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Music Industry

Famous music video directors in the music industry include; Jonathon Dayton and Vallerie Faris who have worked with musicians such as Oasis and Red Hot Chilli Peppers. Jonas Akerland is another director who has created videos for Madonna and Lady Gaga.Directors known for creating videos in my chosen Chill genre include the Icelandic pair; Helgi Johannsson and Hörður Sveinsson, Jonathan Wing and Jason Bock who have all directed the music videos for the tracks I’ve posted previously in my blog.Music videos can be accessed online through steaming websites such as YouTube or TV channels dedicated to music videos such as MTV and SmashHits. Technological advancements mean that these can now be accessed from most devices such as smart phones and tablets etc.

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Music Videos

A music video is made after a single is released. The team of directors, producers, film crew and artists join together to form the video. The lyrics are often mimed to- This can be done by slowing down the track and singing to it then speeding up the recording and adding the original song over the top. This usually means that the synchronisation is a lot more precise. The process is lengthy and has many stages to ensure that the video is technically and visually perfect. The track can be played over in the background of the videoing to get a visual on how the movements fit the sound and lyrics.A budget needs to be set and the video planned around this. The team needs to book out accommodation or transport dependent on where the shots need to be taken and every aspect considered and planned thoroughly. The following stages include extensive filming, sound control, editing and special effects.

Cost Music videos are hugely expensive to produce. Most of them fit within the £15,000 to £500,000 budget range however a few come just under and some have been known to hit the 7 figure mark.Some of the most expensive music videos ever made include…Michael Jackson’s Scream = £5,000,000Madonna’s Die Another Day = £4,300,000Madonna’s Bedtime Story = £3,500,000Guns N Roses’ Estranged = £2,800,000Michael Jackson’s Black and White = £2,800,000

Purpose The purpose of any music video is to promote the track. It often gives more of an insight into the meaning of the song or emphasises a certain portrayal of the singer. Successful videos often boost the sales of the song. Perhaps the most important role of the music video is to leave a lasting impression on the audience as this will also lead to increased viewings through word of mouth. An example is Michael Jackson’s song ‘Thriller’ who’s video is arguably more memorable than the song itself.

Record Labels

Record labels offer artists the stability they need to be successful. They manage branding, production, distribution, marketing, promotion and copyright enforcements for sound recordings and music videos.An artist will sign to a record label which they believe will offer them the biggest chance at success and profitability through effective promotion and distribution.In the following slides is information about some existing record labels in the music industry…

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EMI Records

EMI Records is a leading British record label launched in 1973 as a descendant to its Columbia label. It was launched globally and became a huge success.Artists that have previously been signed to the record label includeGabrielle Aplin, Katy Perry, Tinie Tempah and the Kooks.

Atlantic Records

Sony Music Entertainmen

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Founded in 1947 in the USA, Atlantic records is known for working with artists of rock and roll, jazz and blues. It earned a reputation of one of the most important independent record labels in America. It also has a radio station used for promotional benefits for its artists.-Singers include Flo Rida, James Blunt and Wiz Khalifa

SME is the 2nd largest global record company, founded in 1929. It is run by Sony Corporation of America.-Singers include Westlife, The Script and Sugababes

Columbia Records

The Columbia label was founded in 1888 from the enterprise AGC. It originally co-founded CBS in 1927 but left partnership. It was the first company to produce pre-recorded records as opposed to blank cylinders.Artists include; Adele, One Direction, Rita Ora, Willow Smith, Beyonce, The Vaccines and Katy B.