Target Audience for teenage Romcom’s

Using Burton’s theory of socially and media grouped audience, the audience for Teen Romcoms would be:

Social Group

-Teenagers aged 13-17- Mainly Females- As most teenage Romcom’s are American the target audience would tend to be American and British citizens

Media Group

- Often read romantic novels- Likes watching comedies or films based on love- Could watch sitcoms or sequel programmes such as “One Tree Hill” which are also based on the lives of teenagers

Audience Behaviour and motivesUses and Gratifications theory

It has been suggested that audiences watch certain things for specific reasons, This is known as the uses and gratifications theory. For the Romcom genre the target audience are most likely to watch it for:

- Entertainment purposes, as the humour would amuse the audience as well as the situations the characters have to go through and the character quirky comments or image.

- Escaping from their lives, this would enable the audience to forget their lives for a little while, as they would jump into the characters situations and lives