reports oct

7/23/2019 Reports Oct

1/7

Adwords Performance Report

1 Oct 2015 31 Oct 2015

273-796-7716

etraffic.com.au


2/7

Key Performance Metrics

Performance Comparison - This Month vs. Last Month

Campaign Summary

Top Ad Groups by Clicks

Clicks

98226%

Impr

83,365517%

CTR

1.18%80%

Avg Pos

3.135%

Conv

1391,886%

Conv Rate

14.15%1,472%

Cost / Conv

$20.0695%

Title Clicks Impr CTR Avg Pos Conv Conv Rate Cost / Conv

Month Before Last 781 13,520 5.78% 2.3 7 0.90% $397.86

Last Month 982 83,365 1.18% 3.1 139 14.15% $20.06

Change

201

69,845

4.60%

0.80

132

13.25%

$377.80

% Change

26%

517%

80%

35%

1,886%

1,472%

95%

Campaign Clicks Impr CTR Avg Pos Conv Conv Rate

eTraffic_VIC 861 62,921 1.37% 3.6 122 14.17%

TCB - QLD Search - Optimized 44 1,677 2.62% 3.6 6 13.64%

eTraffic_Remarketing 43 17,525 0.25% 1.1 3 6.98%

TCB - ACT Low CPA - Optimized 31 479 6.47% 2.2 8 25.81%

*eTraffic - ACT 3 763 0.39% 2.5 0 0.00%

Ad Group Clicks Impr CTR Avg Pos Conv Conv Rate

cash for car 205 9,179 2.23% 4.6 42 20.49%

sell used car 109 20,728 0.53% 3.2 4 3.67%

2nd hand car 95 2,744 3.46% 3.4 3 3.16%

buy used car 68 7,603 0.89% 3.6 3 4.41%

car buyers 67 4,737 1.41% 3.7 6 8.96%


3/7

Top Keywords by Clicks

Top Text Ads by Clicks

Keyword Clicks Impr CTR Avg Pos Conv Conv Rate

cash for cars 97 3,765 2.58% 4.2 14 14.43%

sell used cars 92 20,270 0.45% 3.2 2 2.17%

car buyers 60 4,087 1.47% 3.7 5 8.33%

used car buyers 56 2,834 1.98% 3.3 2 3.57%

sell +second +hand +car 52 885 5.88% 2.9 1 1.92%

+selling car 43 3,865 1.11% 3.0 12 27.91%

sell 2nd hand car 42 1,746 2.41% 3.7 2 4.76%

cash used car 37 1,366 2.71% 3.6 10 27.03%

we buy cars 34 1,485 2.29% 4.7 4 11.76%

cash used car 32 1,450 2.21% 4.9 5 15.63%

buy my car 30 1,247 2.41% 3.6 3 10.00%

+used +car for sale 26 3,289 0.79% 4.2 0 0.00%

cash your car 23 684 3.36% 4.6 7 30.43%

+cash for +cars

+melbourne

22 1,318 1.67% 5.0 7 31.82%

+buy +used +car 19 1,450 1.31% 2.6 2 10.53%

Ad Clicks Impr CTR Avg Pos Conv Conv Rate

We Pay Cash For Your Car

www.TheCarBuyers.com.au/CashYourCarThe Easiest Way to Sell Your Car.

Get Free Valuation Now, Contact Us!

76 3,200 2.38% 4.6 14 18.42%

Cash for Your Old Car?

www.TheCarBuyers.com.au/CashYourCar

Find Real Car Buyers w/ No Hassle.

We Pay More - Sell Your Car Now!

67 2,979 2.25% 4.8 15 22.39%

Used Car? Sell for Cash




61 11,280 0.54% 3.0 1 1.64%

Used Car? Sell for Cash




38 1,218 3.12% 3.5 0 0.00%

Sell Your Car for Cash


The Easiest Way to Sell Your Car.

Get Free Valuation Now, Contact Us!

34 2,353 1.44% 5.0 5 14.71%


4/7

Geographic Distribution of Impressions

Trac Trends By Hour

3,275

274

3,027

75,476

426

Map data 2015 Google, ZEN

Country Region City Impr Clicks CTR Avg Pos Conv

Australia Victoria Melbourne 72,033 807 1.12 3.2 117

Australia Queensland Brisbane 2,807 34 1.21 2.1 5

Australia Australian Capital

Territory

Canberra 1,450 34 2.34 2.2 8

Australia Victoria Unspecified 1,263 34 2.69 3.3 6

Australia New South Wales Sydney 1,321 9 0.68 1.1 0

Australia Victoria Shepparton 217 8 3.69 2.8 0

Australia Victoria Ballarat 352 7 1.99 3.3 0

Australia Victoria Bendigo 295 6 2.03 3.2 0

Australia Victoria Geelong 536 5 0.93 3.5 0

Australia Victoria Wodonga 130 5 3.85 2.5 0

Australia Queensland Gold Coast 164 4 2.44 3.7 0

Australia South Australia Adelaide 515 3 0.58 1.0 0

Australia Queensland Townsville 181 3 1.66 3.3 0

Australia Victoria Mildura 142 3 2.11 3.0 0

Australia Western Australia Perth 426 1 0.23 1.2 0


5/7

Impressions vs. Clicks

I mpress ions Clic ks

S M T W T F S0

500

1,000

1,500

2,000

0.0

7.5

15.0

22.5

30.0

Impressions


6/7

Trac by Device and Network

Clicks & Conversions by Device and Network

Report SummaryFor October, we started targeting Victoria only and setup remarketing. Other states are to be targeted by November with client approval. There a

days during this month when our /cash-for-cars page is down as this serves as our landing page. We've improved our keywords by expanding it w

adding negatives to lter out irrelevant searches.

Impressions ImpressionsTablets with full browsers

Mobile devices with full

browsers

Computers

10.6%

49.3%

40.1%

Display Network

Search partners

Google search21%

44.4%

34.6%

Clicks ClicksTablets with full browsers


browsers

Computers

10.1%

34.1%

55.8%

Display Network

Search partners

Google search8.6%

87.1%

Clicks ClicksTablets with full browsers


browsers

Computers

10.1%

34.1%

55.8%

Display Network

Search partners

Google search8.6%

87.1%

Conversions ConversionsTablets with full browsers


browsers

Computers

11.5%

38.1%

50.4%

Display Network

Search partners

Google search

95%


7/7

We have enabled conversion tracking; and as a result:

1,886% increase in conversions

1,472% increase in conversion rate

95% decrease in cost per conversions

These were achieved with 26% more clicks and with 517% increase in impressions for the month.

For November, we are improving our ad position to rank always on the top 3 and to be always visible on relevant searches.

reports oct

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