Research on Sales PromotionAccording to Hornik and Lieberman (1996), it is important to point out sales promotion is the sum total of methods aimed at presenting an attractive proposal to clients within a given time frame !he trend is to reach a speed" conclusion to the purchase or e#pedited implementation of the deal $otler (199%) concludes that sales promotion is persuasion and sales through unconventional meansObjectives of Sales PromotionAccording to &eva (19%%) tools of sales promotion are distinctive b" their uni'ue targets (ales personnel utili)e promotion based on incentives to attract new clients, reward for lo"al customersand to increase the rate of return bu"ing of the occasional user *ew clients are divided into + t"pes, -sers of a different brand in the same categories. users of different categories. and consumers who often change from one brand to another /hen a certainbrand is successfull" promoted b" fre'uent use of reductions, then the customer tends to disparage it and onl" bu"s it because of low price consideration 0ther brands are less fre'uentl" offered at special discount(ales promotion campaigns mainl" attract consumers who often transfer from one brand to another, or use other brands, or in other categories 1onsumers are not alwa"s aware of sales promotions or take advantage of them 1onsumers who change brands are mainl" looking for low prices, better deal or gifts 2t is reasonable to assume that sales promotion campaigns will notgenerate lo"al users of the brand2n contrast to &eva, Alvare) 3 1asielles (4556) claim that the result of a research carried out b" them, sales promotion has an influence on choice of brand !he findings of the research indicate that the best sales promotion is price reduction 7 89eference :rice; 2n other words, when e#amining consumer behavior for choosing a brand, we check whether sales promotion has been performed for the product and what is the immediate influence on consumer behavior !he conclusion of the research is that most effective sales promotion is immediate price reduction!he consumer is the one who can s'uander mone" on a more e#pensive brand which he would like to bu" !hus, he prefers to bu" an alternative product at a lower cost, so this is the best sales promotion move2n Marketing Week (4556), response to the 'uestion of the ob