research into radio station – radio 2

2
Research into Radio Station – Radio 2 The station was launched at 05:30 on 30 September 1967, and evolved from the Light Programme, with some of the Light Programme's music shows transferring to the newly launched BBC Radio 1. The first show had started at 05:30 am (on the Light Programme) but continued with Breakfast Special from Paul Hollingdale as Radio 1 split. The station's audience is now mainly adults over the age of 35 (82% of listeners) [9] although in recent years it has attracted younger listeners. Its daytime playlist features music from the 1960s to various current chart hits, album and indie music. The station's appeal is broad and deep, with accessible daytime programmes and specialist programmes of particular types or eras of music. In 2009, Radio 2 again won the Music Week Award for National Radio Station of the Year, an award it has won for several consecutive years. Chris Evans, the broadcaster, who has hosted early mornings for four years, pulled in 9.85m listeners - compared to 9.35m during the previous quarter. This was reported by the BBC on their official website. BBC 2 Features a lot of documentary related content as shown in the screenshot:

Upload: a2media15d

Post on 15-Feb-2017

85 views

Category:

Design


0 download

TRANSCRIPT

Page 1: Research into radio station – radio 2

Research into Radio Station – Radio 2

The station was launched at 05:30 on 30 September 1967, and evolved from the Light Programme, with some of the Light Programme's music shows transferring to the newly launched BBC Radio 1. The first show had started at 05:30 am (on the Light Programme) but continued with Breakfast Special from Paul Hollingdale as Radio 1 split.

The station's audience is now mainly adults over the age of 35 (82% of listeners) [9] although in recent years it has attracted younger listeners. Its daytime playlist features music from the 1960s to various current chart hits, album and indie music. The station's appeal is broad and deep, with accessible daytime programmes and specialist programmes of particular types or eras of music. In 2009, Radio 2 again won the Music Week Award for National Radio Station of the Year, an award it has won for several consecutive years.

Chris Evans, the broadcaster, who has hosted early mornings for four years, pulled in 9.85m listeners - compared to 9.35m during the previous quarter. This was reported by the BBC on their official website.

BBC 2 Features a lot of documentary related content as shown in the screenshot:

Documentaries feature a lot on Radio 2; therefore we believe that it would be the perfect place for use to feature out radio advert.