reporting inbound marketing results & roi framework xx/xx/xxxx

51

Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Upload: kristina-goodman

Post on 27-Jan-2016

213 views

Category:

Documents

1 download

Report

Download

Tags:

Embed Size (px):

TRANSCRIPT

Page 1: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Reporting Inbound Marketing Results & ROI Framework

xx/xx/xxxx

Reporting Inbound Marketing Results & ROI Framework

xx/xx/xxxx

Page 2: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

2

Driving ROI through Monthly Progress

Meetings = A Win/Win!

Page 3: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

3

Page 4: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

4

Page 5: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Looks pretty good, but how do we know what had an impact

and what didn’t?

Page 6: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

6

Page 7: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

7

Page 8: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Keyword SummaryKeyword Summary

• Observation #1

• Observation #2

Page 9: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Use Keyword Grader To Find Conversion Opportunities for

Campaign

Page 10: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Inbound LinksInbound Links

http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90

• Observation #1• Observation #2

http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90

http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90

Page 11: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Organic TrafficOrganic Traffic• Observation #1

• Observation #2

Page 12: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

12

Page 13: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

13

Page 14: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Landing Page Results

Page 15: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

15

Page 16: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

16

Page 17: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

17

Page 18: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

18

Page 19: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Blog Results

Page 20: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

BlogBlog• Observation #1

• Observation #2

Page 21: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

21

Page 22: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

22

Page 23: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

23

Page 24: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

24

Page 25: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Monthly ReachMonthly Reach• Observation #1

• Observation #2

Page 26: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

AnalyticsAnalytics

http://app.hubspot.com/analytics/sources?portalId=yourdomain

• Observation #1• Observation #2

http://app.hubspot.com/analytics/sources?portalId=yourdomain

Page 27: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

27

Prospect Traffic Review:

Page 28: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Traffic Results

Page 29: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

29

Page 30: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Call To Action Results

Page 31: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

31

Page 32: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

32

What to Report On:

Page 33: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Email Results

Page 34: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

34

Page 35: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

35

Page 36: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

36

Page 37: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

37

Page 38: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Lead Nurturing Results

Page 39: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

39

Page 40: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

40

What to report on:

Page 41: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

If we look at

VISITS,where did most of

our traffic come from?

Page 42: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

If we look at

LEADS,where did most of

our leads come from?

Page 43: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

If we look at

CUSTOMERS,

where did most of our revenue come from?

Page 44: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

What Source converted

CUSTOMERS at a higher rate?

Page 45: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

45

Page 46: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Website Competitors Comparison

Website Competitors Comparison

• Observation #1

• Observation #2

http://yourdomain.com/app/website-grader/

http://doteduguru.demo6.hubspot.com/app/website-grader/

Page 47: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Website Competitors Comparison

Website Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

http://doteduguru.demo6.hubspot.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

• Observation #1• Observation #2

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1

Page 48: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Website Competitors Comparison

Website Competitors Comparison

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1

• Observation #1• Observation #2

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1

http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1

Page 49: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

49

Presenting ROI/Meeting Success Factors

Page 50: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

Make them frequent (monthly)

Have a clear agenda + materials ready

Prepare attendees, practice crowd control

Save time for discussions/debrief

1234

Page 51: Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx

51

More Resources from Hubspot:

IEEE SENSORS JOURNAL, VOL. XX, NO. XX, XXXXXXXXX XXXX …sail.unist.ac.kr/papers/DELEE_SENSORS_under_review.pdf · XX, XXXXXXXXX XXXX 1 A Scalable and Flexible Repository for Big

S1ortizengineered.com/downloads/Waste-Water-Oxidation-Ditch.pdfXXXX XXXX XXXXX XXXX, XX XXXXX XXXXXX XXXX XXXX, XX XXXXX OXIDATION DITCH SLAB PLAN GENERAL NOTES: 1. Lap splices calculated

Xx x Xxxx Xx Xxxx REV Xx Civil Structural Design Basis

XXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXX … · XXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXX XXXXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXX XXXX XXXX XXXX XXX XXXXXXXXXXX XX XXXXXXXXXXXXXXXXXX

XX X XXXX XX XXXX 1Rev Xx Tank Farm Sleeper Design

l-ff-žf* aagtiä 1234567 xx-xxxx-xxxx xx-xxxx-xxxx [email protected] xx-xxxx-xxxx [email protected] UPDATE Toyota VI .84 Batt: 13.32 V Batt: 13.28 V Batt: 13.32 V LEXUS Batt:

Technical Bulletin 016 RevD XX/XX/XXXX Zero 3620

GENERIC COLORIZED JOURNAL, VOL. XX, NO. XX, XXXX 2020 1

App A 0 slip sheet - azdeq.gov A.pdfxxxx xxxxxxxx xxxxxxxx xxxx xxxx xxx xxxx xxxx temperature switch n.o. xxxx xxxxxxxx h o a x x xxxx xxxxxxx xx xx xx xxxx x xxxx x …

T900A - decathlonsav · T900A DOMYOS T900A xxxx.xxx Serial number (xx) xx xxxx xxxx xxxx (xx)..... Serial number T900A 89 kg / 196,2 lbs

TM XXXXX-XX-XXX-XXX/XXXXX XXXX-XX-XXX-XXXX

XXX-XXXX-XX-XX XXX-XXXX-XX-XX XXX-XXXX-XX-XX · PDF fileXXX-XXXX-XX-XX XXX-XXXX-XX-XX For more info about Bronto Apps, contact us at 888-BRONTO-1 or visit . Home Contacts

Expiration Date: XX/XX/XXXX Application for … · OMB Approval: 1205-0451 Expiration Date: XX/XX/XXXX Application for Permanent Employment Certification ETA Form 9089 – Instructions

REVISION R SEAR-XX-XX.X-XX-XXXX

cmes.org · 2019-07-12 · g xxxx-xx-xx 10 xxxx-xx-xx Bk-Ìõ . 15

xxx xxx xx xx xxxxx xx xxx x xxxx xxx Progress report on

Your Company Name Monthly Marketing Results xx/xx/xxxx

West Seattle Bridge Community Task Force...Date (xx/xx/xxxx)Date (xx/xx/xxxx) Department NameDepartment of Finance and Administrative ServicesPage Number 1 West Seattle Bridge Community

App A 0 slip sheet - azdeq.gov XX XX XX XXXX X XXXX X XXXXFU## AMPS CR CR X1 X2 XXXX HP HP OL XXXX XXXX XXXXXXXX XXXX XXXX X XXXX OL XXXX XXXXXXX X XXXX XXXXXXX X XXXX EQUIPMENT TAG

INSURANCE VALUATION REPORT - propertyvaluation.melbourne€¦ · VALUATION OFFICE Units X- /XX Xx Xxxxxx Xxxx, Xxxxxxxx Xxxx Xxx XXXX Xth Xxx Xxxx Mason’s Valuation Office Job Ref

OMB No. xxxx-xxxx: Approval Expires xx/xx/xxxx DC

XX X XXXX XX XXXX Rev XX Manifold Crane Supporting Structure and Pipe Supporting Platforms

xxxxxxxxxxxxxxxxxxxxxxxxxxxxx · xxxxxxxxxxxxxxx xxxxxxxx xx xxxx xxxxxxxxx

xxxxaxx«.xxxxxxxxx ax xxxxx..xx..xxxxx ox xxxxxxx..xx ......xxxxaxx«.xxxxxxxxx ax xxxxx..xx..xxxxx ox xxxxxxx..xx.xxxx xxx...xx..xxxxxxx xxxxxx..xx...xxxx ax xxxx«xx..xxxxxxx ox

No.: MD-20042-EN ECO EPD: XXXXXXXX Issued: xx-xx-xxxx ... · ECO EPD: XXXXXXXX Issued: xx-xx-xxxx Valid to: xx-xx-xxxx EPD VERIFIED ENVIRONMENTAL PRODUCT DECLARATION | ISO 14025 &

Premium Building Products By - Amazon S3 · X XX XX XXX X XX XX XXX XX XXXX XXX XXX XX XXX XXXXX XXX XXXX XXXX XXX XXX XXX XXX N/A N/A N/A XXX N/A N/A N/A XXX ... tread applicatio

Date: XX/XX/XXXX

Te I xx-xxxx—xxxx Tel. xx—xxxx-xxxx 2. 3. a Created Date 10/8/2012 9:57:12 AM

by Deviant Ollam Event Name XXXX-XX-XX

Essay Fundamentals 8-Converting Outlines to Essays€¦ · Xxxxx XXX XXXX XXXXXXX XXXX XX XXXXX X XXXX XXX XXXX XX xxxxxxx. Xxxxx xxx xxxx XXXXXXX XXXX XX XXXXX X XXXX XXX XXXX XXX

SAMPLE XXXX XXXX XXXX XX/XX - Toco Warranty...XXXX XXXX XXXX. XX/XX. Page 2 of 2 Rev. 07/15 See page 2 for additional terms and conditions. IMPORTANT: Purchaser has made total payments

Premium Vinyl · OXXO XXX OXX XXXX XXXX XXXO XXXX OXXX OXXXO OXXXO XXXXX XXXXX OXXXXO XXXXXX LEFT-HAND POCKET RIGHT-HAND POCKET TERR TERR T T T T ETERR T T X XX XX XX XXX XXXX XXXX

(Part Numbers: LCS-xxxx-xx-xx ) - AMS Technologies€¦ · (Part Numbers: LCS-xxxx-xx-xx ) Mightex Simply Brighter Mightex Systems, 2343 Brimley Road, Suite 868, Toronto, Ontario

Effective Date: XX/XX/XXXX Hanford Air Operating Permit ...Effective Date: XX/XX/XXXX Hanford Air Operating Permit Expiration Date: XX/XX/XXXX Permit No. 00-05-06 Renewal 3 Page iii

XXXX XXXX XXXX XXXX XXXX XX …