reporting pls mobi data

7/21/2019 REporting PLS MOBI Data

1/19

Reporting PLS Analysis

(MOBI250 data and sample size=250)

Once you had draw the model

Click Calculate and press PLS Algorithm


2/19

Just Click Finish


3/19

Inside the blue circle value its represent the ! value

"he line connecting the studied constructs indicate the Std #eta value

#ased on the above results you need to check on the loadings value o$ each o$ the

studied constructs that having less than %&' loading value and you need to remove

it one by one (i$ there are more loading values less than %&') and a$ter you delete

the item you need to Click Calculate and press PLS Algorithm and check whether

there is*are value less than %&') and repeat the steps&

+ote, i$ the construct items le$t two and you had $ound one the item having low

loading (-%&') don.t delete it


4/19

/elete item o$ C0SL! (%&12') and run calculate

Although there are no more loading below %&' but ne3t criteria is to check the A45

value must be above %&'

Click on eport and click 6"7L 5PO"


5/19

Click on 8uality Criteria and check this table

Quality Criteria

AVE Composite

Reliability R Square

Cronbachs

Alpha Communality Redundancy

Expectation 0.479708 0.732782 0.451903 0.479708

Loyalty 0.765353 0.866731 0.428502 0.702727 0.765353 0.317196

Quality 0.576649 0.904693 0.311706 0.877010 0.576649 0.178825

Satisfaction 0.693605 0.871568 0.666719 0.779195 0.693605 0.054308

Value 0.848441 0.917976 0.345499 0.823632 0.848441 0.030538

"he above table show that the A45 value $or 53pectation (0.479708) is below 0.5 (The AVEvalues require !o have a! leas! 0.5)

There"ore# we $ee !o %he%& o$ !he loai$' !ha! havi$' low !ha$ !he o!hers loai$' !he$ we ele!e i! i$

orer !o ush !he AVE s%ore "or 53pectation


6/19

6ere we decided to delete C059: (loading value is %&;!;)& +ote, I$ you compare

among the loadings o$ 53pectation this C059: (loading value is %&;!;) item appears

to be the lowest among the rest&

+e3t Click Calculate and run PLS Algorithm


7/19

Click on eport and click 6"7L 5PO" again Click 8uality Criteria

Quality Criteria

Overvie

AVE Composite


Cronbachs


Expectation 0.661479 0.795891 0.491481 0.661478

Loyalty 0.765354 0.866732 0.428607 0.702727 0.765354 0.317275

Quality 0.576666 0.904704 0.235752 0.877010 0.576666 0.136008

Satisfaction 0.693584 0.871553 0.666911 0.779195 0.693584 0.047672

Value 0.848412 0.917959 0.343970 0.823632 0.848412 0.007856

"he above results appear to be having ade


8/19

j = flow index across all reflective measurement model

Measures the reliability of indicators The value is between 0 and 1 Composite reliability should be 0. or higher to indicate ade!uate convergence or internalconsistency "#efen et al.$ %000&.

%i = s!uared loadings of indicator i of a latent variable

var"i & = s!uared measurement error of indicator i

Comparable to the proportion of variance explained in factor analysis 'alue ranges from 0 and 1.(') should exceed 0.* to suggest ade!uate convergent validity "+ago,,i - i$ 1/ 2ornell -3arc4er$ 1/1&.

Ater yo! "ad satis#ed $it" t"e res!lts (no Lo$ loading %elo$ 0&5' and

"aing ade!ate A*+ and ,R al!es) yo! -an pro-eed or %ootstrapping

(to -"e-. on $"i-" independent aria%les are "aing signi#-ant e/e-ts on

t"e * )


9/19

Sample si=e > !'% #ootstrap > '%% ( best number '%%% but it will to ages to run)

Press Finish


10/19

In order to check the signi?cant levels ( see the line arrow) you need to look at the

t@value

Signi?cant Levels

1 tail 2 tail

1% ** 2.33 2.58

5%* 1.645 1.96

Next step is to click on Report and HTM R!"#RT


11/19

ou will get all the results see below


12/19

!ath Coefficients "#ean$ S%&EV$ %'Values(

Ori)inal

Sample "O(

Sample

#ean "#(

Standard

&eviation

"S%&EV(

Standard

Error "S%ERR(

% Statistics "*

O+S%ERR*(

Expectation ',Quality

0.485543 0.495395 0.053241 0.053241 9.119746

Expectation ',

Satisfaction0.083631 0.084437 0.047950 0.047950 1.744146

Expectation ',

Value0.016102 0.018038 0.071342 0.071342 0.225700

Quality ',

Satisfaction0.629769 0.629471 0.052083 0.052083 12.091726

Quality ', Value 0.578503 0.580711 0.070627 0.070627 8.190976

Satisfaction ',

Loyalty0.654681 0.655475 0.056613 0.056613 11.564090

Value ',

Satisfaction0.212104 0.210772 0.057814 0.057814 3.668742

1ig"lig"ts tal!es are s"o$ing signi#-ant al!es

1o$ to Report PLS res!lts

3& Meas!rement Modela& ,onergent *alidity

%& is-riminant *alidity-& ,ross Loading2& Str!-t!ral Model4& oodness o 6its7& Predi-tie Relean-e

Reporting Meas!rement Model


13/19

$oner&ent 'alidit(

u!er *oai$'s

Expectation Loyalty Quality Satisfaction Value

C-E./ 0.850779C-E.0 0.774036

C-SA/ 0.799707

C-SA0 0.848363

C-SA1 0.849411

C-SL/ 0.825309

C-SL1 0.921723

!ERQ/ 0.799902

!ERQ0 0.638511

!ERQ1 0.785141

!ERQ2 0.770009

!ERQ3 0.756084

!ERQ4 0.773683

!ERQ5 0.780713

!ERV/ 0.902035

!ERV0 0.939765

+e"le%!ive ,$i%a!ors use u!er *oai$'s +esul!s

-ora!ive ,$i%a!ors use u!er wei'h!s +esul!s

AVE Composite


Cronbachs


Expectation 0.661479 0.795891 0.491481 0.661478

Loyalty 0.765354 0.866732 0.428607 0.702727 0.765354 0.317275

Quality 0.576666 0.904704 0.235752 0.877010 0.576666 0.136008

Satisfaction 0.693584 0.871553 0.666911 0.779195 0.693584 0.047672

Value 0.848412 0.917959 0.343970 0.823632 0.848412 0.007856

Ta)le1 $oner&ent 'alidit(

$onstrct Measre+ent ,te+ oadin& -'!a $R) $ron)ac /


14/19

!xpectation $0!1 .851 .661 .96 .491

$0!2 .4

atisaction $0-1 .8 .694 .82 .9

$0-2 .848

$0-3 .849

o(alt( $01 .825 .65 .86 .3

$03 .922

alit( "!R1 .8 .5 .95 .8

"!R2 .639

"!R3 .85

"!R4 .

"!R5 .56

"!R6 .4

"!R .81

"erceied 'ale "!R'1 .92 .848 .918 .824

"!R'2 .94a -'! 7 s++ation o sared actor loadin&s:;s++ation o sared actor loadin&s: s++ation o error ariances:

)$o+posite relia)ilit( 7 sare o te s++ation o te actor loadin&s:;

Reporting Discriminant Validity

?o to report clickLatent Variable Correlations nderquality criteria

*a!e$! Variable /orrela!io$s


15/19


Expectation 1

Loyalty 0.356099 1

Quality 0.485543 0.540126 1

Satisfaction 0.452404 0.654681 0.794737 1

Value 0.29699 0.522662 0.586321 0.606189 1

AVE

>s


16/19


C-E./ 6783/ 0.273 0.436 0.372 0.294

C-E.0 67552 0.312 0.348 0.366 0.180

C-SA/ 0.423 0.508 0.641 67866 0.411

C-SA0 0.351 0.495 0.669 67828 0.492

C-SA1 0.361 0.623 0.674 67829 0.599

C-SL/ 0.293 67803 0.394 0.455 0.413

C-SL1 0.329 67900 0.534 0.662 0.494

!ERQ/ 0.380 0.483 67866 0.681 0.470

!ERQ0 0.296 0.366 67419 0.490 0.308

!ERQ1 0.400 0.464 67583 0.644 0.474

!ERQ2 0.350 0.373 67556 0.601 0.395

!ERQ3 0.395 0.376 67534 0.524 0.465

!ERQ4 0.385 0.344 67552 0.549 0.411

!ERQ5 0.367 0.444 6758/ 0.698 0.554

!ERV/ 0.253 0.415 0.474 0.486 67960

!ERV0 0.291 0.536 0.594 0.618 67926

HoriDantal ceck discri+inant alidit( E 'ertical ceck coner&ent alidit( it +st not i&er tan te

loadin& o te aria)le in )old ite+s:

#tructural $odel

-ter (o ad )ootstrap $lick Report and ?o to pat coeicient


17/19

To ceck te reslts o te std( H(potesis Testin&:

!ath Coefficients "#ean$ S%&EV$ %'Values(

Ori)inal

Sample "O(

Sample

#ean "#(

Standard

&eviation

"S%&EV(

Standard

Error "S%ERR(

% Statistics "*

O+S%ERR*(

Expectation ',

Quality0.485543 0.490326 0.057296 0.057296 8.474260

Expectation ',

Satisfaction0.083631 0.085422 0.048431 0.048431 1.726801

Expectation ',

Value0.016102 0.019733 0.068805 0.068805 0.234021

Quality ',

Satisfaction 0.629769 0.629886 0.050101 0.050101 12.569874

Quality ', Value 0.578503 0.574770 0.070193 0.070193 8.241597

Satisfaction ',

Loyalty0.654681 0.654898 0.055638 0.055638 11.766767

Value ',

Satisfaction0.212104 0.210803 0.057368 0.057368 3.697261

remove the two columns (highlighted in red color)

Signi?cant Levels

1 tail 2 tail1% ** 2.33 2.58

5%* 1.645 1.96

%riginal #ample &o' is t(e #td )eta

Reporting #tructural $odel

Std7 :eta SE t'value


18/19

Coefficient

Expectation ', Quality 0.485543 0.057296 8.474260

Expectation ',

Satisfaction0.083631 0.048431 1.726801

Expectation ', Value 0.016102 0.068805 0.234021

Quality ', Satisfaction 0.629769 0.050101 12.569874

Quality ', Value 0.578503 0.070193 8.241597

Satisfaction ', Loyalty 0.654681 0.055638 11.766767

Value ', Satisfaction 0.212104 0.057368 3.697261

*ypot(esis Relations(ip #td. )eta #+ t,-alue Decision#upported

H1 !xpectation FG alit( .486 .5 8.44** pported

H2 !xpectation FG atisaction .84 .48 1.2* pported

H3 !xpectation FG 'ale .16 .69 .234 Not pported

H4 alit( FG atisaction .63 .5 12.5** pported

H5 alit( FG 'ale .59 . 8.242** pported

H6 atisaction FG o(alt( .655 .56 11.6** pported

H 'ale FG atisaction .212 .5 3.69** pported

EEp%&%1(!&::)G E%&%'(1&;D')

Or t@values - 1&;'E(p%&%')G t@values - !&::EE (p%&%1)

Signi?cant Levels

1 tail 2 tail

1% ** 2.33 2.58

5%* 1.645 1.96


19/19

reporting pls mobi data

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