REPUTATION IN THE DIGITAL AGEONLINE & OFFLINE CONSIDERATIONS

@jessflynn

Source: DOMO

“WHAT IF ANDY WARHOL HAD IT WRONG, AND INSTEAD OF BEING FAMOUS FOR 15 MINUTES,

WE’RE ONLY ANONYMOUS FOR THAT LONG”- Juan Enriquez

Source: Biography

OUR DIGITAL TATTOO

Source: TEDxVienna

DIGITAL IMMORTALITY

WHAT IS THE STORY

THAT YOU ARE SHARING?

10

WHAT SELF ARE YOU SHARING?

WARNING: OVERUSE

YOUR AUTHENTIC SELF

•  What do you believe? •  What do you stand for? •  What are your values / non-negotiables? •  What are your strengths? •  What are your weaknesses?*

(*the ones you’re willing to own up to)

15

WHAT WILL YOUGO TO BATTLE FOR?

EVERYONE

“YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM”

- Jeff Bezos

Source: Biography Source: Huffington Post

YOUR BUSINESS CARD

Source: MassiveAlliance

YOUR BUSINESS CARD

WHAT DO YOU DO?

WHY DO YOU DO IT?

“PEOPLE DON’T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT”

- Simon Sinek

…to create and share

stories that matter.

RED SKY’S ‘WHY’

…to be a seed sower for

connections and ideas.

MY ‘WHY’

Re-shares content from brands, peers, organizations, employers, colleagues, or influencers.

AMPLIFIER

Seeks and responds to questions and queries - strives to be a resource and solution provider.

RESPONDER

Starts conversations with connections, other influencers or peers. 

CONVERSATIONALIST

Seeks out information and sources, picks out the best stuff, summarizes it and shares it.

CURATOR

Creates, builds, makes and publishes content to be shared.

CREATOR

“TODAY, POWER IS GAINED BY SHARING KNOWLEDGE, NOT HOARDING IT.”

- Dharmesh Shah

SHARE WITH PURPOSE

A MEDIUM IS NOT A SUBSTITUTE FOR A MESSAGE

BEWARE THE ECHO CHAMBER

CAUTIONS

•  Assume our online activity is anonymous •  Believe social networks are an extension

of conversations •  Copy and paste without references •  Undervalue (& underestimate) our

personal data

Source: ZDNet

KNOW YOUR SETTINGS

BE AWARE OF WHAT YOU SHARE

Caution: Do. Not. Lie.

Caution: Unprofessional Behavior

OUR BRAND IS OUR PEOPLE

CREATIVITY

EMPATHY

EMOTION

JUDGMENT

IDEAS & IMPACT

WHAT WE’RE LOOKING FOR

ONLINE BRAND OPPORTUNITIES

•  Google yourself regularly. Seriously. •  Reserve your name on all social channels

•  Check Knowem •  Be consistent in your profiles

•  Name, *photo, key words, headline, bio •  Have a professional photo on professional sites •  Set up automatic notifications for tags,

comments, shares, etc. on any of your profiles. •  Share with purpose

YOUR BIO = YOUR STORY

Tip #2: SummaryYOUR BIO = YOUR EXPERTISE

49

3

An ideal summary captures your career experiences, then speaks to your current role concisely and meaningfully.

ASK FOR IT, OWN IT, SHARE IT

CHANNELS TO CONSIDER

CHANNELS TO CONSIDER

SHARE WITH THOUGHT

SHARE WITH PURPOSE

#SELFIE

BEWARE OF S.O.S.

#SELFLESS

WHY NOT

“Is your digital life reflective of your best self, your authentic self?”

WHAT ARE YOU LEAVING BEHIND?

WHAT ARE YOU DOING WITH THE POWER IN YOUR HANDS?