representation on men in gta
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Recap
• What is femininity?
• What is patriarchy?
•
What theory did Laura Mulvey writeabout?
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Femininity
• femininity is culturally determined and
matter of choice – it refers to the pattern of
behaviour and qualities of behaviour that
we normally associate with being female.
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atriarchy
• ! system where men have power and
control society.
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"he Male #a$e
• Laura Mulvey %&''&( argues that in film
women are ob)ects to be ga$ed on as the
camera acts as the masculine eye from a
male viewpoint – loo*ing at women in a
way that reflects masculine desires
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GTA V: 8 Reasons Why It’s
Blatantly Misogynous
1=N!!!!"# V$R% &$'I&T
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+ther points?
• !rguments against?
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Representations of Men
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Objectives
• To explore masculinity and how it isrepresented in the media
• To understand the stereotypicalrepresentations of men in the media
• To understand how representationschange over time.
• To explore the representation of men incase studies - GTA
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,efinitions
• &e( – biological grouping – what ma*es
us male and female
• Gen)e* –this is effected and created by
social and cultural influences %what is
means to be a man and or a woman(
• Not fi(e) - "his changes over time – thin*
bac* to representations of women
%traditional to modern(
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ntroduction to Representation
• Media is a powerful means by whichmessages are transmitted to thepublic. How masculinity or
‘maleness’ is shown in those textscan have the power to help denewhat masculinity is.
• These stereotypes are found inctional and non ctional formats:lm T! games maga"ines adverts
music newspapers.
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T*a)itional Re+*esentations:
1,"-s house.ife ste*eoty+e
/ost 0eminism: a)y
Gaga2 A3tion 4e*oine
an) 5onve*gen3e
0emininity1,6-s:
0eminist
movement
5ontinuation of &e(ual
7e3tifi3ation9Beauty
Myth
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Male Stereotypes• Masculinity is often represented in media
texts through using stereotypes or setcharacters #archetypes$: encoded via arange of semiotic codes % dress speech
performance etc.
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Masculinity
• Task: What do you think it means to bemasculine?
•Can you think of examples from the mediawho represent what masculinity is?
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Masculinity as defined in the
&'/0s120s3• Rugged features
• Moustaches and stubble
•
Long hair • ,emin
• +pen shirt and medallions
•
4eing rough and ready• !ction5 violence and general 6toughness7
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Masculinity
• !s you have probably noticed. "hose
images %/0s120s( are now somewhat
dated8
• 9ontrast with modern images of
masculinity
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9ontemporary Representations
of Masculinity3
Modern characters are seen as in being
touch with their feminine side5 showing
emotions5 shopping and ta*ing care of their
appearance.
"h M t l d th ;
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"he Metrose:ual and the ;ew
Man• n the mid &''07s – development of
representations of masculinity shift
• "he young5 single man with a disposable
income5 living in the city• "he Meterose:ual man is not gay but
often confused with being homose:ual
•
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• ,emonstrates that representations of
masculinity has a tendency to changeover time
• "his leaves us with a rather mi:ed bag of
the features of masculinity in the media8
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"he Female #a$e
• "he female ga$e
• Females are now being placed in a
position of the sub)ect5 and males are
more frequently being placed in the
inferior position of the ob)ect. Women are
more often ta*ing on a position of power
when placed in advertisements with men.
http://www.salon.com/2013/06/17/how_kraft_salad_dressing_is_profiting_off_the_female_gaze/http://www.salon.com/2013/06/17/how_kraft_salad_dressing_is_profiting_off_the_female_gaze/
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9ase =tudy3 &
• Alte*native Re+*esentation of men the
Metrose:ual man %heterose:ual men with
feminine characteristics(
• #avin and >oey sse: Ma*eover
• http311www.youtube.com1watch?v@AqdcdB
!fBC
http://www.youtube.com/watch?v=Qqdcd6Af6EYhttp://www.youtube.com/watch?v=Qqdcd6Af6EYhttp://www.youtube.com/watch?v=Qqdcd6Af6EYhttp://www.youtube.com/watch?v=Qqdcd6Af6EY
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9hanges over timeD
• !lthough it is clear that representations ofmasculinity have changed over time5 the
dominant representation of masculinity still
focuses on3
• 4ody image
•
hysical strength• =e:ual attractiveness and relationships
with women
•
ower and independence
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!lternative Representation of
Men – Lifestyle Maga$ines• +ne media area that has developed
dramatically is men7s lifestyle maga$ines.
• !spirational – role models
• 9oncentrating on representing body
image – the perfect body8
• mages manipulated
• Maga$ines refer to 6se:7 rather than
relationships
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5ase &tu)y : Representation
of Men in maga$ines
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Representation and Eiolence3
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Representations and Eiolence
• !rea which has been researched – males
and violence in the media.
• $a*+ an) ;at< 1,,,> argue that media is
responsible for a 6steady stream of images
which define manhood as connected with
dominance, violence and control 7.
• "he media appears to show that this it is6normal and accepted7 part of masculinity.
R t ti f M i ! ti
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Representation of Men in !ction
Films3 resent ,ayD
9aptain !merica
"railer
! challenge to
the stereotype5 -
>uno "railer
http://www.youtube.com/watch?v=-J3HfllvXWEhttp://www.youtube.com/watch?v=-J3HfllvXWEhttp://www.youtube.com/watch?v=QuN0Z65sp5chttp://www.youtube.com/watch?v=QuN0Z65sp5chttp://www.youtube.com/watch?v=-J3HfllvXWEhttp://www.youtube.com/watch?v=-J3HfllvXWE
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• Research conducted in &''' –by pressure
group 5hil)*en No.5 found that there
were / common stereotypical
representations of men in the media.
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The ‘&trong &ilent’ type
• 'ecisive
• (n control
• (ndependent
• )nemotional
• *eliable
h ,
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The ‘+o,er’
• Funny
• mmature
• motionally retarded
• !sse:ual
• Flippant
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The ‘-ig &hot -usinessman’
• rofessional
• &uccessful
• *ich
• owerful
• /rrogant
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• 0ell Meaning
• )nintelligent
• 1lumsy
• (rresponsible
• &ocially (nept
•
1hildish
The ‘2ovable -u3oon’
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The ‘/ction Hero’
• /ggressive
• !iolent
• (ndependent
• &exual
• &trong
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The ‘4utdoors’ Man
• /t one with nature
• (nstinctive
• 5nowledgeable
• ractical
• &trong
•
6earless
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The ‘7ee, or 8erd’
•9uiet
• Thoughtful
• &hy
• Technically capable• oor social s,ills
• (ntroverted
• 2oner
• (ntellectual
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ey terms
• Reinforcing stereotypes
• =ubverting stereotypes
C R i
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Common Representationsof Masculinity?
• Men are ‘active agents’ #womenpassive male ga"e$. Men ‘do’ things.#the hero’s ;ourney’$.
• Men can be physical rational andproblemsolving archetypes.
• Men can be unemotional or averse to
empathy.• Men cannot show wea,ness or
emotion.
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Conclusions?
• Men are overwhelmingly representedpositively or sympathetically
• 0here men are represented
negatively they are usually giventraits that are often stereotypically‘feminine’. e.g. physically wea,emotional untrustworthy etc.
• Men
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=tretch and 9hallenge•
#"! G• !nalyse the representation of men3
• Ans.e* the follo.ing ?uestions:@
• &.
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"o
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• http311gta.wi*ia.com1"revorhilips
• http311gta.wi*ia.com1Fran*lin9linton
• http311gta.wi*ia.com1Michael,e=anta
http://gta.wikia.com/Trevor_Philipshttp://gta.wikia.com/Franklin_Clintonhttp://gta.wikia.com/Michael_De_Santahttp://gta.wikia.com/Michael_De_Santahttp://gta.wikia.com/Michael_De_Santahttp://gta.wikia.com/Franklin_Clintonhttp://gta.wikia.com/Franklin_Clintonhttp://gta.wikia.com/Trevor_Philipshttp://gta.wikia.com/Trevor_Philips