Research objectives1. Clarify the requirement with respect to resources required vis a vis available resources: However, in order to get the expected business, the inputs are provided in a structured manner. Further to clarify this point, we can say that, what is our expectation with respect to business but the element of HOW the business is to be targeted in territory (customer category) to a large extent. Thus the key improvement in developing business is to develop a coverage plan of Territory to include HOW element in the business. 2. Clarify the expected business (Copying/printing potential):The primary objective of coverage plan is to execute coverage by prioritizing coverage commensurate to potential that exists in various customer segments (Govt., Comm., PSU, Major Accounts, Education) in Territory so as to fully exploit the potential of territory. 3. Competition analysis for brand Ricoh.Find out who are the major active brands available in markets of Chandigarh. Find out the strength and weakness of those active brands.Find out what current brands are delivering to customers and analyze how differentiation can be done for RICOH from the competition.Give the SWOT analysis of RICOH Product with reference to competitive brand. Find out the marketing mix (4Ps) analysis of Ricoh.4 Brand Perception of Ricoh Study the brand Ricoh and measure the Recognition, Consideration and credibility of Ricoh products for people of and study the future trends and requirement of customer.Evaluate current positioning strategy of Ricoh product and find out how well they are addressing the need of Target market and Give your recommendations. 5. Gain Commitment of customer:By doing this project companies can find out customer commitment towards its product. The main points of the objective of Research arei. Understanding the customer buying process of digital machines. ii. Identifying the customers demand for different digital function in photocopier machineiii. Comparative analysis of market share of RICOH & Other company iv. Investment capacity- knowing how much money they want to invest for new machine -some customer want machine on rental basis -some customer want to perches new machine v. To knowing the brand awareness of the Ricoh products. 6 Costumer Satisfaction toward ricoh product price and services