ALIMENTOSSnacks de calidadInkaCrops,productope-ruano para el mundo.InkaCrops,Peruvianpro-duct to the worldQuality snacksFundadaen1998,InkaCropses un buen ejemplo de una empresa peruana que decidi enfrentarse al competitivo mercado mundial como primeraopcinparaluegohacersede unnombreenelpasdeorigen. Ac-tualmenteexportasnacksapasesde tres continentes y piensa expandirse a ms mercados.Empezamosexportandopor145mil dlares,ahoraestamosen4millones dedlaresdeexportacinanual.Lo interesantedelaexperienciacomo exportadores fue contar con socios es-tratgicos, eso nos ayud muchsimo, sealaIgnacioGaraycochea,gerente Comercial de Inka Crops.Desde hace tres aos Inka Crops ofre-ce snacks variados de papas, camotes, yucas,maicesyplatanos;mientras tanto, sigue innovando. En el caso del mazgigantedelCusco,laempresa cuentaconunavariedaddesabores, ademsdeofrecerunadiversidadde empaques y presentaciones. Setrabajaconcultivosquetienen oferta durante todo el ao como el ca-mote y yuca. El pltano tambin crece todo el ao, dice Garaycochea. Grandes mercados LasexportacionesdeInkaCropstie-nencomodestinosprincipalesaEs-tadosUnidos,Canad,ReinoUni-do,Brasil,Japn,Venezuela,Chile, Colombia,entreotrospases.Sibien desean ampliar su comercio en la Co-munidadEuropea,debidoalacrisis econmica del ao 2008, este proyecto an va a esperar. Obviamentenuestroproyectoquiere incluir Europa, ahora nos centramos en completarSudamrica,comoBolivia, EcuadoryArgentina,quenosestn faltando.Nuestrosproductosseven-den desde Punta Arenas hasta Alaska. Nos interesa abrir muchos ms merca-doscomoCoreadelSurylospases rabes, aclara el empresario. Agrega que cada estado de los EEUU escomounpas,porquetienesusre-quisitos, gustos y sabores, que son di-ferentes.ElconsumidordelMidwest noesigualqueunconsumidorcali-fornianoodelaFlorida.Brasilpara mescomouncontinente.Tieneque entenderse as, de estado a estado. Sao Paulo es una cosa, Santa Catalina otra y el nordeste igual.2IHUWDHQHO3HU~Hace ms de tres aos Inka Crops en-tr con fuerza en el mercado nacional, conlaventadesusproductosenlas principales cadenas de autoservicios y tiendas de conveniencia del canal mo-derno limeo y de provincias.Desde el 2007 estamos celebrando la presenciadenuestrosproductosenel mercado interno. Lo hicimos nosotros y muchas empresas que estn apostan-do por el mercado interno, recuerda el gerente Comercial de Inka Crops. Indica que si bien 15 aos atrs el Per noofrecaungranmercado,ahorala situacinhacambiadoyelmercado Ignacio Garaycochea27 FOODSnacionalestadespertandoalanueva ofertadelagromoderno.Existeuna mayor demanda de producto por tipo y calidad,aunqueelmercadodeexpor-tacin sigue siendo el ms importante.Foundedin1998,InkaCrops isagoodexampleofaPeru-viancompanywhichdecided to face the competitive world market asthefirstoptiontothenbecome intoawell-knowncompanyinthe origin country. At present, it exports snacks to countries from three conti-nents and it plans to expand towards more markets.Westartedbyexportingfor145 thousanddollars,nowwereach4mi-llion dollars of annual exportation. The interestingpartofthisexperienceas exporterswastohavestrategicasso-ciates; that helped us a lot, points out Ignacio Garaycochea, Business Mana-ger of Inka Crops.ForthreeyearsInkaCropsisoffering several snacks made of potatoes, sweet potatoes,yuccas,cornsandbananas; meanwhile,itkeepsoninnovating.In the case of the giant corn from Cusco, thecompanyhasavarietyoIfavors. Moreover, they offer a diversity of pac-kages and presentations. We work with crops that have offer duringtheentireyear,suchasthe sweetpotatoandyucca.Thebanana isalsoproducedalltheyear,says Garaycochea.%LJPDUNHWVInkaCropsexportshaveasmain destinations the United States, Cana-da,UnitedKingdom,Brazil,Japan, Venezuela,Chile,Colombia,among othercountries. Althoughtheywant toexpandtheirbusinesswithinthe EuropeanCommunity,duetothe economic crisis of 2008, this project is still pending.Obviouslyourprojectwantstoin-cludeEurope,nowwearefocusing oncompletingSouthAmerica,like Bolivia,EcuadorandArgentina, whichwearelacking.Ourproducts aresoldfromPunta Arenasto Alas-ka.Weareinterestedinopening manymoremarketssuchasSouth KoreaandtheArabcountries,cla-rifies the businessman.He adds that every state of the U.S.A. islikeacountry,becausetheyhave their own demands, tastes and favors, which are different. The Midwest con-sumer is not the same than a California or a Florida consumer. Brazil to me is like a continent. It has to be understood this way, from state to state. Sao Paulo isonething,SantaCatalinaisanother and the northeast another.Offer in PeruOver three years ago Inka Crops ente-redstronglywithinthenationalmar-ket, by selling its products in the main self-serviceschainsandconvenience shopsofthemodernchannelofLima and of provinces.From2007wearecelebratingthe presenceofourproductsintheinter-nal market. We did it as well as many companies that are betting on the inter-nalmarket,recallsthebusinessma-nager of Inka Crops. Hestatesthatalthough15yearsago Peru did not offer a great market, now the situation has changed and the natio-nal market is waking up before the new offer of modern agriculture. There is a bigger demand of product per type and quality; nevertheless the export market is still the most important.Inka Crops recibi el premio a la creatividad empresarialInka Crops received award for entrepreneurial creativity