reputation management with a purpose

WebinarsOctober 13, 14, 15

Reputation Management with a Purpose

PresentersKen Kremers Kevin McDonald

Reputation Management?

What is it?Why does it matter?How do you manage your agency’s reputation?

Online Reputation

● Do you show up in search? (you do)○ product and service searches○ branded searches

● How do you look?

Two Components

NAP and ReviewsRole in search visibility

Opportunities for Visibility

● Google+ Business profile● Website pages● Reviews on other websites

○ Yelp○ Facebook○ YP

Search: Insurance Agent Chicago IL

Off website factors

Search Visibility

Visibility Factors

Source: Moz.com 2014 Local Ranking Factors

Reputation management

Off website factors you can and should be managing add up to 55%

External Location Signals (Listings - NAP) 16%G+ Profile Categories, etc. 15%Review Signals 10%Social Signals 6%

Sub Total 47%

Behavioral/Mobility Signals* 8%

Total 55%

*Click-throughs are heavily influenced by the presence of reviews

Branded SearchesVariation on your nameHighest volume of search traffic

How does the drive by look?

How Important are Reviews?

92% of consumers read them87% won’t do business with low rated69% believe reviews older than 3 months not valid

Source: 2015 Bright Local Consumer Reviews Survey

Filter by ReviewsGoogle has started adding filters, including for reviews, to local search results.

Source: 2015 Bright Local Consumer Reviews Survey

Reputation Management?

What is it?Why does it matter?How do you manage your agency’s reputation?

Rep Man Dashboardand Review Generator communications

Rep Man - Reviews

● Reputation Intelligence● Local SEO● Hyper Local SEO● Competitor Monitoring● Optional DFY

Manage

● Email notifications● Respond from one place● Measure progress● Quantity● Quality● Diversity

Generate Reviews

● One-off emails● Web page widget● Review Generator Process

(new clients)

One-off Emails

Set up and send from the Rep Man dashAdd to agency management system

Web Page Widget

Review Generator - New Clients

Sequence● Thank you● Feedback - Review● Ask for referral● Presumptive Opt-in

Confluency does it for you

Rep Man Cost● Rep Man Dashboard

○ Reputation Intelligence○ Local SEO○ Hyper Local SEO○ Competitor Monitoring○ Optional DFY

● Review Generator Email Sequence

Set Up: $ 0Rep Man Monthly: $29Review Generator DFY: $20

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Contact

Ken Kremersken@cfluent. com

877.351.2600 ext. 1