research methods - social statistics

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    RESEARCH METHODS: statistics

    WHY STATISTICS?

    A statistically literate person can: Do much more than merely calculate correct answerssuch a person understands the relevance of statistics

    for social research, can select an appropriate statisticfor a given prupose and a given set of data, and cananalyze and interpret the meaning of that statistic

    Comprehend and critically appreciate research reports

    written by others Statistical analysis is relevant only for those

    research projects where the information collectedis represented in numbers

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    RESEARCH METHODS: statistics

    STATISTICSA TOOL FOR

    SOCIAL RESEARCH

    2 basic functions collecting, organizing and presenting data

    analyzing data

    Data analysis Descriptive statistics

    summarizing and describing distribution of single variablemeasures of concentration and dispersion

    understanding the relationship between 2 or morevariablesmeasures of association

    Inferential statisticsgeneralizing from a sample toa population

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    RESEARCH METHODS: statistics

    MEASUREMENT OF VARIABLES

    Variable

    a characteristic of interest for our researchthat varies in modalities/values

    Numerical and atributive characteristics, numerical vs.categorical variables (e.g. number of visitors vs. architecture

    styles) Discrete vs. continuous variables (e.g. household size vs. a

    persons weight) Levels of measurement

    Nominal (e.g. theatres in a city) Ordinal (e.g. primarysecondaryuniversity education) Interval (e.g. no 0 pointtemperature) Ratio (e.g. income)

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    RESEARCH METHODS: statistics

    DESCRIPTIVESMEANS

    Calculated - arithmetic meanshows tendencyof data to group arround single valuelowtolerance towards extreme values

    Positionalresistant towards extreme values

    Modethe value with the highest frequency,

    Medianthe value that splits ordered series of data

    into two equal parts

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    RESEARCH METHODS: statistics

    DESCRIPTIVESDISPERSION

    An average of 100 could be built from 90, 100and 110, but also from 1, 100 and 190

    Standard deviation (STDV) is a measure ofdispersion and is derived as squared root fromvariance (average squared deviation of individualdata from arithmetic mean)

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    RESEARCH METHODS: statistics

    PROBABILITY

    The occurence of certain modality or value could beobserved not only through frequences, but throughprobabilities as well

    Probability is relative frequency applied to large number

    of cases (repetitions of measuring) For several modalities or values we can build

    distribution of frequences and distribution ofprobabilities

    We can present a probability distribution in simplemanner through expected value (mean) and STDV Knowing probability distribution lets us predict

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    RESEARCH METHODS: statistics

    INFERENCEESTIMATION

    Process of making conclusion about population valuesbased on sample values

    Unbiased estimate is the one that exactly matches the

    population value Since we can select many samples from a single

    population estimates are usually biased

    However, we know that sample values tend to form

    normal curve, i.e. they tend to concentrate arroundmean99% come into -3 to +3 STDV

    Point estimate and confidence interval

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    RESEARCH METHODS: statistics

    INFERENCE TESTING

    STATISTICAL HYPOTHESIS

    For each statistic (any measure or coefficientthat varies across possible samples) calculated onsample we have to test validity (if its value

    stands for whole population)This validity depends on level of variability of

    the statistic and on size of the sample

    We make conclusions on certain level ofsignificance, usually .01 and .05, which meansthat our estimate is valid for 99% or 95% of allpossible samples derived from the population