research design and design-oriented research
TRANSCRIPT
Research design and design-oriented research: A path to tell stories from data
Università della Svizzera Italiana
Lucía Aguirre-Sánchez
Presented at the IPID 7th International Annual SymposiumIPID - International Network of Postgraduate Students in the area of ICT4D
Kristiansand, Norway September 2012
Research design and design-oriented research: A path to tell stories from data
Università della Svizzera Italiana
Lucía Aguirre-Sánchez
Presented at the IPID 7th International Annual SymposiumIPID - International Network of Postgraduate Students in the area of ICT4D
Kristiansand, Norway September 2012
Overview
Introduction: Research ContextMethodology Path: Analyzing Photo-elicited Interviews
Outcome: Making Sense of DataConclusions and Further Questions
Introduction: Research Context
Community Multimedia Centres
RE-ACT Project
RE-ACT (social Representations of community multimedia centres and ACTions for improvement)
“developing a tool to capture the extra-technological dimensions, which have an impact onto sustainability”
“studying the awareness and the understanding that different social groups have of CMCs”
RQ1: What is the social representation of a CMC in the community where it has been established?
RQ2: Does the location in which the CMC has been set up influence the social representation of it?.
RE-ACT Project
RE-ACT (social Representations of community multimedia centres and ACTions for improvement)
“developing a tool to capture the extra-technological dimensions, which have an impact onto sustainability”
“studying the awareness and the understanding that different social groups have of CMCs”
RQ1: What is the social representation of a CMC in the community where it has been established?
RQ2: Does the location in which the CMC has been set up influence the social representation of it?.
Qualitative Analysis
Outcomes
Background
ArmchairAnthropologist
Paradox
Methodology Path: Analyzing Photo-elicited Interviews
Data Collection: Photo-elicitation
Positive Aspect of CMC
Negative Aspect of CMC
What CMC represents for her/his life
Focus of
Analysis
Data Collection: Photo-elicitation
Positive Aspect of CMC
Negative Aspect of CMC
What CMC represents for her/his life
Thesis: Research Question
What are the main positive and negative perceptions of staff and users of CMCs in
Mozambique?
Data Description: Study Population
101 Interviews55 Users & 48 Staff303 Photos10 CMCs
Data Description: CMCs in Mozambique
ChitimaDondoIlha
ChiureChokweQuelimane SussundengaXinavane
MorrumbeneCuamba
Data Description: CMCs in Mozambique
ChitimaDondoIlha
ChiureChokweQuelimane SussundengaXinavane
MorrumbeneCuamba
Data Description: Demographics
Methodology Steps
Photo TaxonomyThematic Analysis
Comparative AnalysisCluster Analysis
User/Staff TypologiesPOV Personas
Photo Taxonomy
RE-ACT Project: Prof. Lorenzo Cantoni, Dr. Isabella Rega and Sara VanniniNewMinE Lab – Università della Svizzera Italiana
Photo Taxonomy
RadioTelecentreGeneral
EquipmentPremises
RE-ACT Project: Prof. Lorenzo Cantoni, Dr. Isabella Rega and Sara VanniniNewMinE Lab – Università della Svizzera Italiana
Thematic Analysis
Thematic Analysis
Comparisons
User Typologies Staff TypologiesTrusting UserInstrumental UserHopeful UserVisitor User
External locus of controlInternal locus of control
Comparisons
Cluster Analysis
Users Staff
Cluster Analysis
Users Staff
Outcomes: Making Sense of Data
How to move a step further from the description of results to design-oriented
research outcomes?
Taking inspiration from User-Centred Design
“Point of View” Personas
“Point of View” Personas
POV PersonasRole
Primary Motivation
Verbatim
Persona’s silhouette
Demographics
Region
Photos
Photo Verbatim
Profile
Experience in CMC
Some Final Thoughts
Some Final Thoughts
The explanatory power of narrative.Room for creativity
Arriving to “usable” outcomes
Thank you all for your attention and feedbackLet’s talk
@luciapurpura