reputation management: a holistic business tool
TRANSCRIPT
Reputation
ManagementA Holistic Business Tool
What is Reputation?
“If we picture a company as a living organism,
say a tree, then half of the mass or more of
that tree is underground in the root system.
And whereas the flavor of the fruit and the
color of the leaves provides evidence of how
healthy that tree is right now, understanding
what is going on in the roots is a far more
effective way to learn how healthy that tree
will be in years to come”
An Overview..
• What does reputation mean to you?
• How much is your company’s reputation worth?
• Can you measure and manage your
reputation?
Understand and Improve
your Online Reputation...
What is Online Reputation
Management ?
Ans:: Online Reputation Management is a
Process to Protect and building Positive
online reputation for an individual or
company, so that whenever people Google
about them, they find positive information
only !!
Is ORM Important?
Ans:: Yes, Because...........
• Customers are online
• Prospects are online
• Competitors are online
• People against you are online
• Future of your company is online
Why should I care about my
online Reputation?
Ans:: Internet has become an important
platform for all the business to grow to the
maximum and a little negativity goes a long
way in the wrong direction. It will adversely
impact your brand. So it is important to care
about.
Who created the negative content
damaging my reputation?
Ans::Determining the source of negative
content is usually the first step in combating
it. The anonymity provided by the Internet
allows negative content to come from
virtually anywhere, and often it turns out to
be a competitor or disgruntled ex-employee
stirring up trouble.
How could I track my Online
Reputation?
Ans::Search engines are working as a reputation
engine. So you have to search with the most
relevant keywords and this will pop up the
results. From this you can figure out your
reputation.
How long does it take to
eliminate negative content?
Ans:: First, it’s important to note that we can’t
always eliminate negative content. ORM’s
goal is to promote your positives and create
new positive content as necessary, pushing
the negatively so far down the search engine
results that nobody sees it. Depending on the
extent and complexity of the negativity, this
can take months.
How can You Protect Online
Reputation for FREE of cost ?
Ans::One can take precautionary
measures to protect their reputation by
registering their profiles & blogs on all
renowned Portals like Facebook, Myspace,
Linkedin, Twitter, Blogger, Wordpress
PLUS setup Alerts for their name or
company on Google & Yahoo Search
Engines !!
What else one can do to Protect
their reputation opting paid
options?
• Ans:: One can buy all TLDs
• (Top Level Domains)
• Including .com .net .org and .me with
Personal or company name !!
I have Few Bad reviews on Google
first Page, can I handle it myself ?
Ans::You can do few things which might
help (we cannot assure). One of them will
be having Good press release distributions
other option is developing sites on
Purchased TLDs and optimize them to
rank high on your desired keyword
(company or your name) having bad
reviews !!
Its been months I’m trying to
outrank bad reviews but not
succeeded what can I do ?
Ans::You might be having a serious
reputation problem which needs a
specialized online reputation firm to handle
it, try finding one !!
ORM Techniques..
• Social Media Optimization
• Search Engine Optimization
• Blog Creation and Optimization
• Profile Creation
Can your Company help me with
out ranking bad reviews from
Search results ?
Ans:: Yes, we can help you with out
ranking all bad reviews ranking on first
page of Google for your name or company
brand name keywords or their variations
as well !!
How much you charge, Do you
offer monthly payment plans ?
Ans::Costing of any online reputation
management campaign depends on how
seriously your brand is affected by bad
reviews or if you are having authority
complaint sites ranking on first page, Yes
we offer monthly Payment plans !!
How soon bad reviews will be out
ranked from first Page of Google?
Ans:: Any Reputation management
campaign takes 3-6 months to out rank
bad reviews completely from first page of
Do you offer Guarantee & Money
Back Policy ?
Ans::Yes we offer online reputation
management services with money back
Guarantee !!
How to START ?
Ans:: Just Send your Details to
visit us on www.auroin.com /
www.reputationhead.com
Thank you