Research Method for Business BRM2044 Questionnaire

We are student of Multimedia University and conducting a research on the topic of Factors Affecting Undergraduate Students to buy smartphones as a partial fulfillment of our subject Research Method for Business BRM2044. Kindly complete the following questionnaire form; all the input and feedback on this study are highly appreciated and much needed for our research.We sincerely hope you could spend some times to answer this questionnaire. The results from this survey will be used in aggregate, without referring to any one individual, and will be used solely for academic research purposes. Responses will be kept confidential to the extent provided by law, no individual or company will be identified by name in the research report. Thank you. Name: Norul Husna binti Mohd Yunos 017 3550583 Student ID: 1101106561

Section A: Demographic. Please tick () one of the boxes that correspond to your answer to each question. Please be ensured all information that provided in this questioner would be kept confidential. 1) Age 18-2021-23>24

2) GenderFemale Male

3) Faculty FBLFETFISTDiploma FOSEE

4) Race MalayChinese IndianOthers

5) NationalityMalaysian Non-Malaysian

Section B: Purchase intention of SmartphoneThis section is seeking your opinion regarding the factors that trigger purchase intention of smartphone. Respondents are asked to indicate the extent to which they agreed or disagreed with each statement using 5 Likert scale [(1) = strongly disagree; (2) = disagree; (3) = neutral; (4) = agree and (5) = strongly agree] response framework. Please CIRCLE one number per line to indicate the extent to which you agree or disagree with the following statements.Strongly DisagreeDisagreeNeutral AgreeStrongly agree

Purchase Intention

1I intend to purchase smartphone in the near future.12345

2I search for information about smartphone from time to time.12345

3I always talk about smartphone with my friends.12345

4Purchasing of smartphone is beneficial for my daily life.12345

5I willing recommend my friend to buy smartphone.12345

Section C: Factors that trigger purchase intention of smartphone This section is seeking your opinion regarding the factors that trigger purchase intention of smartphone. Respondents are asked to indicate the extent to which they agreed or disagreed with each statement using 5 Likert scale [(1) = strongly disagree; (2) = disagree; (3) = neutral; (4) = agree and (5) = strongly agree] response framework. Please CIRCLE one number per line to indicate the extent to which you agree or disagree with the following statements.Strongly DisagreeDisagreeNeutral AgreeStrongly agree

Price

1Price is the most important factor when purchasing Smartphone. 12345

2I compare prices of other Smartphones brands and store brands before I choose one.12345

3I buy Smartphone because they are worth to used regarding between with their price & usage quality.12345

4I am uncertain which Smartphones brands provide real value for money in terms of product quality.12345

5The cheapness of some Smartphones brand suggests to me that they may have some risks, such as low quality.12345

Brand Image

1I prefer to buy aninternational recognizedSmartphone.

12345

2I prefer to buy atrustworthy brand ofsmartphone12345

3I will only buy my favouritebrand of smartphone1

2345

4Brand name is a majorfactor that will influencemy decision towardsbuying a smartphone.

12345

Convenient concern

1Smartphone are more convenient, reliable, and useful than normal mobile phones.

12345

2Smartphone are more fashionable, stylish, and trendy.

12345

3The price/quality relationship is acceptable in smartphone, as I can enjoy other free services (e.g. e-mail, voice-mail, MSN & Skype, word processor) anywhere I want.

12345

4Smartphone has good integration of wide range of functions and services.

12345

5Smartphone bigger screen and full keyboard make different functions easier to use.

12345

Product Features

1I like smartphones design12345

2Smartphone has moreapplications than basichand phone.

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3Smartphone provide highquality of games.

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4Smartphones internetaccessibility is speedierthan basic hand phone.

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5I use smartphone due to itsoperation system (AppleiPhone, RIM Blackberry,Google Android or others).

12345

Social Influences

1Almost all of myfriends/family membersare using smartphone

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2My friends/familymembers think that weshould all usesmartphone.12345

3My friends/familymembers influenced me tobuy smartphone.

12345

4People around me havestimulated me in usingsmartphone.

12345

5I will purchase a smartphone because my friends and family recommend to me.

12345

~Thank you~4 | Page