repurposing secrets™€¦ · repurposing secrets™ “the fastest, easiest and most reliable way...

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1 Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder of MarketingOnline.com *This 25-question assessment measures how well your digital marketing stacks-up against your closest competitors: MarketingOnlineFunnel.com

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Page 1: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

1

Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE”

by

Alex Mandossian CEO & Founder of

MarketingOnline.com

*This 25-question assessment measures how well your digital marketing stacks-up against your closest competitors: MarketingOnlineFunnel.com

Page 2: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

2

5 Unique Advantages of Repurposing

1) Increased _________________

2) More mass ________________

3) Faster ____________________

4) Easier _____________ building

5) Ideal for _______ - challenged

Useful Take-Aways:

“My life is my message.”

Mahatma Gandhi (1869–1948), spiritual leader and pioneer of non-violent, mass civil disobedience (a.k.a. “Satayagraha”)

Page 3: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

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Repurposing Starts with Your Message

TIP: Easiest content to repurpose is __________ word.

YOU are the Message!

Teleseminar Series

“How To” Course

CD Set

Pre-Loaded MP3 Player

Podcast

Book

Online eCourse

“We don’t see things as they are, we see things as we are.”

Anais Nin (1903–1977) French novelist and diarist.

Page 4: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

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3 Reasons Why Repurposing Can Fail

1) You FAIL to ______________ 2) You FAIL to ______________

3) You FAIL to ______________

4 Ways to Play the Repurposing Game

1) _____________ to play

2) _____________ to play

3) Play NOT to ________

4) You play to ________!

Useful Take-Aways:

Useful Take-Aways:

“Only those who risk going too far can possibly find out how far they can go.”

T.S. Eliot (1888-1965), American- British poet and literary critic.

Page 5: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

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2 Results in Playing “Winnable Game”

Result #1: You __________!

Result #2: You __________!

3 Repurposing Curriculum Questions

1) WHY _________? (Relevancy)

2) WHY _________? (Credibility)

3) WHY _________? (Urgency)

Useful Take-Aways:

Useful Take-Aways:

“The greatest problem of communication is the illusion that it has been accomplished.”

George Bernard Shaw (1856 – 1950), Irish playwright and critic; quoted from a personal correspondence to a colleague.

Page 6: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

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Introducing the “Repurposing Wheel”

“The only difference between a problem and a solution is that everybody usually understands the solution.”

Charles Kettering (1876–1958), industrialist, inventor of lighting and ignition systems for cars.

Page 7: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

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Repurpose Your MESSAGE in 24 Ways 1) ____________________ 13) ____________________

2) ____________________ 14) ____________________

3) ____________________ 15) ____________________

4) ____________________ 16) ____________________

5) ____________________ 17) ____________________

6) ____________________ 18) ____________________

7) ____________________ 19) ____________________

8) ____________________ 20) ____________________

9) ____________________ 21) ____________________

10) ____________________ 22) ____________________

11) ____________________ 23) ____________________

12) ____________________ 24) ____________________

Page 8: Repurposing Secrets™€¦ · Repurposing Secrets™ “The Fastest, Easiest and Most Reliable Way to Dramatically Boost Your Marketing EXPOSURE” by Alex Mandossian CEO & Founder

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3-Step Repurposing Action Plan

STEP #1: The __________ word is the fastest, easiest and most economical type of content to repurpose for profits.

STEP #2: The Repurposing ___________ helps you monetize your message faster, easier and with less human effort.

STEP #3: You now have ____ new repurposing tactics to monetize your message.

“Progress comes from care more about what needs to be done than about who gets the credit.”

Dorothy Height named President of the National Council of Negro Women. cars.