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Research Journal

of

Aleppo University

Economics Science Series

A Periodical Issued by University of Aleppo

Vol. 15 - 2015

Published at : 2017

ISSN 2227-9180

All rights reserved .No part of this publication may be

reproduced,stored in a retrieval system or transmitted in any

form without the prior written permission of the publisher .

Economics Science Series

Chairman of the Editorial Prof. Dr. Kamal Khoudary

Vice president for scientific research and high studies affairs

Editor in Chief Prof. Dr. Nawar Kadan

Editorial Board

Dr. Mohammad Dahar Dr. Iman Sulayman Dr. Mahmoud Ibrahim

Dr. Abd Al-Nasser Nasser Dr. Ali Giblak Dr. Hassan Katalo

Dr. Fouad Ismail Dr. Yousef Al-Abdullah Al-Ahmad

PRODUCTION Eng. Rama Mulki

The view expressed in this issue are those of the authors and do not necessarily

reflect the views of the Editorial Board or the Policies of the University of Aleppo

proof reading Aisha Moussa (Engish)

5

Contents

7 Evaluating Banks Control Methods and

its role in Improving performance in

Banks. Afield Study. Syrian

Dr. M. khaled Bannoud

M Habib dwaidary

9 Internet Use among Aleppo University

Students

Dr. M. Samir Darkazanli

Marah Khanjian 11 The Role of the accounting information

systems success in the Effectiveness of the

administrative decisions taking

(A case study in the private banks

working in Aleppo city)

Dr. Imad Al-Din Tarabeshi

M. Khalil Barakat

13 Reflexes of the current Syrian crisis on

the performance of companies listed on

the Damascus Securities Exchange

Dr. Noureddine Hormuz

Dr. Samer Qasim

Ghaida Salman 15 Using the Loss and the Retention Rates

in the Analysis of the Actuarial

Portfolio Results of Alaqeela Takaful

Insurance Company in Syria

Dr. Nour Alhmidi

17 The Effect of Internet Use among Aleppo

University Students on their Participatory

Life in their Nuclear Family

Dr. M. Samir Darkazanli

Marah Khanjian

19 The Role of Corporate Social Responsibility

In Corporate Performance " A Field &

Applied Study On Companies Listed On

Egyptian Exchange "

Dr. Hassan mashrki

Hussam Khadigah

21 The Use of Artificial Neural Networks

Multi-Layered in a Decision Credit

Dr. Ghassan SAKET

Aya SERIO 23 Assessing Information Security Risks of

Using a Fuzzy Multi-Criteria Decision

Making

Dr. Ghassan SAKET

Aya SERIO

25 Insurance Awareness among Workers

and Employers in the Private Sector An

Analytical Study in Aleppo City

Dr. Hasan Qlandr

Salah Addin Alrii

27 The Role of Perceived Social Responsibility

On Customer Satisfaction " A Field Study

On Customer Private Bank In Aleppo City"

Dr. Hassan mashrki

Hussam Khadigah

29 The Impact of Globalization on the

Regional Economic Blocs Dr. M.Jamal Taktak

Hatem Alma’a 31 The Role of Green Advertising Credibility

in Purchase Intention (Field Study on

Aleppo University's Student)

Dr. Solaiman Ali

M.Jamil Jaffar

6

33 High Education in Syria and its Role in

Engineering Human Capability Dr. Abd.Al-Sabbagh

Wared Al-Musa 35 Government funding university system and

its impact Spending - the challenges and

proposed solutions -

(Case Study)

Dr. Butrus maila

Dr. Amer M. Alijanabi

Hana Ali Alquraishi

37 Fuzzy Multi-criteria decision-making to

evaluate stocks "an applied study on the

Amman Stock Exchange"

Dr. Ibrahim NAYEB

Nesreen SULTAN

Res. J. of Aleppo Univ. Economics Sci. Series No.15 2015

7

Evaluating Banks Control Methods and its role in

Improving performance in SSyyrriiaann Banks.

Afield Study. Muhammad khaled Bannoud Muhammad Habib dwaidary *

Dept of Accounting, Faculty of Economics, University of Aleppo

*post graduate student(MSC)

Abstract

This research aims to Evaluate the deferent methods of banks

control methods, and its role in improving bank performance, by

presenting kinds of this controlling methods and its objectives and

means, and Banks control steps, and the most importance

considerations that have to respect it when making control standards,

and the procedures of estimate control activity in bank institutions, for

serve planning, control, performance evaluation, and expose the

deviations, and giving useful ideas in preparing future plans process.

we make a field study included sample of external and internal auditors

opinions, and the employees in bank control field at central bank, and

other banks that works in Syria. The study reach that evaluating banks

control methods, help in improving Syrian banks performance, and

expose the deviations and Processing, and give the ability for

development and competition. The study advise in necessity of

developing the deferent methods of banks control, and apply the Syrian

banks for the central bank instructions, auditors recommendations, and

modify the cautions guide to be fit with changes, understand and apply

the control and cautions standard that reliable at bank sector like basel

standards and camles method. Key words: Evaluating control methods, Banks control, improve performance,

Syrian banks.

Received 15/12/2014

Accepted 25/3/2015

Res. J. of Aleppo Univ. Economic Science Series No.15 2015

9

Internet Use among Aleppo University Students Muhammad Samir Darkazanli, Marah Khanjian Dept. of Statistics, Faculty of Economics, Aleppo University

Postgraduate Student (Msc ) , Dept. of Demography, Faculty of Economics,

Aleppo University

Abstract

This research aims to determine the characteristics of internet use

among undergraduate Aleppo university students. The researcher

designed a questionnaire, and distributed it to an accessible sample of

the research population, its size reached 365 student who use the

internet. The findings were: there is no statistically significant relation

between the student's sex and the number of hours of internet daily

use. And, there are differences in the number of hours of internet daily

use attributed to the monthly income of the student's family, and to the

student's ability to control his/her internet using hours. (92.1%) of the

students use the internet at their homes, and (51.2%) of them use it

daily for four hours or more. (60.5%) of the students do not use the

internet at specific times, and (86.6%) of them use it more than once a

day. And (70.4%) of the students pointed that their ability to control

their using hours was weak.

Keywords: University Students, Internet, Aleppo, Use.

Received 9/2/2015

Accepted 29/3/2015

Res. J. of Aleppo Univ. Economics Sci. Series No. 15 2015

11

The Role of the accounting information systems success

in the Effectiveness of the administrative decisions taking

(A case study in the private banks working in Aleppo city)

Imad Al-Din Tarabeshi, Mohammad Khalil Barakat * Dept. of Accounting, Faculty of Economics, University of Aleppo

*Postgraduate Student (PhD)

Abstract This research aims at having knowledge of the effect of the

accounting information systems success in the Effectiveness of the

administrative decisions taking in the private banks working in Aleppo

city. To collect the required data, a questionnaire was designed and

distributed on the members of the research sample in the branches of

these banks.The research included a sample of (10) banks and the

distributed questionnaires were (50), only (45) out of them were retook

and they were used later on in the analysis process. The data were

analyzed using SPSS. 21 program. The researcher has concluded many

results, the most important one is: There is an abstract effect of both

the high quality of the accounting information system information and

the high quality of the accounting information system in the

Effectiveness of administrative decisions taking, and There is no

abstract effect of both the user satisfaction in the accounting

information system and using the accounting information system in the

Effectiveness of administrative decisions taking.

Key words: the accounting information systems success, the Effectiveness, the

administrative decisions taking.

Received 22/2/2015

Accepted 29/03/2015


31

Reflexes of the current Syrian crisis on the performance

of companies listed on the Damascus Securities Exchange

Noureddine Hormuz*,.samer Qasim**, Ghaida Salman*** DepT Of Economic & Planning, Economic Faculty, Tichreen Univ.

DepT of Administration , Economic Faculty, Tichreen Univ..

Postgraduate student (PhD) , DepT of Economic & Planning.,

Faculty of Economic, Tichreen Univ

Abstract This research shows the concept of Damascus Securities

Exchange in terms of its role and an overview of the mechanisms of

action in general, they represent a link to the systems business in

various financial, commercial and service economic activities, as well

as they mirror the reality of the projects during the trading of shares

and bonds, as it is this place to view most important means of

investment for individuals and businesses. Then stand at some of the

effects of the current Syrian crisis on the sectors listed in this market;

through the presentation of some of the economic and financial

indicators that show in which the size of the effects and repercussions

of the crisis on that market, and components of a negative character, on

the grounds that the stock market is a good place to view means a

significant investment for individuals and businesses, and is therefore

considered the space in which you offer savings on the part of, and

demand for funding in the other side. And then you try to access a

detailed presentation of the results identified with the

recommendations reached by the researcher and finally display of

sources and references that were adopted for the purposes of this study.

Keywords: Damascus Securities Exchange, Financial institutions, The

financial system, Syrian Crisis, Private Banks.

Received: 23/12/2014

Accepted: 31/3/2015


51

Using the Loss and the Retention Rates in the Analysis of

the Actuarial Portfolio Results of Alaqeela Takaful

Insurance Company in Syria Nour Alhmidi

Dept. of Statistics and Information Systems, Faculty of Economics,

University of Aleppo

Abstract

In this research we try to prove the importance of the loss and

retention rates is important indicators for Actuarial portfolio operations

in the insurance companies, and as a performance criteria in that

companies, in addition to their importance in determining the goals and

related policies in the insurance companies.

We also attempt in this research to select branches of the

Actuarial portfolio of Alaqeela Takaful Insurance Company, the

branches have low loss rats, and discover the role that the loss and the

retention rates play in the branches of its Actuarial portfolio, by testing

the hypotheses of research during the period (2008- 2012) using

analysis of the variance method.

We have found there aren't differences among the loss rates

depending on the branches of Actuarial portfolio of studied Company.

While there are differences among the retention rates depending on the

branches of Actuarial portfolio of the same company. But there aren't

differences among the both loss and retention rates of each branch of

the Actuarial portfolio depending on the time, and there is an

interaction relationship between the loss and the retention rates. Key words: Loss Rate, Retention Rate, Actuarial Portfolio, Takaful Insurance.

Received 16/2/2015

Accepted 31/3/2015


71

The Effect of Internet Use among Aleppo University

Students on their Participatory Life in their Nuclear

Family Muhammad Samir Darkazanli, Marah Khanjian Dept. of Statistics, Faculty of Economics, Aleppo University

Postgraduate Student(MSc), Dept. of Demography, Faculty of Economics,

Aleppo University

Abstract

This research aims to identify the impact of internet use among

undergraduate Aleppo university students on their participatory life in

their nuclear family. The findings were: 41.6% of the students pointed

that the internet has reduced their participation in family activities at

home, which was the highest negative impact of internet in the field of

family participation. Results also showed that there were no

statistically significant differences in the impact of internet use on the

student's participatory lives attributed to the student's sex, or the

student's family members number. While there were statistically

significant differences in this impact attributed to the number of hours

of internet daily use, and to the number of times of internet daily use.

Which means that there was a direct relation between each of the

previous variables and the negative impact. As the number of hours or

the number of times of internet daily uses increases, the negative

impact increase.

Keywords: Family, Students, Internet, Use, Participation, Aleppo, University.

Received 1/3/2015

Accepted 31/3/2015

Res. J. of Aleppo Univ. Economic Sciences Series No. 15 2015

91

The Role of Corporate Social Responsibility In

Corporate Performance " A Field & Applied Study On

Companies Listed On Egyptian Exchange " Hassan mashrki , Hussam Khadigah*

Dept. of Business Administrate, Faculty of Economic, Aleppo *Postgraduate Student (Ph.D)

Abstract This paper aims to study Analysis of impact of Corporate social

responsibility on Its Performance by answering the following

questions:

1- What is Companies apply Its Social Responsibility? and what is

Domains its serves?

2- What is the impact Corporate Social Responsibility with Four

dimension in Companies Performance Listed On Egyptian

Exchange ?

The summarization this study as result to analysis of data that

were collected via E-mail to research community agent with

Companies Listed On Egyptian, have shown the following results:

there is a Significant difference between level applied Egyptian

Companies To social responsibility towards (Customer,

Eenvironment) in comparison with the best companies in applied

its social responsibility with mean (3.67,3.11) on succession,, while

there is a insignificant difference between level applied Egyptian

Companies To social responsibility towards (eemployees,

Community) in comparison with the best companies in applied its

social responsibility with mean (3.5,3.35) on succession, And The

results of data a analysis showed significant effect for social

responsibility as independent variable with four dimension on

dependent variable (Corporate performance) in using simple

Regression .

Key words: social responsibility , Corporate performance.

Received 22/12/ 2014

Accepted 1/4/ 2015


21

The Use of Artificial Neural Networks Multi-Layered in

a Decision Credit Ghassan SAKET, Aya SERIO

Dept. of Statistics and Information Systems, Faculty of Economics,


*Postgraduate Student (MSc)

Abstract The process of granting bank loans is always accompanied by

the risk of lack of commitment to repay the loan, so we have tried in

this research to predict how borrowers' ability to repay the loan based

on their own data, Where we will study and learn the relative weight of

each variable and its importance to the process of repaying the loan

through data analysis borrowers older who have dealt with the bank in

order to predict the borrowers current and help the decision-maker to

take the decision to grant credit using the method of artificial neural

networks multilayer Multi Layer Perceptron (MLP) which is most

commonly used in the prediction. while continuing to train the network

to reach the best model to predict the research has come out that the

artificial neural network is able to increase the predictive ability to

quickly and accurately in the case of missing data. Key words: bank credit, credit risk, neural networks.

Received 18/2/2015

Accepted 7/4/2015


23

Assessing Information Security Risks of Using a Fuzzy

Multi-Criteria Decision Making

Aya SERIO

، Ghassan SAKET

Dept. of Statistics and Information Systems، Faculty of Economics


*Postgraduate Student (MSc)

Abstract: Evaluating the risks of information security is a complex process

shrouded in uncertainty and ambiguity; there are many of proposed

methodologies in international standards for evaluating information

security risks issued by the international organizations such as the

National Institute of Standards and Technology (NIST), and the

International Organization for Standards (ISO). So we have tried in

this research to develop a model for risks evaluation based on the

models proposed by international standards and according to multiple

criteria to determine the severity of the impact and potential threats,

which commensurate with the nature of the organization's work. We

apply the proposed model on AUTOMATA4 Company Database using

fuzzy logic techniques and multi-standards decision-making. The

research found that the fuzzy logic and multiple standards helped in

increasing the accuracy of evaluation results, the researcher

recommended the need for continuous assessment and periodic for all

parts of the information system.

Key words: information security evaluation, fuzzy logic, multi-criteria decision-

making, Simple Additive Weighting Method.

Received 18/2/2015

Accepted 7/4/2015


25

Insurance Awareness among Workers and Employers

in the Private Sector

An Analytical Study in Aleppo City

Hasan Qlandr Salah Addin Alrii* Dept. of Statistics and Information Systems, Faculty of Economics,


*Postgraduate Student (Phd)

Abstract The weakness of the insurance awareness among workers and

employers is a big problem which most of the social insurance systems

are suffer from it.

It appears in unknowing the purposes and dimensions

(discernments) of the social insurance by the workers and employers,

so it causes the weakness of the social insurance ability to apply the

social insurance system, also it cause the unawareness the importance

of commitment in the social insurance system by the workers and

employers, and in sequence they will not respond to participate in this

system and evade from its application, and thus negatively impact on

its success.

The research aims to show the importance of the insurance awareness

as a necessity for the success of the social insurance system, and it

aims to study the reality of the insurance awareness among the workers

and employers in the private sector in Aleppo city.

It appear from this study that the ratio of the workers and

employers who have insurance awareness is 60%, and the ratio of

those who have insurance awareness weakness is about 40%.

From the above, it must do great efforts to disseminate the insurance

awareness, by the private and public authorities and the non-

governmental organizations (NGOs) and workers unions and others,

but primarily the responsibility on the government and social insurance

organization.

Keywords: insurance Awareness, Insurance Evasion ,Social Insurance

Organization.

Received 17/3 /2015

Accepted 21/4 /2015

Res. J. of Aleppo Univ. Economic Sciences Series No. 15 2015

72

The Role of Perceived Social Responsibility On

Customer Satisfaction " A Field Study On Customer

Private Bank In Aleppo City" Hassan mashrki , Hussam Khadigah*

Dept. of Business Administrate, Faculty of Economic, Aleppo *Postgraduate Student (Ph.D)

Abstract This paper aims to study Analysis of role of perceived social

responsibility on customer satisfaction as field study on customer

private bank In Aleppo City by answering the following questions:

1- What is the reality of Perceived Social Responsibility at customers

satisfaction the private bank in Aleppo City and what is

committing with it?

2- What is the role of Perceived Social Responsibility with Three

dimension towards (employee, society, environment) on customers

satisfaction the private bank in Aleppo City?

3- is there the impact of perceived mental image to bank as a

mediator variable in the relation perceived social responsibility on

customer satisfaction?

The results of data that were collected through interviews and

field study to research community agent with customers the private

bank in Aleppo City from a random sample that estimated by 338

customers, have shown the following results: that is a level

perceptive customers to social responsibility was low, as there

significant difference to perceptive customers to social

responsibility about some variable demographic, As well as it

showed significant effect for perceived social responsibility as

independent variable with Three dimension on dependent variable

(customer satisfaction). And The results of data a analysis showed

the mental image to bank consider a mediator variable in the

relation perceived social responsibility on customer satisfaction

Key words: social responsibility , perceived mental image, customer

satisfaction.

Received 23/3/ 2015

Accepted 30/4/ 2015


29

The Impact of Globalization on the Regional Economic

Blocs Mohamad Jamal Taktak, Hatem Alma’a*

Dept of Economics and International Relations, Faculty of Economics, University

of Aleppo

*Postgraduate student (Phd).

ABSTRACT The world is witnessing a shift in the political, economic and

social fields by the effects of globalization and its impact on various

aspects and manifestations experienced by the international

community, and the phenomenon of regional economic blocs is one of

the phenomena that have been affected by globalization, with the

crystallization of globalization since the nineties of the last century,

dramatic increase has been noted a in the number of regional economic

blocs. These blocs have extended to include all countries, both

developing and developed, a lot of countries have become a member in

more than one economic bloc. On the other hand, in the light of

globalization these blocs lead a different way which is contrary to what

it was in the fifties and sixties of the twentieth centuy .These blocs are

no longer regional in the literal meaning of the word, as they do not

adhere to traditional conditions for the establishment of the economic

bloc, they liberated from the old restrictions and controls necessary to

establish an economic bloc, even began a new term called "new

regionalism". This new concept is associated with the emergence of

globalization and its effects on the old forms of economic blocs.

We have dealt in this research with the effects of globalization

on economic blocs, by knowing the reasons for increasing the number

and formation of these blocs in the context of globalization .In addition

to considering new forms and patterns of economic blocs that have

emerged by globalization in the international arena .Finally, the

identification of the concept of new regionalism and the differences

between new regionalism and the old one.

-Keywords: Economic bloc, Regionalism, Globalization. Received 16/ 2 /2015

Accepted 7 / 5 /2015


13

The Role of Green Advertising Credibility in Purchase

Intention

(Field Study on Aleppo University's Student) Solaiman Ali, M.Jamil Jaffar*

Dept of Marketing, Faculty of Economics, Univ of Aleppo

*postgraduate student (Msc)

Abstract The purpose of this research is, to figure out the role of green

advertising credibility. That effects on purchasing intention, through its

three dimensions, which are honesty, convince and reliability,

based on a sample of 200 students from economics faculty in Aleppo

university. The research has derived some important findings and the

result confirm, that there is a role of the earlier dimensions, on

consumers' purchasing intention, the sample of the research includes

110 males and 84 females after exposure them to three green

advertisements.

Received 6/4/2015

Accepted 7/5/2015


33

High Education in Syria and its Role in Engineering

Human Capability Abdulhameed Al-Sabbagh, Wared Al-Musa*

Dept. Economics and International Economics Relations, Faculty of Economics,

University of Aleppo.

* Postgraduate Student (MSc.)

Abstract

High education singles in setting apart enough training to

specialist in different knowledge field that develops creative, analytic,

innovative skills, leads active government and takes decisions that

leave their effect on domestic society and economy.

So it is clear _in this context_ that universities are the key component

in education systems that support human capability production and

knowledge capital that enable diverse social structures from progress

within international systems based on knowledge.

This research describes scientific technique reality in Syria to high

education stage, then describes its role in direction toward human

capability building.

The research has shown that low relation between high education in

Syria and human ability engineering both to traditional technology and

modern technology, high levels of education give contributions to

create human ability.

Keywords: Engineering Human Capability, Quality competence of Education,

Technology Developing.

Received 9 /4/2015

Accepted 10/5/2015


53

Government funding university system and its impact

Spending - the challenges and proposed solutions -

(Case Study) Butrus maila *, Amer Mohammad Alijanabi**,

Hana Ali Alquraishi*** * Dept. of Accounting, Faculty of Economics, University of Damascus

** Dept. of Accounting, College of Management and Economicsm, University of

Baghdad *** postgraduate student (PhD), Dept. of Accounting, Faculty of Economics,

University of Damascus

Abstract

The study aimed to show the actual reality of financing

government spending, challenges and ways to find additional sources

of funding in the higher education sector in Iraq adopted a researcher

at the inductive analytical study included tools found on the required

information from periodicals and books of Arab and foreign data and

the general budget of the Iraqi state fiscal year 2011-2013, The most

important findings of the researcher:

1-reliance on government funding for higher education is facing a

lot of pressure and failure to meet the higher education requirements

with the weakness of the independence of government universities.

2. an imbalance in the distribution of financial resources between

allocated to the education sector and other sectors as well as between

current and capital expenditures amounts.

The most important recommendations: 1. granting universities,

administrative and financial independence to activate the educational

process and the development of policies and procedures ensures

application Aziz role of the university produced and provide additional

sources of funding.

2. Work to re-examine the distribution of financial resources to the

terms of spending on education in order to restore the balance between

the terms of operational and capital expenditures.

Received 14/4/2015

Accepted 14/5/2015


73

Fuzzy Multi-criteria decision-making to evaluate

stocks

"an applied study on the Amman Stock

Exchange" Ibrahim NAYEB, Nesreen SULTAN

Dept. of Statistics and Information System, Faculty of Economics, University of

Aleppo

*Postgraduate Student (MSC)

Abstract

This study aims at a Fuzzy Multi-Criteria Decision Making to

determine the relativity weights of multiple and competing criteria in

stock evaluation, and helping investor to make the best decisions for

the operation of investment under either local or global free

competition, so we’ve made a distribution a special questionnaire of

compared pairwise criteria (5 basic criteria and 11 secondary standard

ones) on the academic experts at the University of Aleppo, the

questionnaire was processed by using the Fuzzy Analytic Hierarchy

Process ,we’ve reached at relativity weights of 8 financial ratios and

exclude 3 of them from stocks evaluation process. Then we’ve

collected and analyzed the historical data for 3 companies listed on the

ASE of the period (2006-2013), depending on the 8 ratios using a

Technique for Order Preference by Similarity to Ideal Solution, We’ve

reached that the results of the proposed model gives higher return rate

of investment portfolio in less possible risk by comparing it with the

quadratic programming method.

Key Words: Evaluation Stocks, Financial Analysis, Fuzzy Multi-Criteria

Decision Making, Fuzzy Hierarchy Process Analysis, Technique for Order

Preference by Similarity to Ideal Solution.

Received 29/3/2015

Accepted 4/6/2015

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