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    MBA 2005/2006

    INTEGRATIVE BUSINESS RESEARCH PROJECT GUIDELINES

    Candidates for the Masters of Business Administration Degree (MBA) are

    required to undertake and document research in partial fulfilment of the

    degree. In order to complete this process, students will have to select a

    suitable topic, prepare a research proposal, carry out independent research

    and write up the research project according to a defined format. A research

    project is a formal investigation conducted independently over a number of

    months in a focused area addressing a clear question or defined problem.

    The purpose of the research project is to give the student an opportunity to

    demonstrate that s/he can self-manage a problem solving/knowledge-creation

    exercise on a complex business topic of their choice within a limited time

    frame. They must demonstrate that they can design, execute, analyse and

    report on such work to specified standards. They must show that they can do

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    A SELECTING A RESEARCH TOPIC

    The choice of topic for research should depend on a number of factors:

    The selected topic should be in a field in which there is real need for

    the research.

    The research outcomes must be useful. Although research into

    practical problems experienced in the workplace is encouraged,students may not undertake market research which would advantage a

    specific company. The research has to be of academic relevance. All

    university research is within the public domain and hence no research

    project can be treated as confidential.

    The student should be realistic about the scale of the task to beundertaken and its scope. The research must be achievable within a

    defined time and budget.

    The topic should be amenable to methods of research.

    It is important to align the students interests, abilities and career plans.

    Access to the data must be ensured before the proposal is written. A topic could well be selected to be relevant to both the student and

    their company.

    B RESEARCH METHODLOGY COURSE

    During the research methodology course, students will be asked to hand in

    two assignments the marks from these assignments will contribute 10% to

    the final research project mark.

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    project. The proposal must demonstrate familiarity with the prescribed

    research methodology textbook

    Format of the Proposal

    The following guidelines are designed to cover the essential elements of a

    proposal:

    Title Page

    The title should be concise, but descriptive. Ideally a title should be less than

    ten words. It is advisable to avoid catchy titles and words such as A study

    of or An investigation into are redundant and should be avoided. Titles

    should not be in a question format. The students name, contact details and

    student number must be shown on this page.

    Definit ion of Problem

    The research problem or question must be clearly and simply stated at the

    start of the proposal. The student should distil the problem into a short,

    concise sentence. A brief background to the problem, together with a

    rationale for conducting the research is required. Ensure that the scope of the

    research is specified. The following questions should be addressed:

    Why was this problem selected?

    What evidence verifies the identification of the problem?

    What is the relevance of this topic to business in SA?

    At least three references should be used in this section indicating the need for

    th h

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    your research. A full literature review is not necessary at the proposal stage,

    but key references should be identified and discussed. You should indicatethe major headings you will use in the literature review. At least ten

    references must be used and correctly referenced both in the body of the

    research proposal and in the reference list. References must be current and

    focused on the specific research problem. At the end of the literature review

    you must restate your research problem in terms of hypotheses orpropositions or research questions.

    Proposed Research Methods

    It is crucial to define clearly what method will be used during the study e.g.

    documentary research, survey by face to face interviews. The methodology

    must be appropriate to the research objective and questions / propositions /

    hypotheses. You need to indicate why your chosen methodology is suitable

    for your research problem, i.e. you need to demonstrate congruence

    throughout the research process. A well-selected and clearly justified

    methodology at proposal stage will assist in ensuring the production of a

    successful research project. After specifying and defending the choice of

    methodology, details must be given of the proposed unit of analysis,

    population, sampling method and size, data gathering process and analysis

    approach. If you intend to use a questionnaire in your research, a draft

    questionnaire must be included. An indication of the research limitations must

    be given. The text book for the research course should be used and

    referenced to defend the research details in this section.

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    materials. Plagiarism is unacceptable and will not be condoned and if found

    will lead to disciplinary procedures.

    The method of referencing shown at the end of this document must be

    adopted and applied consistently throughout the proposal and the research

    project. References are used to enable readers to consult the original sources

    for further reading and to acknowledge the authors from which the information

    was taken. This is done by clearly identifying the sources and precisely stating

    where the information was found. Essential components of a reference are:

    author, year of publication, title of book or article and journal; edition, place of

    publication, publisher, numbering, and pagination. Referencing systems are

    the bane of research students lives, but the onus rests on the student to

    master the system.

    Literary Style

    Writing good formal English is an important business skill. Both the proposal

    and the research project must be written in a formal academic literary style in

    the third person. British and not American conventions of spelling should be

    followed (in Word this is signified by the English (U.K.) setting). Slang and

    colloquialisms should be avoided at all times; the rules of grammar should be

    followed. The proposal should be written in the future tense, the report should

    be written in the past tense and the literature review in the present tense (i.e.

    the author states). Do not begin sentences with numerals. All words that are

    in a language other than English should be typed in italics e.g. et al. The first

    person should not be used, i.e. you may not say I conducted 15 interviews

    you need to say Fifteen interviews were conducted Supervisors should

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    Consistency Matrix

    You must complete a consistency matrix as given in Appendix 1 of thisdocument as the last page of your proposal. This table enables you and the

    supervisor to check for consistency, i.e. are the research problem, the

    literature, the research methodology and the proposed method of analysis all

    aligned, i.e. will the data, if analysed in the proposed way, answer the

    research problem and is there a theoretical basis for the research problem.

    Submission of the Proposal

    Once a proposal has been completed, it must be submitted by June 1 st 2006,

    17h00, to the MBA Programme Manager. A supervisor will then be allocated

    by the Academic Committee based on faculty members areas of expertise.

    The supervisor will mark the proposal according to the guidelines below. The

    mark will count 15% toward the final research project mark. Students should

    consult their supervisor to receive feedback.

    If the proposal is approved, the Academic Administration office will record the

    title and the name of the supervisor. Only in exceptional circumstances are

    either of these changed.

    Students should not proceed with the research project until the proposal has

    been approved.

    Where a proposal requires revision, the appointed supervisor will notify the

    student. The areas of the proposal, which require revision, will be discussed

    with the supervisor and a revised proposal must be submitted A maximum

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    Suggested marking guidelines for research proposal

    Student Name:Proposed Title:

    Problem Formulation 20%

    Comments:

    Theory Base/Literature Review 20%Comments:

    Methodology 40%

    Defence of methodsComments:

    Unit o f Analysis/Population/Sampling

    Comments:

    Procedure/Data collection/Instrument

    Comments:

    Data Analysis

    Comments:

    Project Time-Line

    C t

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    Overall Mark: (NB This counts 15% of the final Research Project) /100

    Decision: Proceed

    (please tick relevant option) Re-submit ( by ...)

    Supervisors Name Signed:..

    Date:.

    D NATURE AND EXTENT OF SUPERVISION

    Once appointed, supervisors will be required to interact with their designated

    students approximately three times. The student may expect guidance with

    regard to the planning, execution and compilation of the project. The

    supervisor should be available to the student within two weeks of a meeting

    being requested, if at all possible. Finding sources and references is the

    responsibility of the student and not that of the supervisor. A supervisor will

    be responsible for pointing out poorly substantiated or poorly expressed

    statements, but the student is responsible for correcting these.

    A supervisor is not responsible for the correction of language, spelling or

    grammatical errors, but should point out to the student that there are such

    errors in his/her work. The student is responsible for the language editing of

    his/her project. It is the responsibility of the supervisor to provide guidance on

    sections of work which require revision. The meetings should be initiated by

    the student, who would usually submit the draft document to the supervisor at

    least a week before the meeting

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    Second meeting:

    Once the project is underway, but before the data is collected and processed,

    the supervisor should receive a draft of the first half of the research project,

    i.e. up to and including chapter 4 and should provide feedback to the student

    on it. The details of the proposed data collection and analysis methods should

    also be agreed on. This meeting should occur by mid of August.

    Third meeting:

    This meeting should take place when the data has been processed and

    chapters 5 and 6 written in draft form and submitted to the supervisor. This

    meeting should occur by mid October.

    The student and the supervisor should record the number of meetings held

    and the nature of the discussions. If the student is having great difficulty in

    setting up meetings with their supervisor they may contact the head of MBA

    research to discuss the way forward.

    Data Collection

    Should the student plan to interview respondents or send out questionnaires

    the MBA Programme Manager will provide them with an official generic letter

    stating that they are bona fide students and that assistance with their research

    project would be appreciated.

    E LAYOUT AND REQUIREMENTS OF THE RESEARCH PROJECT

    The body of the report should be between 75 and 80 pages of text 15 000 to

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    good quality printer should be utilised for the final print. The colour of the ink

    for the text should be black. Colour may be used in figures.

    The report should include the following:

    1. Title page

    The title page should include the title [as approved in the

    research proposal] followed by the authors name, the statement

    below and the date.

    The statement should be worded as follows:

    A research project submitted to the Gordon Institute of Business

    Science, University of Pretoria, in partial fulfilment of the

    requirements for the degree of Master of Business

    Administration.

    The date should be the month and year of completion of the

    project. (e.g. November 2006)

    2. Abstract

    The abstract should appear on the next page and should be

    limited to 200 words. The abstract should start with a sentence

    that describes the major theme of the research. The purpose

    and methodology of the research and the outcome should then

    be briefly described

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    submitted before for any degree or examination in any other

    University.

    The name and signature of the student and the date should

    follow the declaration.

    4. Acknowledgements

    It is a convention to acknowledge the role of a supervisor and

    other persons and/or organisations instrumental in the

    completion of the research.

    5. Table of Contents

    Under the heading Contents, this will include the starting page

    numbers of the preliminary material, chapter and section

    headings, references and any appendices. Generally the first

    page of the text would be numbered 1. Any preliminary pages

    would be given numbers in small roman numbers (i.e. i, ii, etc)

    6. Text of research project

    The text of the conventional research report is divided into

    logical chapters. On reading the whole report the process of

    logical reasoning of the whole research process must be made

    apparent. A typical layout would be:

    Chapter 1: Introduction to Research Problem . This chapter

    indicates clearly the need for the research and what the

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    your research. You must show that your research is situated

    within the relevant, current, academic literature and that you

    understand the debates. Your task is to show how the academic

    literature sheds light on your topic. The purpose of the literature

    review is to refine the statement of the research problem or

    question, not to offer a tutorial on the topic. Hence you must

    review the pertinent literature, not repeat large passages from a

    text. This chapter must make use of subheadings which indicate

    your flow of logic. The subheadings usually divide the literature

    into a number of major areas and then each area begins with

    the more generic theory bases and ends with closely focused

    literature on your topic. It is envisaged that not less than thirty

    references will be used, all of which must be highly relevant to

    your topic, at least half of which must be post 2000 and nearly

    all of which must be from accredited academic texts. You will

    need to source at least five references from peer reviewed

    academic journals. Every paragraph should contain at least one

    reference. The conclusion to the literature review must indicate

    the need for your specific research.

    Chapter 3: Research Questions/ Propositions/ Hypotheses .

    In this chapter, usually no more than a page or two, the precise

    purpose of the research is defined. Research questions are

    used where the literature does not provide likely solutions to the

    research objectives. Propositions are used when the researcher

    proposes what the findings are likely to be Hypotheses are

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    sampling method, the research instrument used, the details of

    how the data was collected and the process of data analysis.

    The limitations of the research must be specified. Research

    methodology references must be used. This chapter must be

    written in the past tense.

    Chapter 5: Results. Here the results of your research are

    presented clearly and concisely with only sparse commentary.

    Tables and figures must be correctly presented as discussed

    above. This chapter is usually presented with the data being

    clustered around the research questions / propositions /

    hypotheses.

    Chapter 6: Discussion of Results. Here the results are

    discussed in terms of the research questions, propositions or

    hypotheses and in terms of the literature i.e. the relationship

    between this chapter and chapters one, two and three must be

    clear to the examiners and other readers. This chapter should

    use the research questions/ propositions/ hypotheses as major

    headings within the chapter. This chapter should show depth of

    insight into your findings in terms of both the context of the study

    and in light of the theory base. The chapter must indicate that

    the research objectives have been met.

    Chapter 7: Conclusion. This chapter highlights the main

    findings of the research pulling the results together into a

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    8. Appendices

    Appendices should be numbered and titled. Each appendix

    should be presented both in numerical order and in the order in

    which it is encountered in the text of the project. Examples of

    what should be included in appendices are a copy of a

    questionnaire (if used), data bases, list of respondents etc.

    A very approximate guideline to the number of pages for each

    chapter is as follows:

    Chapter 1 7

    Chapter 2 15

    Chapter 3 2

    Chapter 4 8

    Chapter 5 20

    Chapter 6 20

    Chapter 7 6

    F SUBMISSION PROCESS

    Students are to submit by 17h00 on 14 November to the MBA Programme

    Manager

    two ring bound reports,

    b d

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    No extensions will be granted to this deadline. A mark penalty of 5% per day

    or part thereof will be applied. The reports will be forwarded to the respective

    supervisors and the external examiner. The supervisors will then mark the

    project within a few weeks. The unbound copy of the report will be given to

    the Information Centre. If the report receives a mark of 65% or more the

    Information Centre will have the report bound and placed on the shelves.

    Should the project not be deemed to be of an acceptable standard to pass,

    and should the supervisor know that some minor adjustments will allow the

    project to pass; this feedback will be conveyed to the student by the

    supervisor. A two week period for amendments will be set for final

    submission. Failure to satisfy the recommendations will result in the candidate

    failing to satisfy the requirements for the degree. Students who have to

    resubmit their research reports for re-examination will not receive a mark

    higher than a D symbol. Should a research report fail to an extent where

    more than minor adjustments need to be made, the student will have to repeat

    the research methodology course, resubmit their proposal and redo the

    research project in the following year.

    G CRITERIA FOR EVALUATION

    25% of the mark will come from the research methodology course

    assignments and the proposal.

    The table below shows the suggested marking schedule for the report.

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    2. Method and Procedure [25%]

    Rationale for choice of methodology (e.g. qualitative vs. quantitative;theoretical)

    Research design (clarity, logic and appropriateness of choices made)

    Implementation of research (accuracy, thoroughness of procedures)

    Information gathering (sampling; data collection; quality controls)

    Comments:

    3. Analysis and Interpretation of Findings [25%]

    Data analysis and presentation (grasp of techniques used; clarity ofpresentation)

    Interpretation and evaluation of results (accuracy; validity of inferences;alternatives considered);discussion of findings

    Conclusions drawn within context of the study, relevance to objectives;limitations noted on generalization

    Comments:

    4. Summary and Recommendations [15%]

    Relevance of recommendations to business problem and knowledge

    accumulation Quality of summary of project and of the Abstract

    Future Research recommendations

    Comments:

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    Mark for Research Project

    The minimum pass mark for the research project is 50%. All MBA students

    must pass the research project. The minimum mark required for a distinction

    is 75%. A research project being granted a distinction would meet all of the

    requirements above and display originality of thought and depth of critical

    insight. Results are usually published late in December. The research project

    counts for 20% of the students final MBA mark.

    H Candidates who fail to submit research project reports

    Candidates who do not submit their research project on time may apply in

    writing, before January 10th of the following year, for permission to re-register.

    Should this be permitted the student will have to pay additional fees and will

    not graduate with their class. They will have to re-attend the research

    methodology lectures, submit the assignments and resubmit their proposal for

    approval. A supervisor will then be allocated. They will not be allocated a

    mark higher than a C for their final mark. They will have to complete the

    research during this subsequent year, failure to do so will constitute a failure

    of the MBA programme.

    I REFERENCING SYSTEM

    The referencing style guide specified below is based on the Harvard system

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    REFERENCING WITHIN THE TEXT

    Each time a reference is given within a text, the authors surname and the

    year of publication is quoted. If the surname is a natural part of the sentence,

    the year only is given in brackets. If the surname is not a natural part of the

    sentence, then both the surname and year are in brackets.

    e.g. Simmons (1989) quotes data to show..... It has recently been stated(Grandjean, 1988) that.....

    When there are two authors the surnames of both should be quoted

    e.g. Holly and Southworth (1989)

    When there are 3 authors or more, then the first surname is quoted followed

    by et al, but only after the first mention which should include all the authors.

    e.g. Bradley, Jones and Smith (1983); thereafter, Bradley et al. (1983)

    A corporate author may be used when appropriate.

    e.g. Open University (1999)

    When there is more than one reference to the same author and year of

    publication, i.e. the author has published a few items in one year, each entry

    is distinguished by a b c etc. following the year.

    e.g. (1989a) (1989b)

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    AN EXAMPLE OF REFERENCING WITHIN THE TEXT FOLLOWS

    The world economy has progressed from an industrial economy

    to a knowledge economy (Pine and Gilmore, 1998; Dibble,

    2004). With knowledge being viewed as a major contributing

    factor to organisational success, the purveyors of this

    knowledge in organisations deserve to be focused on. Drucker

    (1974) first used the term knowledge worker; he described

    these individuals as employees who carry knowledge as a

    powerful resource which they, rather than the organisation, own.

    Drucker (1989, p. 175) states Knowledge workers know that

    their knowledge. gives them freedom to move since

    everyones knowledge has a multitude of applications in the

    information or knowledge age. A few years later Drucker

    (2002, p. 76) wrote that knowledge workers have become the

    major creator of wealth and jobs and increasingly the

    success and even the survival of every business will depend on

    the performance of its knowledge workforce. He goes on to say

    that the knowledge economy will increasingly depend on higher

    levels of education. Harrigan and Dalmia (1991) define

    knowledge workers as key employees who create intangible

    value-adding assets, and who often transport those assets in

    their heads when they change employers.

    Please note, as in the first sentence, that the reference goes in bracketsbefore the full stop.

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    date order. It is finally sorted alphabetically by a b c (see example below) if

    this device has been necessary. The reference list should not be sectioned

    into books, journals etc. Please note that the name of the book or journal is in

    italics.

    Examples:

    Hargreaves, D.H. (1972) Interpersonal Relations and Education. London:Routledge & Kegan Paul.

    Hargreaves, D.H. (1979a) A phenomenological approach to classroom

    decision-making. In Eggleston, J. (ed.) Teacher Decision-making in the

    Classroom. London: Routledge & Kegan Paul.

    Hargreaves, D.H. (1979b) The proper study of educational psychology. New

    Universities Quarterly, 33, 155 -165.

    Holly, P. and Southworth, G. (1989) The Developing School. London: Falmer

    Press.

    Referencing Books

    The information required is: Author. Year of publication. Title (this must be in

    italics). Place of publication: Publisher.

    e.g. Minton, D. (1997) Teaching Skills in Further and Adult Education.

    London: City & Guilds / Macmillan.

    F t th b th i

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    An author may be an editor, so this detail is included after the name,

    e.g. Rose, D. (ed.) (1988) Social Stratification and Economic Change.

    London: Hutchinson.

    An author may be a corporate body in which case this is used as the author,

    e.g. Open University (1981) Polymer Production. 2nd ed. Milton Keynes:

    Open University Press.

    When relevant, an edition statement should be included after the title, and the

    year of publication quoted is the year of the particular edition,

    e.g. Grandjean, E. (1988) Fitting the Tasks to the Man: A text book ofoccupational ergonomics. 4th ed. London: Taylor & Francis.

    Certain classic books may be reprinted, the year of publication is the original

    year, with the reprint date added if it is of importance,

    e.g. Darwin, C. R. (1882, reprinted 1928) The Origin of Species. 6th ed.

    London: Dent.

    Where a reference is to a chapter in an edited book or a compilation, and the

    authors are different, the listing would be,

    e.g. Green, A. (1995) The European challenge to British vocational education

    and training, in Hodkinson & Issit (eds.) The Challenge of Competence:

    Professionalism through Vocational Education and Training. London: Cassell.

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    e.g. Department for Education and Employment (DfEE) (2000) Student

    Success Rates In Post- 16 qualifications - data from the England and Wales

    youth cohort study. London: DfEE.

    Referencing Journal Articles

    The information required is

    Author of article. Year of publication. Title of article. Title of periodical (this

    must be in italics). Volume and number . Page number(s) of article.

    e.g. Psacharopoulos, G. (1997) Vocational education and training today:

    challenges and responses. Journal of Vocational Education and Training,

    49(3), 21-36.

    Referencing Conferences

    These references follow the guidelines for either books or journals depending

    on how the conference proceedings are published. If it is printed as a one-off,

    then it will follow the guidelines for books. If the conference is one of a series

    that regularly publishes its papers, then follow the guidelines for journals.

    Referencing e-Journals and Website Sources

    The information required is:

    Author/editor, Year "Title" [online]. (Edition). Place of publication: Publisher (if

    ascertainable). Available from: URL [Accessed Date].

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    e.g. Guide to Authors (1998) South African Journal of Business.

    AN EXAMPLE OF A REFERENCE LIST FOLLOWS

    Please note it is in alphabetical order and not numbered.

    Armstrong, M. and Murlis, H. (1998) Reward Management.

    London: Biddles.

    Baron, J. N., Hannan, M.T. and Burton, M.D. (2001) Labor

    pains: change in organisational models and employee turnover

    in young, high-tech firms. American Journal of Sociology,

    106(4), 960 -1010.

    Bartlett, C. and Ghosal, S. (2000) Competing on Human

    Capital. Book in progress.

    http://www.linezine.com/4.2/articles/chsghebip.htm (accessed

    12/02/03)

    Bennett, J. (2003) Employers have their work cut out. Sunday

    Times. Business Times. March 16. Johannesburg, 1.

    Branch, S. (1998) You hired em. But can you keep em?

    Fortune Magazine, November 9, 101-104.

    http://www.linezine.com/4.2/articles/chsghebip.htmhttp://www.linezine.com/4.2/articles/chsghebip.htmhttp://www.linezine.com/4.2/articles/chsghebip.htmhttp://www.linezine.com/4.2/articles/chsghebip.htmhttp://www.linezine.com/4.2/articles/chsghebip.htm
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    APPENDIX 1 CONSISTENCY MATRIX

    TITLE__________________________________________________________________

    PROPOSITIONS/QUESTIONS/

    HYPOTHESES

    LITERATURE REVIEW DATACOLLECTION TOOL

    ANALYSIS

    1

    2

    3

    4

    24

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    CONSISTENCY MATRIX EXAMPLE

    TITLE: Methodologies used by stockmarket analysts and fund managers to evaluate the management of companies

    PROPOSITIONS/QUESTIONS/

    HYPOTHESES

    LITERATURE REVIEW DATACOLLECTION TOOL

    ANALYSIS

    Research question 1Do fund managers and analyststake into account the competenceof a companys management intaking decisions on investments?

    Dobbs,1998Hequet, 2004

    Question 2 in questionnaire Frequency analysis on closed-ended question, to giveproportions of weightings

    Research question 2What criteria do fund managersand analysts apply to this

    assessment?

    Booth, 1999Day & Fahey, 2003

    Questions 3 & 4 Frequency analysis on fixed sumscale to determine categories andrank order them

    Research question 3How do analysts and fundmanagers incorporate judgementson the management of companiesinto their overall assessment of acompany?

    Booth, 1999Serwer, 2005

    Questions 5&6 Content analysis on open endedquestions, to determine range ofoptions and how they are used

    Research question 4What methodologies do analystsuse to gather information on themanagement of companies?

    Stewart, 2003Magnus, 2001

    Question 7. Content analysis to uncover typesof communication channels

    25

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