research methods - social statistics
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RESEARCH METHODS: statistics
WHY STATISTICS?
A statistically literate person can: Do much more than merely calculate correct answerssuch a person understands the relevance of statistics
for social research, can select an appropriate statisticfor a given prupose and a given set of data, and cananalyze and interpret the meaning of that statistic
Comprehend and critically appreciate research reports
written by others Statistical analysis is relevant only for those
research projects where the information collectedis represented in numbers
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RESEARCH METHODS: statistics
STATISTICSA TOOL FOR
SOCIAL RESEARCH
2 basic functions collecting, organizing and presenting data
analyzing data
Data analysis Descriptive statistics
summarizing and describing distribution of single variablemeasures of concentration and dispersion
understanding the relationship between 2 or morevariablesmeasures of association
Inferential statisticsgeneralizing from a sample toa population
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RESEARCH METHODS: statistics
MEASUREMENT OF VARIABLES
Variable
a characteristic of interest for our researchthat varies in modalities/values
Numerical and atributive characteristics, numerical vs.categorical variables (e.g. number of visitors vs. architecture
styles) Discrete vs. continuous variables (e.g. household size vs. a
persons weight) Levels of measurement
Nominal (e.g. theatres in a city) Ordinal (e.g. primarysecondaryuniversity education) Interval (e.g. no 0 pointtemperature) Ratio (e.g. income)
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RESEARCH METHODS: statistics
DESCRIPTIVESMEANS
Calculated - arithmetic meanshows tendencyof data to group arround single valuelowtolerance towards extreme values
Positionalresistant towards extreme values
Modethe value with the highest frequency,
Medianthe value that splits ordered series of data
into two equal parts
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RESEARCH METHODS: statistics
DESCRIPTIVESDISPERSION
An average of 100 could be built from 90, 100and 110, but also from 1, 100 and 190
Standard deviation (STDV) is a measure ofdispersion and is derived as squared root fromvariance (average squared deviation of individualdata from arithmetic mean)
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RESEARCH METHODS: statistics
PROBABILITY
The occurence of certain modality or value could beobserved not only through frequences, but throughprobabilities as well
Probability is relative frequency applied to large number
of cases (repetitions of measuring) For several modalities or values we can build
distribution of frequences and distribution ofprobabilities
We can present a probability distribution in simplemanner through expected value (mean) and STDV Knowing probability distribution lets us predict
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RESEARCH METHODS: statistics
INFERENCEESTIMATION
Process of making conclusion about population valuesbased on sample values
Unbiased estimate is the one that exactly matches the
population value Since we can select many samples from a single
population estimates are usually biased
However, we know that sample values tend to form
normal curve, i.e. they tend to concentrate arroundmean99% come into -3 to +3 STDV
Point estimate and confidence interval
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RESEARCH METHODS: statistics
INFERENCE TESTING
STATISTICAL HYPOTHESIS
For each statistic (any measure or coefficientthat varies across possible samples) calculated onsample we have to test validity (if its value
stands for whole population)This validity depends on level of variability of
the statistic and on size of the sample
We make conclusions on certain level ofsignificance, usually .01 and .05, which meansthat our estimate is valid for 99% or 95% of allpossible samples derived from the population