research methodology
DESCRIPTION
TRANSCRIPT
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A PRESENTATION
On RESEARCH METHODOLOGY
UNDER THE GUIDANCE OF: Dr. KUNJAL SINHA
ASSOCIATE PROFESSOR, CKSVIM, Vadodara
BY- NISHIL PRASAD (137050592075) POOJA BANANI (137050592006) MBA FIRST SEMESTER BATCH : 2013-2015
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• The online classifieds industry is really booming in India.
• The online classifieds are gaining popularity every now
and then.
• Matrimonial classifieds are something which is looked
upon by almost every household in India.
• The other popular sections in the online classifieds are
recruitment, automobiles, real estate, education and other
miscellaneous ads.
• These classifieds are also growing fast and a major
section of national dailies or local dailies is just filled with
these.
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• Trangler.com is a free Indian Classified website.
• Users can buy, sell and rent products / services for free.
• They can Post FREE Ads
• Objective of the company
“To be a global leader & first choice among users for buying & selling used or new products/services locally”.
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OBJECTIVE OF THE STUDY
• Primary Objective
To know the responses of the users toward trangler.com
• Secondary Objective
To know how to create more awareness and expand the business.
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RESEARCH METHODOLOGY
• Research Design: For this survey, DESCRIPTIVE research design
is used.
• Data Collection Method: For this survey data collection method
is through QUESTIONNAIRE.
• Sample Size: For this survey the sample size is 50.
• Sampling Unit: The sample units for this survey are
INDIVIDUALS/users of Trangler.com
• Sampling Technique: The sampling technique for this survey is
random technique.
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DATA ANALYSIS & Interpretation
AWARENESS
Awareness Frequency Percentage
Social Network Publishing 16 32
Online Ads 14 28
Outdoor Media 8 16
Word of mouth 12 24
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GRAPH – 1
AWARENESS
16
14
8
12
32%
28%
16%
24%
0
5
10
15
20
25
30
35
Social Network Publishing Online Ads Outdoor Media Word of mouth
Frequency percentage
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GRAPH - 2 CATEGORY
22
15
7
4
2
44%
30%
14%
8%
4%
0
5
10
15
20
25
30
35
40
45
50
mobile real estate car and bike electronic household
frequency
percentage
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GRAPH – 3 FREQUENCY OF VISITING SITE
3
15
12
20
6%
30%
24%
40%
0
5
10
15
20
25
30
35
40
45
daily weekly Monthly occasionally
frequency
percentage
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GRAPH – 4 TRANGLER RATINGS
25
10
5 6
4
50%
20%
10% 12%
8%
0
10
20
30
40
50
60
Very Good Good Average poor Very poor
frequency
perctange
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GRAPH – 5 IMPROVEMENTS IN TRANGLER
10
25
15
20%
50%
30%
0
10
20
30
40
50
60
fonts color design
frequency
percentage
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GRAPH – 6 ALTERNATE CLASSIFIED
25
20
5
50%
40%
10%
0
10
20
30
40
50
60
olx quikr clickindia
frequency
percentage
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GRAPH – 7 AGE
23
15
7
5
46%
30%
14%
10%
0
5
10
15
20
25
30
35
40
45
50
18-25 25-40 40-60 60 & above
frequency
percenatge
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GRAPH – 8
GENDER
34
68%
26
32%
0
10
20
30
40
50
60
70
80
frequency percenatge
male
female
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TABLE – 9
OCCUPATION
12
20
15
3
24%
40%
30%
6
0
5
10
15
20
25
30
35
40
45
Business services student retired
frequency
percentage
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FINDINGS:
• It is seen that 32% of Trangler users are aware about it through social networking sites and only 16% are aware about it through outdoor media.
• It is seen that 44% of users browse this site for mobiles and only 2% for households.
• It is seen that 40% of users visit this site occasionally and only 6% visit this site daily.
• 50% of the users of Trangler.com rated this site as very good and 8% rated this site as poor performance.
• It is observed that 50% of the users wants more improvement in the color combination of the site.
• It is also observed that the main competitor to Trangler is OLX because 50% of the users of Trangler also use OLX.
• It is observed that 46% of the users of Trangler falls under the age group of 18-25 and least fall under the age group of 60 & above.
• It is also seen that more males uses Trangler.com as compared to female. i.e 68% of males and only 32% of females.
• It is also observed that 40% of the users have service as their occupation whereas 6% of the users are retired.
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CONCLUSION:
• Firstly we can conclude that the Trangler should advertise its site using
more & more of social networking sites to get a better response as seen in the research study the maximum number of people are aware about it through social networking sites.
• Secondly we conclude that it should pay more attention towards the color combination of the site as 50% of the users recommended it.
• We also conclude that Trangler should at some more features that can attract more female customers towards it.
• Lastly we conclude that Trangler has a very good response from the users about the performance of the site and therefore has a great scope of its growth and can have many better opportunities as according to facts & figures Growth rate is approx 300% every year for Indian classified sites.