Rescue Christmas

The Salvation Army ’sCOVID-19 & Communit y Response

#Rescue Christmas

Grocery Meals provided to New Jersey residents since the beginning of the pandemic.

Salvation Army sites across New Jersey offering food pantries, soup kitchens, or both.

Year-over-Year increase in need for emergency food.

27

578%

5.5Million

To meet the challenge of this unprecedented crisis, The Salvation Army is marshalling its resources to create an effective, long-term response.

We are seeing what can best be described as a tsunami of human need when we combine COVID-19 with the demands of Hurricane Laura, the fires in the west, and the economic dislocation that people have experienced.

Kenneth Hodder, National Commander of The Salvation Army

Shelters Support Individuals and

Families Experiencing Homelessness.

Rent, Utility, & Other Direct Assistance Keeps Families

Housed and Stable

Gifts and Holiday Meals for Families in

Need.

Childcare for Essential Workers and Working

Parents.

Food Pantries & SoupKitchens Provide Healthful Food

Case Management Supports Those facing

Unemployment or Other Challenges.

We are humbly asking our corporate and business partners

to please help us Rescue Christmas, so we can continue to meet the increasing needs of

our communities.

Will you join us?

Here are just a few reasons why partnering with The Salvation Army during the Christmas season is a wonderful thing to do:

Money raised through this campaign and our Red Kettles goes directly back to programs in your community. All donations stay in the community where they areraised

The need is more significant now than ever before

Your support will help to fund programs year-round, not just at the holidays

You can start or continue a meaningful holiday tradition for your company

You are letting the community know your company is there for them in a very visible way

You’ll be part of an iconic campaign that helps millions of people each year across thecountry

distance shouldn’tkeep us apart

#RescueChristmas

The Salvation Army's Red Kettles are a part of American popular culture. When our bells ring, they signal the Christmas season. Did you know the money put into the Red Kettles serves more than 23 million people each year in nearly every zip code?

The pandemic is also drasticallychanging the way we can engage with donors this season, putting our beloved kettle campaign at risk. To help meet the increased need, we are making it safer and simpler than ever for people to donate to The Salvation Army.

Here are the ways we can work together to serve the mostvulnerable:

Host the iconic Salvation Army Red Kettle campaignOur Red Kettle partners help us to meet local needs throughout the year and customers love to seeour friendly bell ringers outside of stores. It means Christmas is coming!

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2 Give your Customers an Opportunity to Feel Good at CheckoutShoppers are provided an opportunity to donate or round up at checkout.

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Engage Your Employees in Helping Their NeighborsEmployee engagement and volunteerism are more important than ever, and we have a few options for engaging your employees—at a safe distance.

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Become a Kettle Kickoff SponsorTake this opportunity to place your company's branding in front of a community-oriented audience while helping a great cause.

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OUR POINT OF SALE MATERIALS INCLUDE:• Promotional Window Cling• Checkout Floor Vinyl

Decal

• Promotional Posters• Credit Card Pinpad &

Monitor Toppers• Change Machine Dish

Decal

• Checkout Table Tent

• MagneticPins

• Paper Pin-ups

ENGAGE YOUR CUSTOMERS INTHE SPIRIT OF GIVING WITH A

Help Rescue Christmas by asking customers to:

ORRound-up their purchase for The Salvation Army

Add a dollar amount to theirpurchase to help their neighbors

Promotional WindowCling

Magnetic Buttons for Associates

We have beautifully designed assets to help promote the program to your customers, andto engage your associates in feeling good about their role in giving back.

INCREASE YOUR SALES: We can co-brand a bounce back coupon with a discount on a low-ticket item and offer them to customers who donate. This will encourage repeat business and we can track the sales driven by the campaign.

HANDS-OFF OPTION: We have NFC tap tags that can be attached to a small tabletop kettle or display so that customers can simply tap to donate.

DOUBLE YOUR IMPACT: Offer to match donations made by your customers to double the impact of theirgift and they will know you are supporting the community as a company!

INCENTIVES: We can work with you to develop a fun incentive program for employees to encourage their participation.

safety is our priority

This year we areimplementing several

new protocols to ensurethe health and

safety of our bell ringersand your customers and

associates, including asafety training video, mandating the use of

masks during shifts, and maintaining social

distance.

point of sale campaign

host the iconic red kettle campaign or ring the bell virtuallyOur Red Kettle partners help us to meet local needs throughout the year. Customers love to see our friendly bell ringers outside of stores because it’s the sound of Christmas. We’re also bringing the traditional kettle experience online to provide partners with more options. Whether online on onsite, the kettle is a symbol of your brand giving back to the community. Together, you and your customers will help The Salvation Army Rescue Christmas.

#Rescue Christmas

The iconic Holiday song, Silver Bells, was inspired by the Salvation Army’s Bell Ringers!

Holiday Fun Fact

Employee engagement and volunteerism are more important than ever. Our Angel Tree and Virtual Fundraisers are impactful options to boost spirits and engage your employees at a safe distance. We can also work with you to design a customized experience for your company and your employees, including:

engage your employees to help their neighbors

peer to peer virtual fundraisersThe pandemic is drastically changing the way we can engage with donors this season, putting our beloved kettle campaign at risk. To help meet the increased need, we are making it safer and simpler than ever for your employees and customers to donate to The Salvation Army.

Peer-to-peer fundraising is a chance for anyone to make a big impact, even if they can’t personally make a big donation. By mobilizing friends, family, co-workers, employees and customers, you can help The Salvation Army reach more people, raise more money and make a bigger impact. Part of what makes peer-to-peer fundraising an even more rewarding experience than simply donating to a good cause is the feeling that fundraisers are part of a team, thatthey are working with like-minded people to do more than they could doalone.

#RescueChristmas

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1. Create a fundraiser

Get started with an easy to customize,

co-branded website template.

3. Share Your Campaign

Tell your friends and family about your fundraiser on social media, via email or

in-person.

2. Tell Your Story Customize your online fundraising page and

tell us why you're fundraising forThe

Salvation Army.

4. Encourage Your Peers

Ask friends andfamily to join in and create their own fundraiser.

5. Meet Your Goal! Help people in your

community by funding life-changing programs.

Salvation Army Officer Talks About the Impact

of Your Support

Co-branded Communication

Holiday-Spirit Challenges for

Individuals and Teams

Employee Appreciation Moments

or Giveaways

Or Other Custom

Elements

#RescueChristmas

Bring your Team Together to Raise Spirits, Connect to Co-Workers in a Meaningful

Way, and Support a Good Cause.

• The Salvation Army screens each family (participation is need-based) and prepares a list of toys and clothing the children want.

• Individuals, companies and groups sign-up toparticipate by adopting Angels or hosting trees.

Host an Angel TreeEach year, The Salvation Army provides food and toy assistance to morethan 4 million people across the country. To help meet the increased need this year, we are making it safer and simpler thanever for people todonate toys and funds to The Salvation Army.

Our Angel Tree program offers corporate partners and local businesses an opportunity to engage their customers and employees to provide new, unwrapped toys for children who would otherwise go without on Christmas morning. This year we know COVID-19 may be affecting your operations so we are offering our Angel Tree program either in-person or virtually. Will you help us to Rescue Christmas for families in need this year?

How does the Angel Tree program work?Children who receive Angel Tree gifts are from families who have applied for Christmas assistance.

• The Salvation Army staff assigns ‘Angels’ to each sponsor and will mail you ‘Angel Tags.’ Each tag has information about the Angel (child’s first name, gender, age, and gift wish)

• The fun begins! Sponsors shop for the Angels. Please make sure all gifts are gifts are new and unwrapped.

• Collect all the gifts from your employees/ customers and coordinate a date with us when our drivers can come pick-up the toys.

engage your employees to help their neighbors3

Sponsorship Level: Please check your desired sponsorship level. $25,000 – Rescuing Christmas$15,000 – Kettle Hero Platinum $10,000 – Kettle Hero Gold$5,000 – Kettle Hero Silver$2,500 – Kettle Hero Bronze$1,000 – Holiday Hope $500 – Bringing Joy

Please check: This is an Individual Sponsorship or a Corporate Sponsorship

Name: Name of Company/Organization: Name of Company Contact:Telephone #: Email Address:

Please enter your company name as it should appear in all public facing publications, web sites, and social media:

Payment Type: Check Credit Card ACH Transfer Check – Please make your check payable to The Salvation Army and mail to: The Salvation Army, 4 Gary Road, Union, NJ 07083 Attn: Rowena Saunders

Credit Card – Card Type: MC Visa Discover AMEXName as it appears on the card: Card #: Exp: (mm/year) CVC:

Rescue Christmas6th Annual Kettle Kick-Off Sponsorship Form

ACH Transfer – For electronic payments, please use the following information: Bank: Wells Fargo, Routing #: 121 000 248, Account #: 412 068 0756

Whether paying by check or ACH Transfer, please earmark your payment TSA NJD 2020 Annual Kettle Kickoff Sponsorship.

If you have any questions or would like to make your payment by phone, please contact Anu Malhotra at (347) 645-6127.

Thank you for helping Rescue Christmas!

Partner with The Salvation Army

Thank You For Your Support!

KETTLE KICKOFF SPONSOR PARTNERSHIP

RESCUINGCHRISTMAS

$25,000

KETTLE HERO

PLATINUM

$15,000

KETTLEHEROGOLD

$10,000

KETTLEHERO

SILVER

$5,000

KETTLEHERO

BRONZE

$2,500

HOLIDAYHOPE

$1,000

BRINGINGJOY

$500CHECKOUT

KETTLE orEMPLOYEECAMPAIGN

YOUR IMPACT 500Fami l ies

300Fami l ies

200Fami l ies

100Fami l ies

50Fami l ies

20Fami l ies

10Fami l ies

Benefits:

Award Presentation(Location TBD) •

Logo Recognition onPress Release • • •

Partner Feature on Website • • •

Corporate Luncheon with Salvation Army Leadership • • • •

Logo Recognition andActive Link on Website • • • •

Sponsor Name Mentionedon Press Release • • • • •

Holiday Season: Name Recognition on Website • • • • • • •

Thank You on Social Media (FB + Twitter + LinkedIn =

17,300 Followers) • • • • • • •

Local Market Partnership Press Release, Where

Applicable • • • • • • •

Mention on Regional Virtual Kettle Campaigns, Where

Available • • • • • • • • •

Other Customized Local Opportunities,

As Available • • • • • • • • •

PARTNERSHIP OPPORTUNITIES Take this opportunity to place your company's branding in front of a community-oriented audience while helping a great cause.

Kettle COVID-19 Protocol

National bell ringersafety protocolThe Salvation Army is able to help struggling individuals, families, and communities thanks to our Red Kettle Campaignpartners.Your customers' generosity allowed us to serve more than 23 million people living in poverty last year. Due to COVID-19, we anticipate the need will grow exponentially. The need for a bright Christmas will be great, but we are committed to being a source of help and hope for all who seekus.

Thank you for continuing to support The Salvation Army as a generous Red Kettle partner. The funds raised in the kettles at your store locations will stay in the community to provide much needed support.

General Guidelines:Before reporting for a shift, bell ringers will be provided a national trainingvideo that includes how to safely perform their duties and engage with the public in a COVID environment.

Bell ringers will be instructed to follow CDC and local guidelines related to exposure and not to present for any activity if exhibiting symptoms or if they have had any known exposure toanyone with COVID-19 in the last 14days.

Bell ringers will be provided masks andinstructed to follow state and local safetyprotocols.

As an individual approaches the kettle, bell ringers will be trained to maintain social distancing.

Bell ringers will be instructed to have no physical contact with donations or individuals.

All kettle equipment will be cleanedprior to use in accordance with guidelines.

Kettles and/or kettle signs are enabled with Apple/Google Pay technology foran additional contactless form of donation.

As previously stated, The Salvation Army will follow all state and local safety protocols and will take into consideration any additional safety measures your company recommends.

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This year we are implementing

protocols to ensure the health and safety of our bell ringersand your customers and

associates.

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#RescueChristmas

CONTACT:Anu Malhotra

Director of Corporate and Foundation GrantsAnupma.Malhotra@USE.Salvat ionarmy.org

347.645.6127

Thank You

Help Rescue Christmasfor those facing poverty, hunger, and job loss.

mailto:Anupma.Malhotra@USE.Salvationarmy.org

NJD Corporate Partners Christmas 2020Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Partner with �The Salvation ArmySlide Number 9Slide Number 10

KKO Sponsorship 2020_Fillable PDF

Name: Name of CompanyOrganization: Name of Company Contact: Telephone: Email Address: Company Name: Payment Type Check: Credit Card: ACH Transfer: Credit Card Card Type MC: Visa: Discover: AMEX: Name as it appears on the card: Card Number: Date: CVC: Check Box2: OffCheck Box3: OffCheck Box4: OffCheck Box5: OffCheck Box6: OffCheck Box7: OffCheck Box8: OffCheck Box9: OffCheck Box10: Off