1. 1. Magazine advert research
2. 2. Questions1) Does the artist feature in the advert? Why orwhy not?2) How does the mise en scene (image) meetthe needs/expectations of the target audience?3) What key features are used within theadvert?4) How is the artists identity establishedthrough the type of angle used?5) Is there any connection between the artistsmusic and the advert?
3. 3. Does not feature artist, thisThe Bold black text used for the artists name and the date ofmay be done to advertise album release shows the importance within the text. The colourthe CD more and so the allows the information to stand out amongst what else is goingCD cover will stand out to on in the advert.customers as they willThe adverts image satisfies thehave seen it before. Theneeds of the customer by givingfact that the artist isntthem an insight into what the CDfeatured on the album and will look like. Which also meansjust the name implies thatcustomers will know exactlythe artist is well known andwhat to look for when they walktherefore no longer has tointo the shop to buy the album. Ithave his face on thealso shows that the artist isproduct in order to marketpopular and are purelyit. advertising to existing fansThe key features used towhich satisfies customers needsadvertise within the advert are because its as if the artist isa picture, the artists name, thereaching out to them.album release date, albumname, record label and The advert has no connection withwebsite of the artist. These the artists music except for the factare vital because it letsthat it features lots of musiccustomers know the important instruments in a ball typed shapedetails about the advert.which has a connection to music. The fact the advert isThe fact the image is all in white the exact image of what implies a sort of blank slate for the is shown on the CDartist to create a master piece. shows his consistency throughout his products
4. 4. Using the the same The fact the artist features in theWhite text allows the importimage on the advert shows that he is not only info to stand out straight awayadvert as used on advertising his album, but his self also. amongst the dark coloursthe album coverThis satisfies the audience needs asswithin the advert. The colouragain allows they get to see the artist.white is pure and eye catchingcustomers to and lets us know straight awaybecome familiar what is being marketed, whowith what the album the adverts for.looks like. Itsatisfies the needs The size of the artists name isif the audience put there to stand out andbecause they get ashows that the artist is wellsneak preview ofknown.the album cover toentice them intoThe advert does have abuying the album. connection with the artistsThe key featuresmusic as the picture showsused to advertise the artist is quite relaxed andwithin the advert are laid back which reflects hisa picture of the artist,music because thats the typethe artists name, the of music this artist makes.album release date,album name and who The type of image used does not feature the conventionfeatures on the of male dominance which is normally typical of the hipalbum. These are hop genre. The artist may have gone against thevital because it lets convention because he is well-established as a brandcustomers know the name and does not need to use all conventions toimportant details attract customers as he already has a large fan base.about the advert.