Sustainable Brands London Conference

Research Panel: Untangling the Consumer Attitude/Behavior Gap ¡  Charlie Attenborough, Managing Director,

International Advertising, National Geographic

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Participating Countries

2012

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Greendex Structure with Weighting

In calculating the total Greendex scores, the sub-indices are weighted as follows:

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Greendex: Overall Rankings

Trends: 2008–2012

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Changes in Overall Greendex Score

Trends: 2010–2012

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I Feel Guilty about the Impact I Have on the Environment

Percentage of Consumers in Each Country, 2012

The white space in this chart represents “3” (on a scale of 1 to 5 where 1 means “Strongly disagree” and 5 means “Strongly agree”) and “DK/NA.”

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The Impact That Our Society Has on the Environment Is So Severe That There Is Very Little Individuals Can Do about It Percentage of Consumers in Each Country, 2012

The white space in this chart represents “3” (on a scale of 1 to 5 where 1 means “Strongly disagree” and 5 means “Strongly agree”) and “DK/NA.”

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