reporting, comms, social media in cr february 2013 toby webb

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Sustainability/CR Reporting, Communications and Social Media: Trends, the business case, and getting it wrong - and right, in 14 slides Toby Webb, February 28 2013 [email protected] Tobywebb.blogspot.com

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This is an attempt to put some good, and poor practice together on sustainability communications, in PowerPoint/PDF. It's a presentation I am using later this week with my class at Birkbeck, University of London, for a couple of upcoming talks. It makes sense if you click on the links. It's better heard but should make some kind of sense. Let me know if not.

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Page 1: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Sustainability/CR Reporting, Communications and Social Media:

Trends, the business case, and getting it

wrong - and right, in 14 slides

Toby Webb, February 28 2013

[email protected]

Tobywebb.blogspot.com

Page 2: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Why do authentic communications matter

in 2013? Here's one very good reason

Page 5: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Good CR/ Sustainability Reporting

Page 6: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Mediocre CR/ Sustainability Reporting. But why?

Page 10: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Getting Social Media Right

Page 11: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Getting Social Media Right

Page 12: Reporting, Comms, Social Media in CR February 2013 Toby Webb

The 15 New Rules of Authentic Global Sustainability and CR

Communications

And a longer version, with examples

Page 13: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Still the ultimate sustainable business ad?

Still the ultimate sustainable business ad?

Page 14: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Further reading

http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012

http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012

http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy

www.ethicalcorp.com / www.stakeholderintel.com

http://tobywebb.blogspot.co.uk/

http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf

Contact me: [email protected]