reputation online andrew grill 9 july 9 2010
DESCRIPTION
Presentaton delivered by Andrew Grill at the Reputation Online "Navigating the online monitoring jungle" conference in London 9th July 2010. More information at http://lc.tl/roTRANSCRIPT
Online monitoring 101
What is it?Why do you need it?
What can it do?
@andrewgrill
Is this your company?
lc.tl/listen
Listen
Learn
Engage
Integrate
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Dave Evans lc.tl/delivers
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Dave Evans lc.tl/delivers
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Dave Evans lc.tl/delivers
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another choice
Operations delivers
Any gap between the two drives a conversation on the social Web
Dave Evans lc.tl/delivers
Social Media is demanding attention
Listening is NOT spying
lc.tl/bt
Research the market
lc.tl/ebuzz
So many choices…
lc.tl/ebuzz
What is it?
•Much more than “Google alerts” and Tweetdeck
•Sentiment analysis
• Influencer analysis
•Actionable insight
•Relevant content
•Value add to your business & brand
Track conversations in real-time
lc.tl/pulse
Relevant content
lc.tl/voice
Manual sentiment scoring and analysis
lc.tl/voice
Sentiment Analysis
lc.tl/voice
Influencer Analysis
lc.tl/voice
Brand Cloud
A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor..
lc.tl/voice
Why do you need it?
lc.tl/eurostar
What can it do?
•Provide early warning or problems
•Customer service
•Spot trends
•Stay ahead of the competition
•Market research
•Product improvements
•Recruitment
Things you should ask any provider
• Staff experience
• Data sources
• Sentiment
• After sales support
• Reporting capability
• Investment in product development
• Local presence
Top tips
• Start the party by listening
• Be open and honest
• Be responsive
• Follow through – twitter is asynchronous
• When you scream on twitter, everyone hears you
• One good tweet deserves another
• Research by having your own twitter account and watch what goes on
Social media is just like real life!
Follow me on twitter.com/AndrewGrill
www.visibletechnologies.com
contact via http://lc.tl/c
+44 788 198 6694