Online Research Communities

Just Rock!

With over 15 years of experience in online marketing and research, InSites Consulting turned into one of the world’s leaders in bringing ‘the voice

of the customer’ into the heart of a company’s business via Online Research Communities. We build over 100 private online communities a year

for global clients like Heinz, Unilever, Danone, Mastercard, Philips, Microsoft, Coca-Cola and Heineken.

www.insites-consulting.com/researchcommunities

# Max. 150 MeMbers

TiMe? Flexible!

Who? speciFic proFile

Why? MulTiple objecTives

Collaborate with between 50-150 people, that are needed to reach the saturation level of on-topic arguments at 30 posts per thread.

The duration of communities depends on the objectives: ranging from 3 weeks, months, or even ongoing.

Collaborate with people that are interested & interesting: Fans of a specific brand or topic. On average, fans actively follow between 3-6 brands online *.

We identify 4 clusters of objectives: 1) Understanding consumer’s behavior to 2) develop and launch new products, services, 3) fine-tuned brand positioning and/or campaigns, 4) optimize existing product, services and experiences.

What are

Online Research

Communities

* GRIT Report (2012)** Social Media Around The World 2012

Mix The sToryline & Tools GaMiFicaTion & Fun

Make iT Mobile

co-researchers

Become a DJ and create the right mix of discussions, storyline and the right tools (diary tasks, photo tasks, polls) in +/- 8 topics per week.

By integrating play mechanisms, participants think harder which leads up to 7x richer data, but also think different through emotional, contextual and creative techniques

Give members 24/7 access, through mobile applications to get contextual and personal data.

Involve members as co-researchers in moderation and analyses which delivers up to 20% additional insights.

How to make Online Research Communities engaging

66% of the decision makers expect to start with an Online Research Community this year *

36% prefer this collaboration to happen in a branded research community **

consumers want to collaborate with brands **8/10