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REQUEST FOR INFORMATION

Department of Homeland Security

U.S. Customs and Border Protection

U.S. Border Patrol (USBP)

Recruitment and Training Division (RTD)

THIS IS A REQUEST FOR INFORMATION (RFI) ONLY. This RFI is issued solely for

information and planning purposes. It does not constitute a Request for Proposal (RFP), Request

for Quotation (RFQ), Invitation for Bids (IFB) or a promise to issue an RFP or formal acquisition

in the future. This RFI does not commit the U.S. Government to contract for any supply or service

whatsoever nor does it intend to award a contract on the basis of this RFI. U.S. Customs and

Border Protection (CBP), U.S. Border Patrol (USBP), is not, at this time, seeking proposals and

will not accept unsolicited proposals. All who respond to this RFI are advised that the U.S.

Government will not pay for any information or inquiries, nor the U.S. Government's use of such

information or administrative costs incurred in response to this RFI. All costs associated with

responding to this RFI will be solely at the Interested Party's expense. Not responding to this RFI

does not preclude participation in any future procurement, if any, is released.

Based on the response to this RFI, a determination to compete or not to compete a future

procurement is solely within the discretion of the U.S. Government. If a solicitation is released, it

may be advertised on the Beta.Sam.Gov, GSA eBuy, GSA OASIS, GSA HcATs or PACTS II

website depending on acquisition strategy established. It is the responsibility of the potential

offerors to monitor this site for additional information pertaining to this RFI or a future solicitation.

CBP USBP is conducting market research for a future requirement. Interested Parties are

encouraged to provide a comprehensive capabilities statement on how they would provide CBP

USBP with the services noted herein. CBP USBP seeks information regarding Industry's

capability to gain a greater understanding of the full range of available options for Professional

Sports League sponsorship services. This is an RFI released pursuant to Federal Acquisition

Regulation (FAR) Part 10 – Market Research and FAR Section 15.201(e). The purpose of this

RFI is to obtain market information on viable Professional Sports League marketing and

advertising sponsorships. Interested Parties are encouraged to provide information on how they

would deliver these services for CBP USBP.

PROGRAM BACKGROUND

The United States Department of Homeland Security’s (DHS) primary mission is to protect the

Nation from acts of terrorism while simultaneously ensuring the efficient flow of lawful traffic

and commerce by managing, controlling, and securing the Nations land, air and sea borders. It is

responsible for preventing terrorism and enhancing security; managing the Nation’s borders;

administering immigration laws; securing cyberspace; and ensuring disaster resilience.

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CBP is a federal law enforcement agency that employs approximately 60,000 employees to include

21,000 Border Patrol Agents and nearly 22,000 CBP Officers. Other professions within CBP

include Agriculture Specialists, Air and Marine Interdiction Agents, Import Specialists,

technicians, lawyers, program analysts, and administrative and human resources personnel. CBP

employees are located in any of the 50 United States, the U.S. Virgin Islands, Puerto Rico, Guam,

Bahamas, Canada, Africa, Asia, Europe, Middle East, and the Western Hemisphere. Many

employees work and reside in remote areas along the northern and southern borders of the United

States.

USBP, headed by the Chief, U.S. Border Patrol, is the headquarters of the primary federal law

enforcement organization responsible for preventing the entry of terrorists and terrorist weapons

from entering the United States between official CBP ports of entry. Their traditional mission is

to enforce immigration laws and to detect, interdict and apprehend those who attempt to illegally

enter or smuggle people or contraband across U.S. borders between official ports of entry. USBP

has a workforce of over 21,000 agents assigned to patrol the more than 6,000 miles of America's

land borders.

Although CBP’s mission to keep our Nation secure is appealing to large segments of society, a

multi-step and time-consuming hiring process as well as necessarily rigorous background reviews

for CBP employment can dissuade top candidates. As a result, CBP has struggled to meet hiring

goals in recent years and frontline position staffing is below target staffing levels. Hiring and

retaining a world-class workforce is essential to CBP’s mission and requires a combination of

diligent focus and innovative thinking to strengthen the full talent lifecycle at CBP. When

recruiting, CBP diversifies targeting and messaging to ensure the organization brings in viable

candidates, rather than looking at total numbers.

SCOPE/REQUIREMENTS

Professional Sports League Sponsorship

The Contractor shall provide a Professional Sports League Sponsorship with a USBP brand

marketing and advertising capability to advertise USBP as the law enforcement employer of choice

to career seekers.

Describe your league tour and schedule, and identify key elements of your event

attendance.

Describe how your league identifies decides when and where to host live events?

Describe your fan base demographics. (i.e. XXXX, XXXX, etc.)

Describe your viewership on television, online, and streaming networks.

Identify your social media following and impression reach.

Describe your ability to advertise sponsor brands at event venues.

Describe your ability to advertise sponsor brands on television and social media.

Describe how your sports league supports sponsor marketing activities at live events.

Describe your sponsor athlete/brand ambassador capability/opportunity.

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Sponsor Venue Activations

The Contractor shall provide USBP the opportunity to operate a sponsor booth at all sponsored

live event venues to conduct in-person career marketing (recruiting) activities.

Describe the full range of sponsor event activation services, including promotional benefits

offered.

Nationally Televised Broadcasts

The Contractor shall provide USBP a media plan that includes USBP commercial space on the

sport’s nationally televised broadcasts.

Describe experience providing sponsors assessments, counseling, and recommendations

of enhancing a sponsors brand visibility and reach on television and in video.

Describe the process used to assess a sponsor’s brand impressions on nationally televised

broadcasts.

Describe the strategy to enhance the sponsor’s brand on social media.

Attachments

Please provide the following with your capability statement. These attachments will not be

counted toward the twenty (20) page capability statement.

1. Sample utilization report(s)

2. Rough Order of Magnitude (ROM)

DELIVERY

Delivery Period:

CBP anticipates awarding the contract for a Professional Sports League sponsorship during the 4th

quarter of 2020, with an approximate two (2) year duration. These timeframes are subject to

change.

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REQUESTED INFORMATION

Responses

Interested parties are requested to respond to this RFI with a “Capability Statement”.

Capability Statements in Microsoft Word for Office or editable Adobe PDF format are due no

later than May 13, 2020, 4:00 PM EST. Responses shall be submitted via e-mail to the

individual(s) listed in Contact Information below. Please be advised that all submissions become

Government property and will not be returned.

Proprietary information, if any, should be minimized and MUST BE CLEARLY MARKED. To

aid the Government, please separate proprietary information.

Section 1 of the “Capability Statement” shall provide administrative information, and shall

limited to two (2) pages for Section 1 and include the following as a minimum:

1. Name, mailing address, overnight delivery address (if different from mailing address),

phone number, fax number, and e-mail of designated point of contact.

2. Recommended contracting strategy.

3. Business type (large business, small business, small disadvantaged business, 8(a)-certified

small disadvantaged business, HUBZone small business, woman-owned small business,

very small business, veteran-owned small business, service-disabled veteran-owned small

business) based upon North American Industry Classification System (NAICS) code

624190.

NOTE: The number of pages in Section 1 of the “Capability Statement shall not be included in

the twenty (20) page limitation for Section 2 of the Capability Statement below.

Section 2 of the “Capability Statement” shall answer the issues addressed under the Section

entitled “SCOPE/REQUIREMENTS” of this RFI and shall be limited to twenty (20) pages.

QUESTIONS

Questions regarding this announcement shall be submitted in writing by e-mail no later than May

11, 2020 to the Contracting Officer/Contract Specialist at the following email address(es)

colin.a.colgan@cbp.dhs.gov. Verbal questions will NOT be accepted. Questions will be answered

by email. Questions shall NOT contain proprietary or classified information. The Government

does not guarantee that questions received after May 11, 2020 will be answered.

CONTACT INFORMATION

Contract Specialist: Colin A. Colgan

Email address: colin.a.colgan@cbp.dhs.gov

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SUMMARY

THIS IS A REQUEST FOR INFORMATION (RFI) ONLY to identify sources that can provide

the above mentioned services. The information provided in the RFI is subject to change and is not

binding on the Government. CBP has not made a commitment to procure any of the items

discussed, and release of this RFI should not be construed as such a commitment nor as

authorization to incur cost for which reimbursement would be required or sought. All submissions

become Government property and will not be returned. The Government is not required to respond

to any information provided in response to this RFI. It is the responsibility of the interested parties

to monitor FedBizOpps.gov for additional information pertaining to this RFI.

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