Research 2010

Network % Rank

NFL Network 1Mun2 Cable 2Fox Business Network 3Outdoor Channel 4Science Channel 5Lifetime Movie Network 6REELZCHANNEL 7Style 8History International 9Biography Channel 10

Nielsen Research 2009 – Top Channel Growth

Source: Nielsen 2009

ReelzChannel Viewership Ranking Among Popular Digital Networks, on Charter, Los Angeles System:

% Subs Viewing1. National Geographic 23.242. MTV2 16.403. G4 16.344. Lifetime Movie Network 14.045. Hallmark 13.146. Womens Entertainment 12.787. History International 11.768. Style Network 10.999. Versus 9.7510. Noggin 9.6011. The N 8.8512. Nicktoons 8.4213. Discovery Health 8.3614. Biography Channel 8.3015. Military Channel 7.7616. Boomerang 7.3917. Fuse 7.1418. Sundance Channel 6.8719. MTV Hits 6.8320. ReelzChannel 6.4621. Investigation Discovery 6.44

ReelzChannel Compared to Other Channels

22. TV Land 6.3523. MTV Jams 6.3224. BBC America 6.1825. TV 1 5.4326. DIY 4.7927. Planet Green 4.7628. VH1 Classic 3.9529. VH1 Soul 3.8830. BET J 3.8031. Fine Living 3.6432. Fuel TV 3.5733. Independent Film 3.4634. Discovery Kids 2.7535. MTV U 2.7236. Discovery en Espanol 2.3237. Wealth TV 2.2038. ImaginAsian TV 1.7739. Bloomberg TV 1.7340. ABC News Now 1.7241. CMT Pure Country 1.3742. Fox Business News 1.08

Source: Rentrak-ReelzChannel Research June/July/August 2009

Test System: Charter Los AngelesBasic Subscribers: 274,000Time Frame: June, July, August 2009

ReelzChannel Viewers as % of System Subscribers:

JUNE JULY AUGUST 6.9% 6.5% 4.4%

• On a monthly basis, between 4.4% and 6.9% of all basic system subscribers tuned into ReelzChannel; the three month average was 5.9%. The tune-in percentage was more than double when calculated against only the digital basic package where ReelzChannel is carried.

• Definition of a viewer: A viewer had to watch ReelzChannel for at least 6 consecutive minutes at some point during the month. This is the same benchmark used by Nielsen Research in determining household network ratings nationwide.

ReelzChannel Viewership

Source: Rentrak-ReelzChannel Research June/July/August 2009

Non RC Viewers RC Viewers Difference

June 12.3% 18.8% 53.3%

July 12.0% 17.5% 46.1%

August 11.9% 16.5% 38.5%

• ReelzChannel viewers ordered transactional on-demand movies at a buy rate between 38.5% and 53.3% higher than non-ReelzChannel viewers.

Percentage of Subs Ordering Transactional On Demand Movies

Source: Rentrak-ReelzChannel Research June/July/August 2009

Non RC Viewers RC Viewers Difference

June 2.9% 3.8% +33%

July 1.2% 1.9% +52%

August .68% .99% +47%

• On Demand titles promoted by ReelzChannel performed at buy rates between 33% and 52% higher among ReelzChannel viewers.

• Examples of promoted titles during this period: Quantum of Solace, Gran Torino, Slumdog Millionaire, Twilight, Madagascar 2, Benjamin Button, Doubt, He’s Just Not That Into You, The Reader, New in Town.

Recommended Titles Performance

Source: Rentrak-ReelzChannel Research June/July/August 2009

Our on-air promotion – the Guaranteed Movie Recommendation (GMR) – seeks to drive more on-demand

movie sampling and viewing through a money-back guarantee on movies viewers don’t like.

In June, the GMR was Gran Torino, starring Clint Eastwood. Below is buy rate performance data:

Non RC Viewers RC Viewers Difference

1.89% 3.48% +84%

• The GMR movie buy rate was 84% higher among ReelzChannel viewers versus non-viewers.

Guaranteed Movie Recommendation

Source: Rentrak-ReelzChannel Research June/July/August 2009

Usage of premium channels comparison between ReelzChannel viewers and non-ReelzChannel viewers for

the month of July 2009:

Non RC Viewers RC Viewers Difference

Base 254,412 17,564

Premium 153,110 15,372

% Premium 60.18% 87.52% +45.4%

• Usage of premium channels among ReelzChannel viewers was 45.4% higher than among non-ReelzChannel viewers.

• Definition of a viewer: A viewer had to watch one of the above mentioned channels for at least 30 consecutive minutes during the month.

• Premium channels surveyed: HBO, Showtime, Starz, plexes of each.

Premium Channel Usage

Source: Rentrak-ReelzChannel Research June/July/August 2009

ReelzChannel Viewers: Cable’s Best Customers

Source: MRI Fall 2009, Base: Adults 18+; Viewed past week

Reelz Audience ReelzPercent Index to US

Any premium channel viewingpast 30 days 46% 140

Watched any pay-per-viewpast 12 months 24% 140

Heavy cable viewing/15+ hourspast week 99% 155

Household has a DVR 50% 156

ReelzChannel HH Sampling (Cume) Has Increased Significantly

SOURCE: Nielsen Media Research, National People Meter; Average Weekly Cume based on 6 min. of viewing during one day.

700,000800,000900,000

1,000,0001,100,0001,200,0001,300,0001,400,0001,500,0001,600,0001,700,000

4Q '0

8

1Q '0

9

2Q '0

9

3Q '0

9

4Q '0

9

ReelzChannel Weekly HH Cume Audience Among Coverage Area HHs

ReelzChannel was viewed in 1,682,000 Homes During the Average Week of 4Q’09 – An increase of 88% Past Year from 2.1 to 3.6% of coverage area homes.

“New Car Prospect, Any Type of Car”3Q09 Total Day Coverage Area Rating Index to A25-54

Source: Nielsen Cable National Audience Demographics, Base: A25-54 June 29, 2009 – September 27, 2009 Monday-Sunday 6:00AM-6:00AM

ReelzChannel a Top 10 Network for Top Earning Professional Adults 18-49

Attractive Nielsen Demographics

Persons 12-49 Unique Index to Internet Users

Source: comScore Site Metrix, December 2009;

ReelzChannel.com: A Top Movie/Entertainment Site for Persons 12-49

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