Reputation & Election Report

Ireland - #GE2020

LONDONDUBLIN OSLO

5

We have advised more than 200 companies

Across over 40 markets around the globe

We have trained over 500 senior business leaders

50,000

500

40

200

Our insights team has completed over 50,000 stakeholder interviews on behalf of our clients

Over 50% of our clients have worked with us for over five years

One of the first specialist internationalreputation management consultancies,founded in 2002

2002

2002

Who We Are

What We Do

Reputation Intelligence Research

Reputation Vision

Reputation Strategy

Reputation Governance & Risk

Reputation Engagement

Reputation Leadership

Reputation Positioning

REPUTATIONINTELLIGENCE

REPUTATIONSTRATEGY

REPUTATIONENGAGEMENT

Intelligence Portal™ Reputation Intelligence Modelling

Reputation Culture

Methodology

Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research

with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.

18%

27%

26%

29%Dublin

Rest of Leinster

Munster

Connacht/ Ulster

Region

6%

30%

22%

29%

13%AB

C2

Social Class

C1

DE

F

51%

49%

Gender

Female

Male

18%

14%

18%

21%

19%

10%18-24

35-44

Age

25-34

45-54

55-64

65+

Sample Profile

Voting Intentions

Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research

with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.

Voting Intentions

The General Election will take place on Saturday 8th February 2020, how likely, if at all, do you think you will be to vote in this election?

72%

63%

67%

Female

Male

Total

35%

54%

59%

78%

83%

86%

65%

46%

41%

22%

17%

14%

18-24

25-34

35-44

45-54

55-64

65+

Likely to vote Not likely to vote

Competence

Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research

with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.

Competence

How important are the below factor(s) for you when it comes to assessing how competent a political party is? (Based on ‘Net important’)

80%

82%

83%

83%

85%

They communicate well

They are efficient and effective

They display good judgment

They are transparent in what they do

They have a clear plan for the future

Trustworthiness

Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research

with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.

Trustworthiness

Rank the attributes below into the TOP 1 thing you would like to see in the next Taoiseach?

12%

15%

15%

19%

25%

28%

34%

40%

44%

46%

Diligent

Decisiveness

Charisma

Credibility

Level-headedness

Ralatability

Competent

Experience

Honesty

Integrity

Rank the below when it comes to influencing your levels of trust in a political party? Top 3 Most Important

19%

25%

26%

49%

52%

60%

70%

Social media conversation

Media coverage

Family background

My local candidates

Their senior party figures

The party leader

Personal experience

Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research

with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.

How trustworthy do you perceive the below political party leaders to be?

Trustworthiness

Michael Martin

28%

Eamon Ryan

22%

Leo Varadkar

26%

Mary Lou McDonald

27%

Brendan Howlin

22%

Relatability

Research was conducted through an online survey across a nationally representative sample of 1,100 adults aged 18+ from the 37th to the 31st of January 2020 in collaboration with Empathy Research

with a margin of error of +/- 3.0%. Quotas were placed on gender, age, social class and region with weighting applied to ensure final data was representative of these quotas.

Relatability

How important are the below factor(s?) for you when it comes to assessing how relatable a political party is? (Based on ‘Net important’)

82%

84%

85%

85%

87%

Their policies are easy-to-understand

They communicate well

They represent the people of Ireland

They make a positive contribution to the

country

They tend to do what is right

Further Information

ReputationInc is an independent international reputation

consultancy specialising in reputation intelligence, strategy

and engagement - working directly with senior leaders to

help them measure, manage, enhance and protect their

organisation’s reputation.

With offices in Dublin, London and Oslo, ReputationInc works

with leading domestic and global organisations across a range

of sectors.

www.reputation-inc.com